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Category Archives: Research

30/ 60/ 10: The Golden Ratio for Social Media Marketing UPDATED

Written on February 12, 2016 at 6:00 am, by

We first published “30/ 60/ 10: The Golden Ratio for Social Media Marketing“ over 2 years ago.  It was based on data from our customers on how they were using social and content marketing.  And our customer came from a wide swath of industries and targeting B2B and B2C customers.  It has been one of our […]

Automation will change content marketing because we don’t have another choice

Written on May 28, 2015 at 11:17 am, by

According to new research from Pulsepoint and Digiday, content marketing and native advertising will be hotbeds of marketing investment over the next two years, but even with more resources in hand, marketers will struggle to create enough quality content and measure its ROI. That is, marketers expect to spend more on content marketing and native […]

Social media post and native ad formats are completely different except when they’re not

Written on March 3, 2015 at 12:21 pm, by

Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh! Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each. They’re not wrong. But, we can make it a bit easier when we think […]

What content (and #content) means

Written on January 27, 2015 at 11:22 am, by

Content is a commodity. Or, rather, #content is a commodity. Yeah, we knew that. #Content is everywhere. Your brand needs #content. Panic! Old news. Sure, you can blame Internet piracy—the fact that just about any piece of information you could be looking for is accessible at the click of a button—and free, at that. Old […]

World, stop trying to make “Millennial” happen.

Written on January 20, 2015 at 9:30 am, by

Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart, they’re different! They hate authority! They value free time! They just want to find themselves! They’re screwed! We’ve read it all. Any ounce of […]