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Tag Archives: Social Media

Hype cycles: taking tech journalists to task for Meerkat

If you’re in a cynical mood or just feeling a bit exhausted by another cycle of tech-journalism hype, treat yourself to this piece by Tero Kuittinen on Meerkat and Periscope (or, more succinctly, how there really is no Meekat):  Meerkat is dying – and it’s taking U.S. tech journalism with it via Kuittinen calls out what […]

From Re/Code, this is why media companies are obsessed with Snapchat

Looking to find younger audiences on social networks? Today, that means Snapchat, as summarized here by Peter Kafka at Re/Code: This is why media companies are obsessed with Snapchat, via Re/Code and Peter Kafka Worth noting: it isn’t just that Snapchat has such a huge share of the 18-24 crowd (that’s a whole lotta orange up there), […]

Will Facebook die? (Is Facebook already dead?)

The full lifecycles of major social media platforms have yet to be realized. Sure, there have been plenty of virally successful platforms that were quickly adopted, used and then dropped (Hello Friendster). But all of these platforms are still rather nascent when you compare them to, like, the lifespans of other game-changing innovations (automobile, refrigerator, […]

Find your audience with targeted LinkedIn Company Page posts

Rallyverse now allows marketers to target a specific geographic area, level of experience or job type with LinkedIn Company Page and Showcase Page posts created in Rallyverse. With targeted LinkedIn posts, you have even more opportunities to make sure you deliver relevant content to every part of your audience. To target a post, select the targeting […]

World, stop trying to make “Millennial” happen.

Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart, they’re different! They hate authority! They value free time! They just want to find themselves! They’re screwed! We’ve read it all. Any ounce of […]