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Tag Archives: Content Marketing

Facebook Changed The Rules Of The News Feed Again, And You’ll Never Believe…Oh, You Probably Will

Facebook announced two changes today to how the News Feed decides what content users will see in their home feed: 1. Limiting exposure for “click-baiting” headlines; 2. Limiting exposure for photo posts with links in them. Facebook’s rationale for both changes is that they want to improve the quality of the content shown to users [...]

Social Media Reruns Are Ratings Gold, From Our SlideShare

Does posting the same URL more than once bore your audience on social media and lead to a decline in clicks and engagement? Or can you continue to share your owned content again and again — provided you’re smart about how and when you re-share that content? We looked at the data and summarized our [...]

Upcoming Webinar With Scripted // Original & Curated Content: How To Scale Your Content Marketing Strategy

Due to the rise in content marketing, many are depending on content efforts — like a regularly publishing to company blogs, creating eBooks and more — to drive leads and traffic. But without a team of in-house writers, how can marketers consistently scale their strategies? On September 4, I’ll be teaming up with Ryan Buckley of Scripted.com to discuss how marketers [...]

How Does Reposting The Same Content On Twitter Impact Clicks? We Looked At The Data

As proponents of using evergreen and owned content assets as part of your content marketing mix, we recommend that our clients liberally repost their most popular content (when it’s relevant and appropriate, of course). And while many marketers embrace this strategy, others aren’t yet convinced. Won’t reposting the same piece of content bore my audience? [...]