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Find your audience with targeted LinkedIn Company Page posts

By , on March 17, 2015 at 6:01 pm

Rallyverse now allows marketers to target a specific geographic area, level of experience or job type with LinkedIn Company Page and Showcase Page posts created in Rallyverse. With targeted LinkedIn posts, you have even more opportunities to make sure you deliver relevant content to every part of your audience.

To target a post, select the targeting icon in the Editor and just start typing. While we don’t offer every single option that LinkedIn can handle, we’ve managed to capture some of the most popular scenarios that we’ve seen utilized by our users (and we can always add more) in three categories of audience targets: role, seniority and geography:

Function

Business Development
Finance
Human Resources
Information Technology
Marketing
Media & Communications
Operations
Product Management
Sales

Seniority

Unpaid
Training
Entry-level
Senior
Manager
Director
Vice President (VP)
Chief X Officer (CxO)
Partner

Geography

Austria
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Norway
Spain
Sweden
Switzerland
United Kingdom
Canada
United States
Australia

If you haven’t worked with LinkedIn targeting before, it’s worth checking out this video and details from the team at LinkedIn.

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Categories: Features