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How to speak marketing: A very serious guide

By , on December 18, 2014 at 11:46 am

Hang with marketing people enough, and you’ll notice that they have their own language. (It’s certainly true for the start-up world).

­This can be confusing. 

However, Rallyverse is here to demystify marketing lingo into a more common lingua franca. These marketing people, after all, are worth trying to understand. Maybe.

Content creation = Someone who is not me needs to write something. Stop looking at me.

“We have strong relationships with several partners” = We’re outsourcing work to vendors if they aren’t too expensive or contrarian.

“We’re working on an RFP” = See above.

Influencers = “Tweeters” who are willing to shill products for $$$.

“It’s going viral” ­= I have no idea how it went viral but thank god.

Paid vs. organic = Expensive and potentially useless vs. I can’t believe this is actually working.

Social media = Life ruiner.

Blogosphere = “That’s, like, Facebook right?”

Tumblr = Tumbler?

“We really need to amplify their voices” = Re-post?

Real-time marketing = Someone who is 21 is doing this.

Above the line = TV.

Media buying = Most of our budget.

Programmatic media buying = See above, but cheaper.

Impressions = Someone somewhere at some point may have possibly clicked or scrolled over this by accident. Still counts.

Buzz = PR.

Native advertising = Trickery.

Co-branding = Whose name goes first?

Spec work = Free work (!!!!!!!)

FPO = Safety net.

Sponsorship opportunity = Anything that exists.

KPIs = We need those. Look into that.

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Categories: Features, Industry News