In today’s Rallyverse Roundup, we’re looking at Twitter’s big IPO news, nine things to consider before clicking “Send” on that email, additional news from Facebook and Twitter, and why brands need to think harder about advertising against tragedy.
Twitter has announced, via Twitter, that it has filed the paperwork for its long-anticipated initial public offering. Neither the news, nor how it was announced, comes as a surprise. The San Francisco-based social networking company has been the most buzzed-about IPO candidate for years, and a few recent moves signaled that the time was likely nigh.
Email. The bane of your existence, a tool that seems to define many of your waking hours, a mode of communication invented only two decades ago. We all use it, some of us love it, and many of us dread it. There are plenty of tips and tricks about making email more efficient–using specific tools like boomerang, limiting yourself to certain hours per day and chasing the dream of inbox zero. While email efficiency is a dream–hacking these communications systems can only take us so far. Important, too, is hacking yourself to become a better writer so you get more of what you want through email.
Facebook’s New Keyword Insights API: Media and Market Reactions (Programmable Web)
A new Facebook Keyword Insights API has been made available to a select range of media partners in the United States, allowing registered developers to create finer-grain, real-time data analysis of popular reactions to the latest news, sport and pop culture stories. In the immediate days following the API release, as big media outlets began using the tool in their reporting, Facebook’s market share price rose to its highest levels ever.
Yesterday afternoon, AT&T, on the 12th anniversary of 9/11, AT&T posted the above image on its social media accounts. On Twitter, the backlash was immediate and harsh. AT&T quickly deleted then apologized for the tweet; today, it issued a more formal apology from the company’s CEO. I piled onto AT&T’s post, as did what felt like the entirety of my Twitter feed. I doubt many of the people objecting to the ad were genuinely offended by it, but they also weren’t wrong about its tastelessness: This phone-themed 9/11 remembrance, posted by a phone company, was tacky.
As if reporting an IPO wasn’t enough news for one day, Twitter followed up its major announcement with a new feature Thursday to help its verified users better manage their Twitter conversations. The update will allow verified users (those with the blue check marks) to filter their Twitter mentions within the “Connect” tab above their feed. Verified users can now view their mentions in three separate categories: all, filtered, and verified. The idea is to help those users identify the conversations that may be most important to them by sifting out the spam.