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Tag Archives: Facebook

Social media post and native ad formats are completely different except when they’re not

Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh! Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each. They’re not wrong. But, we can make it a bit easier when we think [...]

World, stop trying to make “Millennial” happen.

Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart, they’re different! They hate authority! They value free time! They just want to find themselves! They’re screwed! We’ve read it all. Any ounce of [...]

This New Year’s, lose a few (followers)

Last week, the phrase Instagram filter took on a whole new meaning when the social media giant removed millions of spam accounts, bots and other trash clogging up its all-powerful network. Justin Bieber took a monster hit. You may have felt the reverberations as well. But, before you despair about your reduced following, consider cutting [...]

How to speak marketing: A very serious guide

Hang with marketing people enough, and you’ll notice that they have their own language. (It’s certainly true for the start-up world). ­This can be confusing.  However, Rallyverse is here to demystify marketing lingo into a more common lingua franca. These marketing people, after all, are worth trying to understand. Maybe. Content creation = Someone who is [...]

How to rein in your social media

The impulse is natural. Sign up. Give your email. Select a prof pic. Draft a witty subhead. Add your location. Check yes for single. We’ve all done this time and time again—it’s become ritualized to the point of abstraction.  All these platforms, networks, apps, systems that enable me to this or that—I’m getting tired of [...]