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Rallyverse Roundup: Better Headlines, Facebook For Brands, Star Wars By Tarantino

By , on May 13, 2014 at 12:13 pm

In today’s Roundup, we’re looking into the science of creating great headlines, listen to agency folks discuss Facebook’s opportunities in brand advertising, take some tips for better content curation, and imagine what Star Wars directed by Quentin Tarantino would look like.

If you do social media and content marketing all day, it means you spend a lot a lot a lot of time writing headlines (in that your message post is essentially a headline). Dig in on some research on what makes headlines resonate for readers: “According to their research, presenting something unexpected-breaking a pattern-will help you capture attention.”

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Have you ever wondered why how-to or numbered-list headlines get so many clicks? Heres your answer.
PR Daily News Feed

Media agencies are generally impressed by how Facebook can deliver for DR advertisers, putting them behind only Google in terms of ROI. Now the question is whether they can be just as effective for brand advertisers; most are hopeful: “No reason they couldn’t in the future be as good at brand advertising as they are now at ROI.”

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Media buyers love Facebook for direct response, but they’re not as sold on it as a channel for the brand awareness campaigns typically reserved for TV. The post Can Facebook win at direct-response and brand advertising? appeared first on Digiday .
Digiday

We love talking content curation, and Heidi Cohen has a listing of 7 tips to make you a better content curator, including the need to always add your point of view (could not agree more — content without context does you no favors), and, yeah, make sure your headline is catchy.

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Want to excel at content curation? Here are 7 tactics for content curation success to help you increase your curated information’s effectiveness The post 7 Tactics For Content Curation Success appeared first on Heidi Cohen .
Heidi Cohen

Honestly, I was hoping for a little more from this? Still, it’s tough not to click.

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[Click here to view the video in this article] Filmmaker and self-proclaimed movie freak Bobby Burns has created a gritty trailer video that imagines what Star Wars would be like if it were directed by American director Quentin Tarantino. Maybe Lucusfilm should get Tarantino to direct the new Star Wars movies, what do you think? Click to watch the video: [via Gizmodo ]
TAXI Daily News

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