What do you want to talk about?
If you’re a content marketer, we assume that you can answer that question. But what happens when you’re looking for content to share and you’re not quite where (or how) to find it?
We just updated on our category and keyword suggestions to help our clients discover more content on the topics they care about most.
Here’s how it works: we start by reviewing your social media profiles. We look at what you share, the words you use, the way you describe yourself, even what you like. We use that to build a list of suggested keywords and then check to see if we have any curated content categories that fit your keywords.
The output is a list of both suggested keywords and suggested categories. You can trigger a new set of recommendations as often as you like.
Also worth noting: we ditched the category-subcategory format for searching for categories in Settings. Now it’s just a search box. Easier that way. (We like search boxes.)
We’ve been busy working on adding more curated content categories as well. Our goal is to make sure we have a library of hand-picked content sources that map to all the topics that matter to our clients. Looking for something that we don’t have? Get in touch and we’ll add it to our list.
In case you missed our March newsletter, we’ve got all sorts of details on our new search tools, tag-level reporting data and new email formats, along with a roundup of all the last month’s blog content.
To sign up for the Rallyverse newsletter, head over here.
Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh!
Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each.
They’re not wrong. But, we can make it a bit easier when we think about form. Below, we’ve compiled a common taxonomy for all of them. Take a look at the breakdown and start thinking about the building blocks that will work for you and when best to use them*:
What does it all mean?
For one, the ingredients are all the same. Images and words will get you pretty far and this knowledge should impact your paid and organic strategy. Yes, the native ads might render differently across platform, but you know you’ll probably need a short caption, image and a link for most of them. Spend extra time refining those few key executions, and think smarter around the outputs for your media strategy (this means ideating and iterating around what you’ll actually use!)
Social media seems to be turning into a binary: Big platforms where you can share and do it all vs. more niche content sharing tools and experiences with a tighter focus. The latter group comprises the ones that are thriving off of mobile while Facebook and LinkedIn require separate apps that supersede their mobile-web experiences. People are going to do different things when they are on-the-go vs. in one place, but there’s a platform for every state you could be in.
*For some of these, as well, it’s worth noting that you have the option of doing or sharing more, but people’s behaviors have crystallized in a certain way (ie; you could write a longform Instagram post…but why?)
If you’ve logged into Rallyverse today, you’ve noticed a fresh set of tutorials. And, if you’ve been following us for a while, you won’t be in the least bit surprised to discover that those tutorials are full of GIFs.
Why GIFs? Our product is meant to be extremely simple to use, but it has a lot of surface area. For a user to master a new app or task, they really only need to see a few clicks. So instead of videos where you’re going to need to hit play and put your headphones on and sit patiently while a voiceover explains what you’re seeing, we figured we can save us all some time and effort with a GIF and some text.
We have 8 tutorials available that cover all of the basic Rallyverse apps. We’ll be adding more as we hear feedback from users (and add new features).
If you ever need to find tutorials, they’re listed in your profile menu.
(Also, for what it’s worth, we are absolutely a team GIF-with-a-hard-G; it’s not peanut butter and we don’t really care what the inventor says.)