Case Study: Li-Ning USA
New World Thinkers In Social Media
Opportunity and Objectives
Li-Ning is one of China's most beloved Olympic champions, and the company he founded in 1990 has grown to become China's fourth-largest athletic footwear brand in just over 20 years.
When Li-Ning entered the US market in early 2012, they wanted to use social-media marketing to:
- Build a community around their brand
- Drive engagement on their social media posts
- Deliver traffic to their e-commerce site
- Build an email database for one-to-one remarketing
Solution
Using Rallyverse's marketing solutions, Li-Ning launched an integrated social-media-marketing solution that spanned owned and paid social media:
- Rallydeck for discovering, curating and publishing content into owned social media channels on Facebook and Twitter
- Rallyads managed service to optimize paid Facebook ads and target the right audiences and affinities on Facebook
Impact
Rallyverse drove tremendous success for Li-Ning, delivering significant community growth,
engagement and site traffic at costs well below industry averages:
- Grew from 0 to 115,000+ fans in just under five months at an effective cost per fan of $0.25;
- Highly engaged fan base where
- 44% of their Fans like, comment or share with Li-Ning every month
- Organic page posts reach 80% of their Fans every month
- Percentage of fans engaging with their content is 10x the athletic-footwear industry average
- Acquired 6,000 emails as part of a two-week promotion at effective cost of $1.00/ email
- Rallyverse discovered complementary affinities in performance, sports, and health – leading to a successful partnership with a beverage brand
For more information on Rallyverse's solutions for owned and paid social media, e-mail us at
info@rallyverse.com or request a demo by clicking the button below.
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