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Tag Archives: Twitter

Social media post and native ad formats are completely different except when they’re not

Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh! Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each. They’re not wrong. But, we can make it a bit easier when we think […]

The 30-minute community manager

If you had to do a day’s worth of social media in 30 minutes, what would you do*? This is, in fact, not a ridiculous proposition. For many entrepreneurs-on-the-side, 30 minutes a day is a generous but essential amount of time to devote to social. Let’s presume you have access to some kind of publishing […]

This New Year’s, lose a few (followers)

Last week, the phrase Instagram filter took on a whole new meaning when the social media giant removed millions of spam accounts, bots and other trash clogging up its all-powerful network. Justin Bieber took a monster hit. You may have felt the reverberations as well. But, before you despair about your reduced following, consider cutting […]

5 reasons you should be sharing third-party content

Third-party content is by nature, not yours. You didn’t write it, and you probably can’t control it. But don’t panic, you can still capitalize off of that poor sap who decided to disseminate his content online for free. Oh wait, that’s all of us. Literally, the entire internet. Here are five “guiding principles” when getting […]

Social Media Reruns Are Ratings Gold, From Our SlideShare

Does posting the same URL more than once bore your audience on social media and lead to a decline in clicks and engagement? Or can you continue to share your owned content again and again — provided you’re smart about how and when you re-share that content? We looked at the data and summarized our […]