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Rallyverse Roundup: Twitter Bots, Facebook Tries To Stay Cool

By , on November 25, 2013 at 2:00 pm

Hope you all enjoyed your weekend and are keeping warm! Today’s Roundup has insight on why Facebook’s trying to convey its coolness to teenagers, information on how marketers can master their page flow, an infographic on how B2B sales have changed in the last decade, and a report on how fake Twitter accounts are dogging its trust.

Fake activity, often bought for publicity purposes, influences trending topics.
AllThingsD
Nov 24, 7:30 PM

The fake accounts remain a cloud over Twitter Inc. in the wake of its successful initial public offering. “Twitter is where many people get news,” says Sherry Turkle, director of the MIT Initiative on Technology and Self. “If what is trending on Twitter is being faked by robots, people need to know that. This will and should undermine trust.”

Your task is simple: Create a site that leads users to an end goal If you run a blog, a user needs to be able to read, comment and follow you on social media or sign up for email updates. If have an ecommerce site, a customer needs to be able to find what they want and reliably purchase it. If those end goals aren’t occurring, you have a problem: Either what you’re offering isn’t worth the having, or you’re losing your audience along the way . To have a successful site, you need to know what problem you’re facing and where in the experience users are disengaging before you can attempt a fix. You need to steer users down a path and predict what they’re looking for, and you can do so by learning how people have been navigating your site to date, a metric called “page flow.” Read more… More about Page Views , Web Analytics , Business , Marketing , and Supported
Mashable
Nov 24, 8:04 PM

If you run a blog, a user needs to be able to read, comment and follow you on social media or sign up for email updates. If have an ecommerce site, a customer needs to be able to find what they want and reliably purchase it. If those end goals aren’t occurring, you have a problem: Either what you’re offering isn’t worth the having, or you’re losing your audience along the way.

Jason Falls provides a cautionary tale for brand and marketers investing heavily in content marketing. The danger is that content alone is not by itself social and losing one’s social edge will hurt.
Social Media Explorer
Nov 25, 6:00 AM

So social media marketing begets content marketing because you’re going to need good content to keep the social audiences attracted, engaged and persuaded. But you don’t necessarily need social media marketing to be a good content marketer.

Some teens are visiting Facebook less frequently. COO Sheryl Sandberg says this isn’t a big problem — but it’s clearly one Facebook can’t stop talking about.
Wired
Nov 25, 9:30 AM

Facebook’s popularity with teens is important because young adult buyers are especially coveted by advertisers, and there’s a worry among some investors that if younger teenagers stop using the service in high school, they’ll use it less frequently in college, too.

Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?
AllTwitter
Nov 25, 9:00 AM

Indeed, social media is one of several ways in which the business of sales in the B2B industry has changed over the last decade or so, with inbound marketing now seen as significantly more effective than previously tried-and-tested methods.

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