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Irony alert: summary of MarTech conference bemoans amount of MarTech

By , on April 7, 2015 at 8:45 am

Nestled somewhere between a #humblebrag and unintentional comedy is this summary of this week’s MarTech conference in San Francisco, entitled “Does So Much #MarTech Make You Want To Scream?”

That is, someone pulled together a conference around a growing technology category, invited lots of folks to participate and sponsor said conference, and then said things like this:

Brinker compared the reaction from marketers to a collective gasp — the visual equivalent of Edvard Munch’s The Scream. “Or that kid from Home Alone, when he slaps aftershave on his face for the first time,” he told the MarTech audience.

And he seemed apologetic.

“You know, I didn’t set out with a mission to scare the bejesus out of marketers,” he said. Back in 2011, he said, his intent was simply to demonstrate that marketing was becoming a technology-powered discipline.

We trust those comments will be included in next year’s sponsorship materials?

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Categories: Industry News