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Tag Archives: Social Media Marketing

Everyone is a content marketer

When we started doing Rallyverse a few years ago, “content marketing” wasn’t really a thing yet. Sure, there were early adopters and enthusiasts at brands and agencies, but, as a label (much less a discipline), it wasn’t widely understood. A lot has changed since then. The biggest change? That’s actually an easy one: Everyone is [...]

Weekend Warriors: 3 Reasons You Should Schedule Content For Weekends

  1. Your audience is there. Really there. Not scrolling, zooming, clicking, texting, talking…in addition to “reading.” On the weekends, readers aren’t usually (as) inundated by work deadlines, familiar duties, cooking responsibilities, networking events, general stress and mayhem. This means the brilliance you post will more likely be consumed without distractions. You write pure content [...]

Facebook Changed The Rules Of The News Feed Again, And You’ll Never Believe…Oh, You Probably Will

Facebook announced two changes today to how the News Feed decides what content users will see in their home feed: 1. Limiting exposure for “click-baiting” headlines; 2. Limiting exposure for photo posts with links in them. Facebook’s rationale for both changes is that they want to improve the quality of the content shown to users [...]

Social Media Reruns Are Ratings Gold, From Our SlideShare

Does posting the same URL more than once bore your audience on social media and lead to a decline in clicks and engagement? Or can you continue to share your owned content again and again — provided you’re smart about how and when you re-share that content? We looked at the data and summarized our [...]