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Rallyverse Roundup: Advertorials, Err, I Mean, Native Advertising

By , on April 22, 2014 at 12:20 pm

In today’s Roundup, we’re hearing about the evolution of advertorial into native advertising, coming to terms with the scale of content marketing, sharing some tools to make your Instagram life easier, and marveling (and quivering) at the prospect of the dronie.

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The Guardian (blog) Content marketing : take your message to the people The Guardian (blog) Content is being consumed on an unprecedented scale across a range of devices making content marketing the subject of much discussion. Received wisdom holds that in a multi-channel, multi-device, always-on world, everyone is a publisher, and there … 5 Ways To Measure B2C Content Marketing Performance Business 2 Community 3 Ways Social Media is Changing Online Content CMSWire all 5 news articles
theguardian.com
Apr 22, 12:06 PM

Long read from the UK on the state of content marketing and journalism, and how the world has evolved: “10 years ago, working in advertorial, you wouldn’t have had a conversation with the editorial side.”

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By continuing to browse the site you are agreeing to our use of cookies. .content marketing column for The Drum. 22 April 2014 – 2:33pm | posted by Jon Davie | 0 comments. The uncomfortable truth about content marketing. “When your agency model looks like a hammer. .”. If theres one thing that the marketing industry can agree on, its the growing importance of content marketing. Nearly 75 per cent of UK companies are planning to increase their spend on content marketing in 2014, according to eConsultancy/Responsys. And the (not entirely unbiased) Content Marketing Institute claims that 63 per cent of British marketers plan to increase or significantly increase their content marketing spend in the next 12 months. The print-based customer publishing industry has been talking about content marketing for years, but the increase in investment is being driven by digital. Facebook pages, YouTube channels, Twitter streams, Pinterest boards.
news.google.com
Apr 22, 12:06 PM

In a world flooded with content, it’s wise to acknowledge that going deep on original content creation isn’t the answer to every single scenario and challenge: “Content marketing doesn’t have to mean creating new content.”

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Is your business using Instagram? Do you need better tools? Many marketers havent adopted Instagram because it doesnt offer the right tools to help them use it effectively. Here are five Instagram tools to help you become more efficient with Instagram. Why Instagram? Instagram is a rapidly growing photo and video sharing platform with more [...] This post 5 Instagram Tools to Better Manage Your Marketing first appeared on Social Media Examiner . Social Media Examiner – Your Guide to the Social Media Jungle
Social Media Examiner
Apr 22, 12:06 PM

I mean, we could all use a little bit of help beyond just the native app on our phones and tablets.

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A dronie is a video selfie taken with a drone. I featured Amit Gupta’s beautiful dronie yesterday:. Other people have since taken dronies of their own and the idea seems like it’s on the cusp of becoming a thing. Here’s one taken by Joshua Works of him and his family on the shore of a lake in Nevada:. The Works clan sold most of their worldly possessions in 2011 and has been travelling the US in an Airstream ever since, logging more than 75,000 miles so far. Adam Lisagor took this dronie of him and fellow drone enthusiast Alex Cornell standing on the roof of a building in LA:. Let me know and I’ll add it to the list. Update: Jakob Lodwick reversed Amit’s dronie from a pull back shot to a Spielbergesque close-up. This reel from Antimedia begins with a dronie. Steffan van Esch took a group dronie .
kottke.org
Apr 22, 12:06 PM

Selfies are soooooo 2013; you really need to start taking dronies.

Rallyverse Roundup: We Know Where You’re Reading This (Probably)

By , on April 21, 2014 at 11:36 am

In today’s Roundup, we’re guessing where you’re reading something based on the site and/ or device you’re using, listing a great set of Twitter tips (that are better than average), rolling our eyes a bit as marketers talk about how to best market their particular strain of marketing, and finally are amazed by the things folks can do with LEGOs.

