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Rallyverse Roundup: Black Friday, Discriminating Bosses, Niche Social Networks

By , on November 21, 2013 at 2:09 pm

Today’s Rallyverse Roundup includes an interesting report from Wall Street Journal on how bosses discriminate against prospective employees using social media, tips from Forbes on how to survive and thrive on Black Friday, and news from AllThingsD on Google’s new Flipboard clone. And since we tend to cover news from the same social media behemoths (Facebook, Twitter, LinkedIn, etc.), we’ve included a list of seven niche social networks that could be of interest to all of the environmentalists, writers, artists, and foodies out there.

It’s easy to feel lost in the palooza of Black Friday, especially if you’re a small business. But by taking a few simple steps you needn’t lose sales to the retail and online giants.
Forbes
Nov 21, 10:30 AM

Allowing customers to buy online and pick up purchases the same day could give you the edge over stores selling the same product, as customers won’t feel compelled to face the crowds or wait for their items to be shipped.

Bosses May Use Social Media to Discriminate Against Job Seekers. Firms Use Data They Find Early in Job Process, New Study Finds. An error has occurred and your email has not been sent. Companies now regularly look up job applicants online as part of the hiring process. A new study suggests they may also use what they find to discriminate. Jennifer Valentino-Devries discusses on the News Hub. Many companies regularly look up job applicants online as part of the hiring process. A new study suggests they may also use what they find to discriminate. The study, a Carnegie Mellon University experiment involving dummy résumés and social-media profiles, found that between 10% and a third of U.S. firms searched social networks for job applicants’ information early in the hiring process. In those cases, candidates whose public Facebook FB +1.42% Facebook Inc. Cl A U.S.: Nasdaq $47.09 +0.66 +1.42% Nov. 21, 2013 11:49 am Volume (Delayed 15m) : 16.75M P/E Ratio 109.56 Market Cap $113.98 Billion Dividend Yield N/A Rev. per Employee $1,487,770 11/20/13 Bosses May Use Social Media to. .
Wall Street Journal
Nov 21, 11:52 AM

The research is the latest example of how people’s digital trails can have far-reaching and unintended effects, particularly in the job market.

Remember Google “Currents”? No? Exactly. But Google is still trying to make a social newsreader app work.
AllThingsD
Nov 20, 12:00 PM

Google said Google Play Newsstand will offer more than 1,900 publications, from free blogs to the New York Times. The idea is that Google will create a personalized feed that mixes and matches stories about topics you’re interested in, and will also give you complete access to each publication you follow and/or subscribe to.

Which social media channels are driving traffic and conversions for retail websites?
AllTwitter
Nov 20, 9:00 AM

Some 60 percent of social networking site traffic to retail websites comes from Facebook, which is four times that of Pinterest (15 percent) and twelve times Twitter’s share (5 percent).

Do you find it hard to connect with your ideal audience using the larger social networks? Have you considered a smaller social network? In this article, you’ll find 7 niche social networks built to serve specialized markets. Why Niche Social Networks? Ask almost anyone what to include in your social media strategy and you’re likely […]
Social Media Examiner
Nov 21, 6:00 AM

Ask almost anyone what to include in your social media strategy and you’re likely to hear Facebook, Twitter or Google+ in the response. But you may find it useful to tap into a specialized network.

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