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Rallyverse Roundup: Apple, Google, Facebook, Twitter Form New Supergroup

By , on December 9, 2013 at 12:12 pm

We know you’ve been waiting all weekend for the Monday Roundup, so read on for news on why tech titans including Google, Facebook, Twitter and Apple joined forces, a primer on LinkedIn’s Showcase Pages, and helpful tips on what NOT to post to social media during the holidays.

The Verge
Dec 9, 12:46 AM

Eight of the biggest companies in technology have united to speak out against the NSA’s leaked surveillance programs and demand sweeping reforms. AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter, and Yahoo have all signed a letter to President Obama and Congress that The Hill reports will run in national print ads on Monday.

On Twitter and Facebook, marketers can turn “native” content into ads. Google is trying the same thing — with one big difference — with Google+.
Dec 9, 9:00 AM

The ads are supposedly more interactive than traditional display ads, because if you “engage” with them by hovering your cursor over them for a couple seconds, you can leave comments on them, or do other Googley things, like joining a hangout.

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Dec 9, 3:30 PM

Personal branding isn’t just about getting noticed, published, and “known.” This isn’t about being Kim Kardashian at all. It’s about being yourself and managing how people perceive you.

Does your business have products or services that target unique audiences? Do your customers spend time on LinkedIn? Finding an effective social strategy to reach the right audience for each of your products and services can be challenging. LinkedIn helps you solve this problem with its LinkedIn Showcase Pages. In this article, I’ll show you […]
Social Media Examiner
Dec 9, 6:00 AM

Showcase pages allow companies with multiple brand messages to segment them easily and deliver them to the right audiences.

The holiday season is upon us, and, if you’re a brand using social media to raise awareness and drive sales of products and services, now would seem like the perfect time to capitalise on all that good, Christmas spirit and show off your firm under that glorious Yuletide light.
Dec 9, 9:00 AM

Before you go ahead and publish that hilarious office party photograph, take a moment to think about the possible negatives, which range somewhere from “that was a bit silly” to “I understand… can I still count on you for a reference?”

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