Skip to Content

Rallyverse Blog

Rallyverse Roundup: Advertorials, Err, I Mean, Native Advertising

By , on April 22, 2014 at 12:20 pm

In today’s Roundup, we’re hearing about the evolution of advertorial into native advertising, coming to terms with the scale of content marketing, sharing some tools to make your Instagram life easier, and marveling (and quivering) at the prospect of the dronie.

OpenGraph Image
The Guardian (blog) Content marketing : take your message to the people The Guardian (blog) Content is being consumed on an unprecedented scale across a range of devices making content marketing the subject of much discussion. Received wisdom holds that in a multi-channel, multi-device, always-on world, everyone is a publisher, and there … 5 Ways To Measure B2C Content Marketing Performance Business 2 Community 3 Ways Social Media is Changing Online Content CMSWire all 5 news articles
theguardian.com
Apr 22, 12:06 PM

Long read from the UK on the state of content marketing and journalism, and how the world has evolved: “10 years ago, working in advertorial, you wouldn’t have had a conversation with the editorial side.”

OpenGraph Image
By continuing to browse the site you are agreeing to our use of cookies. .content marketing column for The Drum. 22 April 2014 – 2:33pm | posted by Jon Davie | 0 comments. The uncomfortable truth about content marketing. “When your agency model looks like a hammer. .”. If theres one thing that the marketing industry can agree on, its the growing importance of content marketing. Nearly 75 per cent of UK companies are planning to increase their spend on content marketing in 2014, according to eConsultancy/Responsys. And the (not entirely unbiased) Content Marketing Institute claims that 63 per cent of British marketers plan to increase or significantly increase their content marketing spend in the next 12 months. The print-based customer publishing industry has been talking about content marketing for years, but the increase in investment is being driven by digital. Facebook pages, YouTube channels, Twitter streams, Pinterest boards.
news.google.com
Apr 22, 12:06 PM

In a world flooded with content, it’s wise to acknowledge that going deep on original content creation isn’t the answer to every single scenario and challenge: “Content marketing doesn’t have to mean creating new content.”

OpenGraph Image
Is your business using Instagram? Do you need better tools? Many marketers havent adopted Instagram because it doesnt offer the right tools to help them use it effectively. Here are five Instagram tools to help you become more efficient with Instagram. Why Instagram? Instagram is a rapidly growing photo and video sharing platform with more […] This post 5 Instagram Tools to Better Manage Your Marketing first appeared on Social Media Examiner . Social Media Examiner – Your Guide to the Social Media Jungle
Social Media Examiner
Apr 22, 12:06 PM

I mean, we could all use a little bit of help beyond just the native app on our phones and tablets.

OpenGraph Image
A dronie is a video selfie taken with a drone. I featured Amit Gupta’s beautiful dronie yesterday:. Other people have since taken dronies of their own and the idea seems like it’s on the cusp of becoming a thing. Here’s one taken by Joshua Works of him and his family on the shore of a lake in Nevada:. The Works clan sold most of their worldly possessions in 2011 and has been travelling the US in an Airstream ever since, logging more than 75,000 miles so far. Adam Lisagor took this dronie of him and fellow drone enthusiast Alex Cornell standing on the roof of a building in LA:. Let me know and I’ll add it to the list. Update: Jakob Lodwick reversed Amit’s dronie from a pull back shot to a Spielbergesque close-up. This reel from Antimedia begins with a dronie. Steffan van Esch took a group dronie .
kottke.org
Apr 22, 12:06 PM

Selfies are soooooo 2013; you really need to start taking dronies.

Tags: , , ,

Categories: Rallyverse Roundup