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Rallyverse Roundup: Biggest B2B Content Marketing Challenges, The Perils of Buying Fake Followers (Don’t Do It!)

By , on January 8, 2014 at 12:46 pm

It’s still cold out there, hope you’re staying warm. In today’s Roundup, we’re looking at the biggest challenges facing B2B marketers (hint: it involves filling composer boxes), the perils of buying fake Twitter followers (don’t do it!), a pitch for accepting all LinkedIn contact requests, and a possible next step for content marketing?

B2B Marketing 2014: We’re All Publishers Now!. Seems everyone has been discussing and writing about content marketing for a while now.  It’s one of those hot topics and buzzwords that catches everyone’s fancy and hangs around for a while.  Sometimes these fads don’t even leave any evidence they were with us.  However, now we have some evidence that content marketing is here to stay. Recently, a survey on content marketing was published by Content Marketing Institute and MarketingProfs that sought to understand the current state of content marketing in businesses of all sizes. They surveyed 1416 North American companies and have been kind enough to share their results.  Once you see the results, I think you’ll agree there’s a clear trend in these data that suggests we really are all becoming publishers. You’ve heard the assertion before: All B2B companies must become publishers.  They won’t be able to market unless they do.  Personally, I already bought into the trend as I see it happening all over.  This study makes it easy to show that trend.
Jan 8, 11:30 AM

What’s the top challenge for B2B content marketers?Finding enough content to share. This challenge is exasperated by the advances made in lead nurturing and scoring systems — the content hopper needs to be filled.

Want a million followers on Twitter? Sure, who doesn’t, right? Good news! They can be yours for the absolute bargain price of $1,750. So, spend 50 times that amount, and you can instantly become the number one most-followed person on Twitter . What could possibly go wrong? continued… New Career Opportunities Daily: The best jobs in media .
Jan 7, 9:00 PM

Buying fake followers is cheap! Real cheap! As in, $1,750 can get you to a million followers. And it’s still not worth it.

I’ve had numerous speaking engagements since 2006 where I’ve touched on how job seekers, employees, entrepreneurs and students can leverage LinkedIn for career and business success. In these presentations, I always mention that you should accept all…
Top News
Jan 8, 8:16 AM

Should you accepts any and all LinkedIn Contact Requests? Afraid of being badgered by random salespeople or open to the possibility of future opportunities?

The Guardian (blog) How brands can move beyond content marketing The Guardian (blog) One strategy being used to achieve cut-through is content marketing . The natural fusion of advertising and entertainment (or sometimes education), this approach shifts the focus from product to content (such as comedy or sport), which is in demand and …
Jan 8, 6:06 AM

Oh sure, now that everyone is doing content marketing (are they?), it’s even tougher to cut through the clutter. How brands can move beyond content marketing and make their voice (and brand) heard? How about  contribution marketing.

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