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From Re/Code, this is why media companies are obsessed with Snapchat

By , on March 27, 2015 at 8:12 am

Looking to find younger audiences on social networks? Today, that means Snapchat, as summarized here by Peter Kafka at Re/Code:

Worth noting: it isn’t just that Snapchat has such a huge share of the 18-24 crowd (that’s a whole lotta orange up there), or that Facebook isn’t connecting with the young people either, it’s that erstwhile darling Pinterest struggles with a younger crowd as well.  

I guess the kids just aren’t into crafting. At least not while they’re in college. 

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Categories: Found on the Internet, Infographic