Skip to Content

Tag Archives: Slideshare

4 Tips on Scaling your Content Marketing Strategy

Scaling your content marketing is hard. Success starts with a content marketing strategy that is built upon some common principles that can grow with your business and needs. The challenge is keeping the quality and engagement up while still meeting the heavy demands of producing and distributing effective content. Here are some tips for you [...]

Making Your Content Marketing All-Star Team: From Our SlideShare

How can identifying your content marketing All-Stars help you to scale your content strategy to more channels, more successfully? We dig in on why your All-Stars matter, and recommend five ways you can make them work harder for you. From our SlideShare: Making Your Content Marketing All-Star Team from Rallyverse

Social Media Reruns Are Ratings Gold, From Our SlideShare

Does posting the same URL more than once bore your audience on social media and lead to a decline in clicks and engagement? Or can you continue to share your owned content again and again — provided you’re smart about how and when you re-share that content? We looked at the data and summarized our [...]

What’s The Right Mix Of Content? The Golden Ratio, Part II

What’s the right mix of Owned, Curated, and Promotional content in a content marketing strategy? Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice? We looked at data for June 2014 to see how marketers [...]