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Rallyverse Roudup: Millennial Men, Native Ads, and the Emmys on Social Media

By , on September 23, 2013 at 1:49 pm

Happy Monday, happy first day of fall. In our Roundup today, Millennial males get profiled as digital consumers by eMarketer, PaidContent breaks down “native advertising,” and Good Morning America gives a cheat sheet on how the Emmys faired on social media. And because we’re proud New Yorkers (and Metallica’s just cool), some of the fan reactions to the performance for Mo Rivera compiled by Gothamist.

Millennial Men Keep Their Digital Lives Humming (eMarketer)
Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”
Currently earning more on average than their female counterparts, they are generally happier with their careers than women their age. And amid much talk about struggles with the breakdown of traditional gender roles, plenty of millennial men seem happy to encroach on once-female precincts like cooking and fashion. Moreover, digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form. And they also deploy digital technologies as shoppers, capitalizing on the convenience they offer. Indeed, digital proficiency is a trait by which many define themselves.

Native Advertising 101: Understanding the Native Curriculum (paidContent)
“Native advertising” is a term you’ve probably heard a lot lately. It’s come to embody a set of advertising approaches that look to integrate advertising more fully into the digital content experience. Sponsored content on Buzzfeed, “brand stories” on Facebook, promoted trends on Twitter — all of these are commonly cited examples of advertising gone native. But publishers and brands looking to incorporate native ads into their portfolio often have a poor understanding of the “native continuum” — the gradient that exists between a classic banner ad and a fully native one. While all forms of native advertising What are the key differences? What types of ads exist along the continuum? And, most importantly, what are the benefits and drawbacks of each approach? Here’s a guide.

Emmy Social Media Report (Good Morning America)
Sara Hainesgives the run-down of all the social media hits from the Emmys, so you know what to say at the coffee klatch today.

Videos: Metallica Play “Enter Sandman” At Yankee Stadium For Mariano Rivera (Gothamist)
Metallica donned their finest pinstripes and took the stage in Yankee Stadium this afternoon to perform “Enter Sandman” in honor of baseball’s greatest closer, Mariano Rivera. The Yankees held a 50 minute pre-game ceremony for Rivera before today’s game against the San Francisco Giants, which included a live performance of Rivera’s longtime entrance song and retiring Rivera’s No. 42 jersey. “It is a great honor for me to be the last baseball player to ever wear No. 42,” Rivera said. Check out some videos and reactions below.

Categories: Rallyverse Roundup