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Category Archives: Rallyverse Roundup

How to rein in your social media

Written on December 5, 2014 at 12:35 pm, by

The impulse is natural. Sign up. Give your email. Select a prof pic. Draft a witty subhead. Add your location. Check yes for single. We’ve all done this time and time again—it’s become ritualized to the point of abstraction.  All these platforms, networks, apps, systems that enable me to this or that—I’m getting tired of […]

Rallyverse Roundup: World Cup At Work Increases Productivity, History of the Soccer Ball

Written on June 25, 2014 at 11:46 am, by

We didn’t really plan for the Roundup to be all-World cup, all the time, but, well, what can you do. Would you believe that watching the World Cup makes your whole office more productive? Also, Nike is killing it on Facebook, stats on which countries’ domestic leagues have the most players active and a rocking […]

Rallyverse Roundup: The World Cup Isn’t A Popularity Contest, Soccer Typeface

Written on June 23, 2014 at 12:06 pm, by

We’re still reeling from last night’s USA-Portugal match and gearing up to cheer on Mexico this afternoon. In the meantime, we’ve got the most popular teams and players on social media from the World Cup, brands newsjacking the USA game (with mixed results), world leaders cheering on their teams, and a fun soccer-themed typeface. Well […]

Rallyverse Roundup: World Cup Ads, Minimalist Logos, and Alcoholic Beverages

Written on June 18, 2014 at 12:52 pm, by

Will you indulge us one more day of World Cup-themed Roundups? I can’t promise it will be the last day, but I will say we’ll at least consider other options later this week. That’s fair, right? Soccer. Screaming. Deodorant. The Old Spice crew does up a World Cup-ish ad to announce their availability in Brazil. […]

Rallyverse Roundup: More World Cup Marketing Stories, Because John Brooks

Written on June 17, 2014 at 10:43 am, by

Have you recovered from last night’s USA-Ghana game yet? We’re not sure we have. So forgive us for another World-Cup-themed Roundup, where we’re talking World Cup newsjacking, Twitter fails, Google doodles and a fantastic World Cup selfie. As we’ve spent the past couple days talking about the World Cup pretty much non-stop around these parts, […]