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Rallyverse Roundup: Facebook’s Odd Trend, Cheating Wikipedia, PR in 2014

By , on November 26, 2013 at 12:54 pm

Today’s Rallyverse Roundup has the scoop on why your old (or very old) Facebook posts have been blowing up lately, a report on sketchy behavior from brands and PR pros relating to their Wikipedia pages, and a variety of tips for brands on Cyber Monday, marketers using Google Analytics, and PR pros in 2014.

Welcome to Facebook’s greatest hits. The site is sending millions of visitors to old — sometimes years old — stories. Updated with Facebook’s response.
BuzzFeed
Nov 26, 11:07 AM

Facebook is currently driving enormous, unexpected increases in traffic to a wide range of publishers. But while tweaks to the social network’s News Feed algorithms are common, and often hard to read, this change is having very specific effects: older content, in some cases posts from up to five years ago, are surging on the site.

Data mining, ceding control, tapping superfans’ influence, and being ‘useful’ are the keys to the future — and that future has already begun.
PR Daily
Nov 25, 9:57 AM

We must have a content plan. But more than having a plan for what content we want our brand to share, we must have a plan for which platforms the content will be posted and shared on.

Do you use Google Analytics to help you make marketing decisions? Are you familiar with the latest changes in Google Analytics? Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports. For marketers who used the information to guide their marketing and [...]
Social Media Examiner
Nov 26, 6:00 AM

In this article, I’ll share what’s new in Google Analytics and how you can make the most of these changes to benefit your business.

Cyber Monday is the day retailers love and hate. They love the huge revenue potential, but hate the pressure to perform. However, the phenomenon is now a well-established consumer holiday, so it’s important to avoid a technical meltdown. And even if your site is stable and responsive, there are still ways to grow your sales on Cyber Monday. See also: 14 Tips to Avoid Cyber Monday Scams Assuming you’ve got the basics in place, these seven practices can maximize sales in this critical period. 1. Be real time. Trends and fashions develop fast during this intense shopping movement. The latest gift craze or must-have toy can change in a matter of hours. If you want to maximize sales, track activity in real time and respond in immediately with creative merchandising and offers. If you’re only reviewing analytics occasionally, you’re going to miss a trick. And if your competitors see the trends first, you could lose out badly. Read more… More about Features , Business , Tips And Tricks , Marketing , and Small Business
Mashable
Nov 26, 7:02 AM

Assuming you’ve got the basics in place, these seven practices can maximize sales in this critical period.

Wikipedia is one of the largest and most influential Websites in the world, so for big brands, having negative sentiments posted about them there is a major headache. It’s not uncommon for marketing and PR professionals to edit entries in a less-than-objective manor, therefore, either to promote their own companies or to disparage competitors. But according to the Wikimedia Foundation the tactics being used to force content onto the site are becoming more advanced, and more widespread. The post Wikipedia’s Astroturf Problem appeared first on Digiday .
Digiday
Nov 26, 12:01 AM

It is not uncommon, for example, for marketing and PR professionals to write entries in a less-than-objective manner – either to promote their own companies or to disparage competitors. Unless another editor or administrator alters it, the content remains intact.

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