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Tag Archives: Social Media Marketing

Everyone needs to be media trained

In case you haven’t heard, marketing is everyone’s job now. You. Your mom (sorry, had to). Your cousin. Your barber. Your boss. Me. Everyone. These days, whatever your job is, somebody’s watching. That’s not meant to be as scary as it may sound. What I mean is that that digital reflections of you, your company [...]

Everyone is a content marketer

When we started doing Rallyverse a few years ago, “content marketing” wasn’t really a thing yet. Sure, there were early adopters and enthusiasts at brands and agencies, but, as a label (much less a discipline), it wasn’t widely understood. A lot has changed since then. The biggest change? That’s actually an easy one: Everyone is [...]

Weekend Warriors: 3 Reasons You Should Schedule Content For Weekends

  1. Your audience is there. Really there. Not scrolling, zooming, clicking, texting, talking…in addition to “reading.” On the weekends, readers aren’t usually (as) inundated by work deadlines, familiar duties, cooking responsibilities, networking events, general stress and mayhem. This means the brilliance you post will more likely be consumed without distractions. You write pure content [...]

Facebook Changed The Rules Of The News Feed Again, And You’ll Never Believe…Oh, You Probably Will

Facebook announced two changes today to how the News Feed decides what content users will see in their home feed: 1. Limiting exposure for “click-baiting” headlines; 2. Limiting exposure for photo posts with links in them. Facebook’s rationale for both changes is that they want to improve the quality of the content shown to users [...]