In today’s Rallyverse Roundup, The Next Web has an in-depth look at the complicated relationship betwen Twitter and email, Mashable has a primer on the rising trend of Instagram scams, Social Media Examiner has some outside-the-box ideas for increasing Facebook engagement, and BuzzFeed has a set of seemingly ancient video game console ads in preparation for the launch of Xbox One and PlayStation 4.
Think about it this way: when you look at your Twitter timeline, it’s all about the here and now. The conversation keeps going and once it’s “off the screen”, it may appear to be more “out of mind” until it reappears through serendipity or resurfaces through a retweet from someone else you follow. And thus does Twitter offer no fewer than 22 different flavors of email notification (!!!!).
Using your business page timeline to feature fun social games creates community among your fans and brings them back to your page over and over again, giving them more opportunities to get to know you and your brand. Essentially, used judiciously, games can liven up your Page.
Are you asked to share personal information, like an email address, or worse, your password? No legitimate company would ask you to do this. Ever. Like not at all. So don’t reply. Please. Really.
Savvy social media marketers had a light bulb moment while on a love fest with Mark Zuckerberg. They realized that they wouldn’t just keep chasing Facebook likes in ever decreasing circles and would add awesome content as a key tactic to their marketing arsenal. We really liked the suggestion about your corporate voice — it matters.
The next three weeks will see the launch of two major new consoles, the PlayStation 4 and the Xbox One. That means, of course, a major marketing blitz from both Sony and Microsoft