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Rallyverse Roundup: Ad Tech Confessions, Rebranding Net Neutrality, Drone Bottle Service

By , on June 3, 2014 at 11:57 am

In today’s Roundup, we’ve got a new True Confession from Digiday, John Oliver renames net neutrality, Facebook updates the News Feed (comma again), a new Google ad, and robots serving drinks.

We always dig the Digiday Confessions, and this one, covering ad operations, is an especially good one, specifically for the career advice involved: “In this industry, you don’t want to be a specialist. Specialties die quickly.”

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Ad tech is booming, and industry growth means that the field is hiring in droves. While many of these jobs provide exposure to the newest technology and opportunities to put your creative problem-solving abilities to the test, there are others that will leave you questioning your life choices on a constant basis. On the condition of anonymity, a veteran in the field spoke to Digiday about ad techs shadier dealings, the moral dilemmas of doing what youre told and the effect of digital illiteracy in management. The ad tech industry has a less-than-stellar reputation. There are definitely underhanded practices. There are definitely shenanigans that are going on. Whats the most underhanded thing you were personally asked to do?. My organic traffic wasnt going to meet campaign goals, so I needed to drop a bunch of traffic on a specific area of the site. You can go buy that traffic through networks that are legitimate, but its pretty expensive. You can also go get that traffic through really slimy, ethically ambiguous places, like networks and toolbars that will serve pop-unders that annoy your poor grandmother.

In which John Oliver suggests a more appropriate name for Net Neutrality: “It’s ‘Preventing Cable Company F**kery'” So yeah, I guess he’s not buying the Fast Lane nonsense either.

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from the a-bit-more-on-target dept. In last night’s John Oliver show (technically “Last Week Tonight”), his “top story” was all about net neutrality . This is both surprising (because the issue has received little mainstream attention) and awesome, because it needs much more mainstream attention. Not surprisingly, it’s both insightful and hilariously funny. He mocks how the FCC has made the issue sound incredibly boring. He mocks telco industry lawyers claiming it’s “not about fast lanes and slow lanes” but “fast lanes and hyperspeed lines.” Oliver summarized that quote simply as “bullshit.” He shows this graphic of Netflix’s speed on Comcast before and after it agreed to pay up, and directly compares it to a mafia shakedown. He highlights how the broadband companies (though he unfortunately lumps telco companies in as “cable companies”) have basically bought off Washington DC, amusingly comparing an FCC run by a former lobbyist regulating the cable industry to an Australian couple hiring a dingo to babysit. And, finally, he has an amusing call to action for “internet commenters” who he suggests have been training their whole lives for this moment, when the FCC has asked people for comments on its proposal.

Let’s see, this article says that Facebook users don’t like the way their News Feed is ordered, and brands don’t like that their posts are being hidden, and so Facebook has made another tweak to the News Feed, and, well, yeah, we’re not quite sure who’s going to be happy now. Except, of course, for Facebook.

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Facebooks new guidelines for developers outline circumstances in which implicit sharing will be denied and require apps make requests for explicit shares. In general, weve found that people engage more with stories that are shared explicitly rather than implicitly, and often feel surprised or confused by stories that are shared implicitly or automatically. Over the past year, the number of implicitly shared stories in News Feed has naturally declined. This decline is correlated with how often people mark app posts as spam, which dropped by 75 percent over the same period. In the coming months, we will continue to prioritize explicitly-shared stories from apps in News Feed and Ticker over implicitly-shared stories. Facebook is asking developers to mark stories as explicit during the Open Graph submission process and has even stopped implicit sharing by Instagram. Facebook users grumble a lot about the way the service selects and orders content in their feeds. This update does not seem to impact the feature generating most complaints pushing old posts to the top of the list for no reason but will mean a smaller volume of automatically-generated posts. For apps that are currently sharing implicitly, Facebook encourages developers to focus on the following instead:. Share Open Graph stories explicitly.

Oddly, they still liked the ad: “The commercial’s rah-rah voiceover, including use of non-words like ‘awesomest,’ occasionally turn an otherwise smart message into the potentially off-putting sort of smarm that is often a hallmark of contemporary techno-enthusiasm.”

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Life is like a Rubik’s Cube, says Google. A new ad pays homage to the classic puzzle game by featuring its Hungarian inventor, Ern Rubik, and by leveraging the toy as an ambitious metaphor for the importance of cultivating problem-solving skills among the species’s next generation of potential geniuses. The commercial’s rah-rah voiceover, including use of non-words like “awesomest,” occasionally turn an otherwise smart message into the potentially off-putting sort of smarm that is often a hallmark of contemporary techno-enthusiasm. But it’s hard to argue the substance of the spot. Rubik’s own commentary speaks well for itself, and even the editing style offers a charming nod to the cube’s iconic three-by-three matrices. It is too bad, though, that the creators couldn’t come up with some more clever ideas for the next great invention. Nobody’s ever going to actually build a time machine. And anyone who’s convinced that the world really needs an easier way to make grilled cheese probably isn’t a visionary.
AdWeek: AdFreak

#Rallybot will be bummed: “The only thing worse than bottle service? Drone bottle service”

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What happens to a flying robot hovering over Las Vegas, stays with a flying robot hovering over Las Vegas.
Daily Dot

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