Skip to Content

Tag Archives: Content Marketing

What counts as content creation?

Good question! Let’s start off with what doesn’t count as content creation. Here are seven common social behaviors that DO NOT COUNT as content creation: 1)   Reposts 2)   Retweets 3)   Honestly, adding one line that says “ya” or “kewl” or “great point!” or “what a visionary” and then linking to someone else’s article does not [...]

Everyone is a content marketer

When we started doing Rallyverse a few years ago, “content marketing” wasn’t really a thing yet. Sure, there were early adopters and enthusiasts at brands and agencies, but, as a label (much less a discipline), it wasn’t widely understood. A lot has changed since then. The biggest change? That’s actually an easy one: Everyone is [...]

5 reasons you should be sharing third-party content

Third-party content is by nature, not yours. You didn’t write it, and you probably can’t control it. But don’t panic, you can still capitalize off of that poor sap who decided to disseminate his content online for free. Oh wait, that’s all of us. Literally, the entire internet. Here are five “guiding principles” when getting [...]

No one will read your white paper

Did you make a white paper? Or, should I say, did you pay an agency several (many?!) thousand dollars to concept, copywrite and produce a white paper on a very serious but also probably very niche topic on which you/your brand/your CEO is a “thought leader?” It’s okay. I get how you are feeling. Probably [...]