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About: Louisa Ferguson

Recent Posts by Louisa Ferguson

Will Facebook die? (Is Facebook already dead?)

The full lifecycles of major social media platforms have yet to be realized. Sure, there have been plenty of virally successful platforms that were quickly adopted, used and then dropped (Hello Friendster). But all of these platforms are still rather nascent when you compare them to, like, the lifespans of other game-changing innovations (automobile, refrigerator, […]

Has mobile reached its limit?

Beeper. Flip phone. Sliding keyboard (R.I.P. my sweet Sidekick). iPhone. Skinnier iPhone. Bigger iPhone?! Blackberry. Tablet. Fablet. iPad. Surface? Watch? From throwbacks to current industry leaders, mobile devices have transformed modern day communication. While undisputed as our go-to, on-the-go tools, mobile might be hitting a wall when it comes to doing real work. What do […]

Working hard or hardly working? (Either way, you’re chatting)

Let’s examine the touch points an average employee engages with on a daily basis. You’ve got email (Outlook or Gmail, the classic conundrum and frequent office polarizer), you’ve got chat (Adium? Gchat?…er excuse me, “Hangouts“), and you’ve got at least five other social platforms you could choose for a more niche type of interaction outside […]

Social media post and native ad formats are completely different except when they’re not

Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh! Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each. They’re not wrong. But, we can make it a bit easier when we think […]

Is the next internet…TV?

There has been a lot of buzz recently around an article from The Awl titled “The Next Internet is TV.” I won’t spend the majority of this post rehashing it, but here’s the Sparknotes to catch you up: 1) The next internet is TV. 2) Is the next internet TV? 3) “The gaps left by […]