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Our Bad! Turns Out We Helped Microsoft To Beat Their Engagement Goals By 60 Percent, Not 40

By , on September 5, 2014 at 4:23 pm

We’d like to issue a correction.

When we shared the results of our case study with Microsoft a month ago, we noted that we had helped Microsoft to beat their engagement goals on LinkedIn by 40 percent across five European markets. While that was true at the time, it appears we may have reported the results a bit early.

It turns out that we kept working with Microsoft even after we published the case study, and that our final results were actually 60 percent over our goals, not 40 percent.

You can download the (updated) case study here.

And, of course, apologies for the shameless #humblebrag.



Categories: Case Study