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Tag Archives: Content Marketing

Rallyverse Roundup: Your Customers Don’t Just Visit Your Web Site

In today’s Roundup, we’re talking about to think about a distributed social and content strategy (since you really can’t expect folks to find you only on your very own dotcom), how the marketing team needs to think about partnering with the sales organization, how PR shops are starting to dig into Big data resources at [...]

Rallyverse Roundup: Facebook Would Prefer Publishers As Publishers

In today’s Roundup, we’re continuing to bemoan Facebook’s squeeze on brands, encouraging marketers to loosen up with their content marketing, cheering some big digital spending numbers, and checking out some ridiculously great photos taken with mobile phones. Facebook squeezes brands, promotes publishers for free Facebook’s newfound commitment to “high quality content” has meant promoting publishers’ [...]

Rallyverse Roundup: How Small Companies Can Earn Big Content Marketing ROI

In today’s Roundup, we’ve got some thoughts on how small companies can scale their small teams and small budgets to earn big ROI in content marketing, details on how data scientist is a hot job title, stats on just how much time is spent in apps versus the web on mobile devices, and more Game [...]

Rallyverse Roundup: Breaking Up With Facebook?

In today’s Roundup, we’re checking out a brand’s breakup letter to Facebook, charting Mashable’s attempt to be Buzzfeed, wondering if you can do content marketing without being pushy, and starting to get fired up for the return of Game Of Thrones. Hella messed up: One brand ditches Facebook over algorithm games Food ordering app Eat24 [...]