Today’s Rallyverse Roundup looks at the launch of promoted pins on Pinterest, Klout’s launch of Cinch, Twitter activity as it relates to TV, and a cautionary tale from the fate of the mashup of mope-rockers The Smiths and Charlie Brown (guess which one had less of a sense of humor).
Pinterest is following the precedent set by Facebook and Twitter and will soon introduce native advertising in the form of “promoted pins,” the company announced Thursday.
Promoted pins will eventually be brand-sponsored content that members find in search results and category feeds. The company said it is not charging for its first tests of the ad product, which have yet to officially begin.
Social influence measurement service Klout quietly released a new app product this week, called Cinch. The iOS app (update: only available in the US App Store) is very much a mixture of Quora and Klout blended together in that you ask a question and receive answers privately from influencers that are deemed “experts” by the service.
Only 30% Of TV-Related Tweets Sent During Commercials (SocialNewsDaily)
Twitter has become a big part of how people watch TV, and according to Nielsen’s SocialGuide, only 30 percent of tweets are sent during commercial breaks.
Nielsen analyzed data from 59 different cable and broadcast TV shows, and found that around 70 percent of tweets were actually posted during the program.
When it came to specific genres, sports had the lowest percentage of tweets sent during commercial time at 25 percent.
For drama, 28 percent of tweets were sent during commercials, reality shows saw 29 percent and comedy saw the highest at 35 percent.
The Smiths-Peanuts Tumblr shut down by Universal Music (Consequence of Sound)
Last month, we learned that both Morrissey’s words and Charles Schultz’ famed Peanuts comics were true kindred spirits, oddly enough so poetically perfect when combined on the genius Tumblr, This Charming Charlie. But it looks as though play time is over for The Smiths and Charlie Brown.