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Rallyverse Roundup: A Few of Our Favorite Things

By , on December 6, 2013 at 11:26 am

In today’s roundup, we have SumAll’s findings on Instagram’s impact on business, a warning from Facebook about organic reach numbers, social media case studies from MasterCard and Starbucks, and finally, a glimpse of the Twitter response on the live broadcast of “The Sound of Music.” Rallybot likes bright copper kettles, too.

Social media has proven itself as a revolutionary tool for marketing businesses of all shapes and sizes in almost every major industry around the world, but, for most firms, it’s Facebook and Twitter that get the most attention, certainly when they’re starting out. However, a new study suggests this might be a mistake, as it’s Instagram that might actually be the most valuable social channel for brands.
Mediabistro
Dec 6, 9:32 AM

SumAll analysed data from 6,000 of its customers and determined that Instagram was the most effective social network based on three criteria: growth, engagement and impact on sales. SumAll customers in the U.S. saw 1.5 to 3 percent increases in revenue due to Instagram usage, whilst those in the United Kingdom benefited form a 3.6 percent uptick.

Why Your Facebook Page’s Organic Reach Will Decline
The social network urged page admins to adjust their strategies and incorporate both engaging page posts and advertising.
AllFacebook
Dec 6, 9:33 AM

Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.

How MasterCard Enlists Employees in Social Media
Over the past year, MasterCard has been working hard on shifting its culture and public perception as a financial services company to that of a tech company. A big part of this process means making sure its employees are all digitally savvy.
DigiDay
Dec 6, 9:34 AM

MasterCard is one of many companies that have discovered that one of their strongest social media assets is their vast workforce. Like many companies, however, MasterCard has evolved from looking at employees sounding off in social as a risk to a big opportunity. The trick is how to do it right.

Starbucks ‘Tweet-a-Coffee’ Campaign Prompted $180,000 in Purchase
A Starbucks program that lets consumers buy coffee for friends on Twitter, has prompted about $180,000 in purchases to date since it launched in late October, according to a researcher.
Mashable
Dec 6, 9:35 AM

Research firm Keyhole tracked all the instances in which someone used “@tweetacoffee” in conjunction with a friend’s Twitter handle and found that more than 27,000 fans used the program. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day… The report also demonstrates a downside of Twitter-based marketing: Keyhole used publicly available information to determine the campaign’s success. So can competitors.

‘Sound of Music Live’: Sing Along with Twitter
NBC’s staging of “The Sound of Music Live” is generating a steady stream of Twitter commentary, ranging from snark to swooning over the classic tunes featured in the beloved musical about a nun-turned-governess who helps an Austrian family learn to sing and escape the Nazis.
Variety
Dec 6, 9:36 AM

@MiaFarrow: “The Von Traps make my fam look almost normal”

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