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Category Archives: Industry News

We are all headline writers now; here’s where they matter most

Written on June 16, 2015 at 1:43 pm, by

Who knew that in 2015 all marketing professionals would maintain a steady alternate career as headline writers?   That is, if you do social media or content marketing as part of your job, you spend a lot of time thinking about headlines — for your blog posts, your social updates, your image titles. And you’re very […]

B2B content marketing: 3 things you need to know about top tactics, goals, and tools

Written on June 9, 2015 at 12:45 pm, by

The team at Starfleet Media just released a deep dive into B2B content marketing, and revealed the most popular tools and channels used by B2B marketers: B2B Content Marketing: Top Tactics, Goals, and Tools via MarketingProfs Daily: Content, image via Starfleet Media The report is definitely worth a deeper read; here are 3 highlights: 1.  ROI […]

So what counts as social media automation?

Written on June 1, 2015 at 7:30 am, by

What are we calling social media automation these days? A post on Jeff Bullas’ blog attempts to tackle that question, and lands squarely in the “mostly efficiency tools, not at all spammy” camp:    Why You Should Get Serious About Social Media Automation Jeffbullas’s Blog To summarize, they identify social media automation capabilities as content […]

Automation will change content marketing because we don’t have another choice

Written on May 28, 2015 at 11:17 am, by

According to new research from Pulsepoint and Digiday, content marketing and native advertising will be hotbeds of marketing investment over the next two years, but even with more resources in hand, marketers will struggle to create enough quality content and measure its ROI. That is, marketers expect to spend more on content marketing and native […]

Pinterest, WhatsApp remind us that something has to pay for all these amazing services we consume

Written on May 19, 2015 at 4:01 pm, by

Looks like it’s upfront season for new social ad products. Pinterest announced a new portfolio of ad products that are set to debut this summer that cover advertising scenarios across the marketing funnel: Pinterest To Greatly Expand Advertising Solutions This Summer, Including A New Take On Video Ads via Internet Marketing News, Strategies & Tips […]