Skip to Content

Rallyverse Blog

Rallyverse Roundup: Behold (This Week’s Version Of) The Snowpacalypse!

By , on January 3, 2014 at 10:44 am

lf you live in the northeastern United States, you’ve probably got some shoveling in your future, or at least some cautious walking on the sidewalk. We’ve covering the big snowstorm with a cool photo of what it looked like from space, talking about the ideal length of a press release headline, trying to demystify Coke’s entry into the Internet of Things, and reflecting on the challenges of being a working parent.

NASA_GoddardPix : Composite image of US reveals massive winter storm Eastern seaboard  Join Twitter today and follow what interests you!. © 2014 Twitter. Flag this as containing potentially illegal content. Note: To use these shortcuts, users of screen readers may need to toggle off the virtual navigation. Add a location to your Tweets. When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always have the option to delete your location history. Private · Only you can access this list. Add this Tweet to your website by copying the code below. Hmm, there was a problem reaching the server.
Jan 3, 10:10 AM

Oh sure, you’re strolling around town and snapping photos of the snow to post to your Instagram account. And that’s great. But then NASA had to go and one-up all of us by taking photos of the snow storm from space. A bunch of them. And then weaving them into a single composite photo.

Wire services accept very long headlines, but that doesn’t help your cause on Google or Twitter. Headlines that are too short don’t provide crucial information, however. Hit the sweet spot.
PR Daily News Feed
Jan 3, 1:00 AM

Does the length of your press release matter? Depending on the network and where you’re sending it, of course it does. If you’re not doing it already, you should be writing different headlines depending on the network.

Many people were surprised to learn this week that Coca-Cola controls 16 million network IDs. But we already know a bit about Coke’s plans, and the fact of the matter is this sort of network ID grab is par for the course in the age of “The Internet of Things.”
Wired Top Stories
Jan 3, 6:30 AM

Don’t worry, in the world of the NSA snooping on your iPhone, this is a lot more “Internet of Things” than “Invasion of Privacy.” Mostly they just want to make sure that their cool soda machines can report consumer preferences in real-time.

AWNY recently awarded working moms in advertising who stood out for their ability to excel at both their jobs and at motherhood. Digiday spoke to some of these women about how they manage it all. The post How Moms in Advertising do the Balancing Act appeared first on Digiday .
Jan 3, 12:03 AM

Being a working parent is no joke. The folks at Digiday talk to a number of successful women in advertising about the challenges of being a mom while maintaining a successful career.

Tags: , , , ,

Categories: Rallyverse Roundup