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Tag Archives: Blogging

In the future, we will all communicate exclusively via crudely drawn pictograms

I have written in the past about the significance of images in today’s over-saturated media landscape. However, we content marketers must also ask ourselves—to what degree will the simplification and “picturization” (a real term?) of both content and human interaction continue? Let’s think about this. When was that last time someone under thirty left a voicemail?  You [...]

Weekend Warriors: 3 Reasons You Should Schedule Content For Weekends

  1. Your audience is there. Really there. Not scrolling, zooming, clicking, texting, talking…in addition to “reading.” On the weekends, readers aren’t usually (as) inundated by work deadlines, familiar duties, cooking responsibilities, networking events, general stress and mayhem. This means the brilliance you post will more likely be consumed without distractions. You write pure content [...]

Rallyverse Roundup: We Think You Should Date-Stamp Your Blog

In today’s Roundup, we’re arguing that you should definitely date-stamp your blog posts (even if the content is intended to be evergreen), the pitch for how your Google Plus activity can give your SEO a big boost, the upcoming Ad Tech/ Marketing Tech convergence, and a really fun infographic on storytelling tropes. Should You Date-Stamp [...]

Rallyverse Roundup: Snapchat at the Rose Bowl, Resolutions To Make You A Better Blogger

Happy New Year! In today’s Roundup, we’ve got the pitch for why your content marketing needs more Google+ (hint: it rhymes with “Birch”), a Snapchat logo briefly spied at the Rose Bowl, a great list of tips to keep your blog on track in 2014 (what with it being a resolution time of year) and [...]