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Everyone is a marketer, even Marshawn Lynch during Super Bowl week

By , on January 29, 2015 at 1:03 pm

“I’m just here so I don’t get fined.”

If you’ve been following Super Bowl week, you may have heard how the Seattle Seahawks notoriously, um, media-shy running back Marshawn Lynch has begrudgingly handled his mandatory media sessions. Specifically, by answering every single question asked of him with the same reply (see above). Note that he followed up his initial performance with a second showing and new catchphrase (“You know why I’m here”).

Marshawn Lynch and Skittles

Beyond the #hottakes and infinite-loop coverage of the coverage of Lynch’s media-compliance-as-performance-art, it isn’t actually all that difficult to think about Lynch’s actions this week in the broader context of the changing responsibilities of employees as marketers. Specifically, Lynch reminds us that whether we like it or not, every employee in every business has a role as a marketer.

While not every employee at your company is going to be plopped onto a podium to promote the biggest television program of the year, most do a have a LinkedIn account. Or a Twitter handle. Or a Facebook page. Or a blog. And, in all of those places, there are opportunities for every department and role to pursue their objectives, be it HR, Sales or even the C-Suite.

And while you probably can’t compel your employees to participate in the way the NFL can with Marshawn Lynch (quick reminder, Marshawn, you work in an entertainment business and they put the promotional bits in your contract!), making sure your colleagues and employees are appropriately prepared to participate in your marketing — either via training or with how-to guides and prompts — is essential to success. Not only will it encourage them to participate in marketing, but it will also make them more effective when they do participate.

We all know why we’re here.

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Categories: Industry News