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Rallyverse Roundup: B2B marketing, content & commerce, Amazon reviews, and candy

By , on November 1, 2013 at 12:12 pm

Today, we look at B2B and commerce site’s relationship with content marketing, read about the life of an Amazon super-reviewer, and for those of you who did not eat all their candy already (like Rallybot) some creative ideas for your sugary loot.

Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They’re becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.
Mashable
Nov 1, 10:20 AM

 

 

 

An infographic from LinkedIn shows that 93% of surveyed marketers are using content marketing to some degree, and 58% plan to increase their content marketing budgets over the next year. Yup. Sounds like this might be a thing.

Over the last year, media executives and various apparel thought leaders have been spreading the gospel of content and commerce. If you wanna sell stuff online, you need to attract customers with content.
PandoDaily
Nov 1, 10:22 AM

 

 

 

We might even go so far as to call this “lead-gen.”

This week NPR published a story about Amazon’s Vine Voice invitation-only program, which sends free items, ranging from cookies to digital cameras, to top reviewers in order for them to be reviewed. The implication: People are writing hundreds or thousands of reviews in order to get free stuff.
BuzzFeed
Nov 1, 10:24 AM

 

 

 

Preach! “It may sound a little grandiose, but it’s a desire to help fellow humans make a little sense off the noisy and aggressively strident marketing-embellished reality that’s surrounding and is constantly pushing to take control over and redesign and reshape our thoughts, instincts, even reflexes,” reviewer Arth Denton told BuzzFeed.

This Halloween, don’t throw away your candy rejects, recycle them. How to use that candy is up to you, but if you’re stumped, we’ve got a couple weird suggestions for you.
Mashable
Nov 1, 10:27 AM

Or you could just drop it off at Rallyverse HQ?

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Categories: Rallyverse Roundup