Today’s Rallyverse Roundup has the scoop on why your old (or very old) Facebook posts have been blowing up lately, a report on sketchy behavior from brands and PR pros relating to their Wikipedia pages, and a variety of tips for brands on Cyber Monday, marketers using Google Analytics, and PR pros in 2014.
Facebook is currently driving enormous, unexpected increases in traffic to a wide range of publishers. But while tweaks to the social network’s News Feed algorithms are common, and often hard to read, this change is having very specific effects: older content, in some cases posts from up to five years ago, are surging on the site.
We must have a content plan. But more than having a plan for what content we want our brand to share, we must have a plan for which platforms the content will be posted and shared on.
In this article, I’ll share what’s new in Google Analytics and how you can make the most of these changes to benefit your business.
Assuming you’ve got the basics in place, these seven practices can maximize sales in this critical period.
It is not uncommon, for example, for marketing and PR professionals to write entries in a less-than-objective manner – either to promote their own companies or to disparage competitors. Unless another editor or administrator alters it, the content remains intact.