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Tag Archives: Content Curation

5 reasons you should be sharing third-party content

Third-party content is by nature, not yours. You didn’t write it, and you probably can’t control it. But don’t panic, you can still capitalize off of that poor sap who decided to disseminate his content online for free. Oh wait, that’s all of us. Literally, the entire internet. Here are five “guiding principles” when getting [...]

Rallyverse Roundup: Content Marketing Hijacking?

In today’s Roundup, we’ve got a refreshing voice on whether content strategy has been hijacked by content marketing, some insights into how content marketing fits into long sales cycles, some tips on content curation and an attempt to recreate some iconic logos using Squarespace’s new logo-creation tool.   Has Content Marketing Hijacked Content Strategy? There [...]

eMarketer Agrees: Content Marketing Is Still Hard

Content Marketing a Struggle from Start to Finish Content marketers are looking to shift efforts to include more curation, research suggests, but every step along the journey is a struggle. Research by content curation software firm Curata found 59% of US marketing professionals would be spending more on content marketing in 2014 than they had [...]

Rallyverse Roundup: Biggest B2B Content Marketing Challenges, The Perils of Buying Fake Followers (Don’t Do It!)

It’s still cold out there, hope you’re staying warm. In today’s Roundup, we’re looking at the biggest challenges facing B2B marketers (hint: it involves filling composer boxes), the perils of buying fake Twitter followers (don’t do it!), a pitch for accepting all LinkedIn contact requests, and a possible next step for content marketing? B2B Marketing: [...]