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Tag Archives: Slideshare

What’s The Right Mix Of Content? The Golden Ratio, Part II

What’s the right mix of Owned, Curated, and Promotional content in a content marketing strategy? Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice? We looked at data for June 2014 to see how marketers [...]

From SlideShare, How The World Cup Explains Rallyverse

We get asked a lot about how our platform discovers and recommends content for marketers. And it’s one thing to tell you how Rallyverse works, and another thing to actually show you how it works, by way of the World Cup. In this presentation, we take a tour of the Rallydeck and show you how [...]

Three Things You Should Absolutely Be Doing In Your Social Media Marketing

It’s 2014. Whether we want to admit it or not, social media isn’t new anymore. Far from it. Most marketers have nailed the basics by now. They’ve set up their social accounts, and they probably even post a few times per week. Check. But when you have the basics covered, what’s next? Are there simple [...]

What Is Evergreen Content? From Our SlideShare

Even in a world of fast-moving trends and real-time updates there’s room for more timeless content in your overall content marketing mix. In this presentation, we offer an overview of evergreen content: what it is, how you make it, and how you share it. What Is Evergreen Content from Rallyverse