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Category Archives: SlideShare

Making Your Content Marketing All-Star Team: From Our SlideShare

Written on October 20, 2014 at 11:31 am, by

How can identifying your content marketing All-Stars help you to scale your content strategy to more channels, more successfully? We dig in on why your All-Stars matter, and recommend five ways you can make them work harder for you. From our SlideShare: Making Your Content Marketing All-Star Team from Rallyverse

Three Practical Strategies For Scaling Content Marketing, From Our SlideShare

Written on September 11, 2014 at 9:00 am, by

When you need to manage multiple social networks, a blog, a social selling program, you either need a large team and agency, or you need to be ruthlessly smart and efficient with your content marketing. In this presentation, we offer three very pragmatic strategies for scaling your content marketing resources, along with data to back […]

Social Media Reruns Are Ratings Gold, From Our SlideShare

Written on August 18, 2014 at 2:17 pm, by

Does posting the same URL more than once bore your audience on social media and lead to a decline in clicks and engagement? Or can you continue to share your owned content again and again — provided you’re smart about how and when you re-share that content? We looked at the data and summarized our […]

What’s The Right Mix Of Content? The Golden Ratio, Part II

Written on July 18, 2014 at 5:40 pm, by

What’s the right mix of Owned, Curated, and Promotional content in a content marketing strategy? Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice? We looked at data for June 2014 to see how marketers […]

From SlideShare, How The World Cup Explains Rallyverse

Written on June 20, 2014 at 9:00 am, by

We get asked a lot about how our platform discovers and recommends content for marketers. And it’s one thing to tell you how Rallyverse works, and another thing to actually show you how it works, by way of the World Cup. In this presentation, we take a tour of the Rallydeck and show you how […]