Much like getting more sleep, not eating quite so much sugar and exercising more often, we all know that we should be updating our company blogs more frequently.
And with a recent set of benchmark research from the team at Hubspot, it’s clear just how much of an impact more frequent blog posts can deliver:
According to Hubspot’s research from their customer base, companies that published 16 blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.
Of course, creating that many blog posts is going to require an investment: in people, in time or in tools. If you haven’t checked out the Rallyverse WordPress tools, you should definitely take a look. We’ve got easy ways to create blog posts on the topics your audience cares about, to schedule them in a content calendar, and to get it all done without a huge investment of time.
For those who’ve been waiting for years to declare Facebook like, totally over for teen users (this blog included!), last week’s report from Pew Internet Research on the social media and technology habits of teenagers reminded us that Facebook isn’t quite done yet.
According to Pew, Facebook remains the most popular social media site among teens, followed by Instagram and Snapchat:
In addition to the overall usage stats, the report had some interesting data on the usage habits of teen boys versus teen girls:
Boys are more likely than girls to report that they visit Facebook most often (45% of boys vs. 36% of girls). Girls are more likely than boys to say they use Instagram (23% of girls vs. 17% of boys) and Tumblr (6% of girls compared with less than 1% of boys).
The other top-level stat that’s gotten a lot of attention from the report are the breakdowns of social media usage by income level:
That is, Snapchat appears to be most popular with the wealthier segment of teens, while Facebook is more popular with lower-income kids.
If you have a few minutes, we recommend checking out the entire report:
File this under “The internet will do cool things without you even asking for them”: did you know that when you share a video, photo or song on your WordPress blog you can embed the full content object instead of just publishing a link?
What’s an embed? It’s a link to a content object that brings along the formatting and style of the site where the content was first posted. For a tweet, it means something like this:
That is, if you’re looking to share a YouTube video, it’s the difference between this and this (spoilers included, but we loved this bit from Honest Trailers):
And it’s not just YouTube videos. You can do SlideShares:
And really anything at all (it’s a long list, seriously).
Nestled somewhere between a #humblebrag and unintentional comedy is this summary of this week’s MarTech conference in San Francisco, entitled “Does So Much #MarTech Make You Want To Scream?”
That is, someone pulled together a conference around a growing technology category, invited lots of folks to participate and sponsor said conference, and then said things like this:
Brinker compared the reaction from marketers to a collective gasp — the visual equivalent of Edvard Munch’s The Scream. “Or that kid from Home Alone, when he slaps aftershave on his face for the first time,” he told the MarTech audience.
And he seemed apologetic.
“You know, I didn’t set out with a mission to scare the bejesus out of marketers,” he said. Back in 2011, he said, his intent was simply to demonstrate that marketing was becoming a technology-powered discipline.
We trust those comments will be included in next year’s sponsorship materials?
A fun thinkpiece on the New York Times explored whether it was appropriate for adult men to use emoji in conversation:
Given their resemblance to the stickers that adorn the notebooks of schoolgirls, not to mention their widespread adoption as the lingua franca of tweens and teens everywhere, some people wonder whether grown men should be using them at all.
John McWhorter, a linguist who teaches at Columbia University, said that some men shy away from emoji because, as he put it, “Women use them more.” That may not continue to be the case, he added.
Wait, what? There are rules about who can use emoji? We agree with Mr. McWhorter — it should not continue to be the case that emoji are off-limits to men at all.
As has been discussed in these pages in the past, we believe the world is accelerating toward a future where we all communicate exclusively in crudely drawn pictograms. If there’s any distinction that we do notice in the use of emoji, it’s more age-driven than gender-driven.
(Worth noting: my four-year-old is very very fond of sending her Mom and Dad emoji-laden Whatsapp messages, and already maintains a mental taxonomy of who likes which emoji best.)
So, yes, we vote for emoji for all! The young! The old! Female! Male!
Just don’t be all weird with the eggplant one. As observed in the Times piece, “People can be as creepy using emoji as anything else, some people have troubled communication no matter what.”