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Tag Archives: Snapchat

Social is the Act of Discovery Stupid!

Social is the Act of Discovery Stupid! People talk about “Social” being the new thing. That prior to the advent of Facebook, Twitter, Instagram and Snapchat people have never before connected like this. Obviously, some of this is just hype, but it does reflect a bias in how we view new technologies. The reality is […]

Social media post and native ad formats are completely different except when they’re not

Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh! Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each. They’re not wrong. But, we can make it a bit easier when we think […]

Let’s talk about: Snapchat.

Did you hear? Snapchat has a new feature. It’s called Discover. And, everybody’s talking about it. By now, you probably already know that Discover boasts a separate screen (just swipe) featuring a paneled wall of participating media outlets—also known as brands. From ESPN to VICE to Cosmopolitan to National Geographic, there’s something for everyone who reads those selected media outlets […]

In the future, we will all communicate exclusively via crudely drawn pictograms

I have written in the past about the significance of images in today’s over-saturated media landscape. However, we content marketers must also ask ourselves—to what degree will the simplification and “picturization” (a real term?) of both content and human interaction continue? Let’s think about this. When was that last time someone under thirty left a voicemail?  You […]

Rallyverse Roundup: Learning To Love Generation Selfie

In today’s Roundup, we’re learning to love Generation Selfie , sharing some content marketing lessons from your Mother, checking out a sneak preview of a new Facebook feature, and marveling at just how often we all check our phones. Why I Heart Generation Selfie – Daily Beast Why I Heart Generation Selfie Daily Beast Does […]