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How you access social content depends, it appears, on the specific social network that you’re using. Some social networks are clearly more mobile than others. Not surprisingly it’s networks like Instagram, Pinterest and Vine, with their highly visual…
Technology
Apr 21, 11:18 AM

If you’re reading this on a desktop or laptop, chances are you found it through LinkedIn. If you’re on your phone or tablet, well, it’s probably coming from just about anywhere else (but we’d guess Twitter or LinkedIn). You shouldn’t be surprised that most traffic is heading to mobile, but you should pay attention to the places that buck that trend.

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Want to get more followers and increase engagement on Twitter? Or do you just want to make sure people don’t think you’re a space case on Twitter?
Social Media
Apr 21, 11:18 AM

Think of it as a listicle that will actually take you longer than 14 seconds to read (and doesn’t contain any GIFs!).

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Since we are in the midst of both a Jewish and Christian holiday season, it seems appropriate to share a biblical example related to what we do in content marketing. If you are familiar with the Tower of Babel story in the Book of Genesis, you’ll…
Technology
Apr 21, 11:18 AM

Marketers talking about the marketing of marketing? I appreciate that categories and taxonomies are important, mostly because when you work in an emerging business, you need to make it easy for potential customers to understand who you are and what you do. It’s certainly important for our business. But can we admit that the urge to outhipster “others” in the “industry” with chest-beating about how long you’ve been doing whatever you’re doing in the course of making that point is kind of a turnoff?

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Italian designer Marco Sodano , whose work we have previously featured , has recreated famous album covers using LEGO bricks. When viewed from far, we are able to make out the outlines and shapes on these covershowever, when we move closer, these works of art become more abstract as we can only see splashes of color and patterns. From The Beatles Abbey Road to Rihannas 2010 album Loud, Sodano invites us to study the colors and compositions of these covers to find out what makes these designs work. View the rest of this series below. [via Feel Desain ]
TAXI Daily News
Apr 21, 11:18 AM

It would be difficult for us to like this more. I’m not even sure the Michael Jackson one is the best one, though it’s puh-retty good.

Rallyverse Roundup: Annoying People On Social Media, Facebook’s 180

By , on April 18, 2014 at 11:39 am

In today’s Roundup, we’re talking about the habits of highly annoying people on social media, more coverage and whinging on Facebook’s bait-and-switch, looking at how to make sure you can deliver a minimum viable social product, and allowing ourselves to indulge some more pre-World Cup hype. Enjoy the holiday weekend!

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As a Director of Marketing, I wear many hats on any given day. One of those involves managing social media. I am constantly amazed at some of the things I witness on a daily basis, and this week has been exceptional. I did not list one of my biggest…
Social Media
Apr 18, 11:22 AM

A semi-comprehensive guide to annoying business contacts on social media. If you’re saying the same thing to people again and again and again, you can be reasonably sure you’re probably annoying. Essentially, try not to talk without listening, mmmkay?

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Facebook, it has widely been reported, has dramatically limited brands’ ability to organically reach their hard-earned audiences. As of April, 2012, pages could reach 16 percent of their audience organically. Today that number has dropped to 1 to 2 percent. Brands, as a result, have already begun modifying their approach to the social platform mid-game. And in an ironic wrinkle, many of them are finding the algorithm tweaks could ultimately help in the long run. The post Wait, Facebooks newsfeed tweaks are good for brands? appeared first on Digiday .
Digiday
Apr 18, 11:22 AM

More hating on Facebook cutting organic reach; really, this won’t stop for a while, will it: “One agency social director who asked to remain anonymous characterized this stance as ‘a legit 180′ from Facebook’s previous mantra that engagement was king. His agency, he said, is adjusting accordingly. His clients aren’t taking the news well, but they ‘will be fine in four months when they see the impact of what paid can do if they use it right.’”

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I’ve always been a perfectionist, and it worked for me when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had to be fact checked twice. Sentences had to be carefully crafted, and words…
Social Media
Apr 18, 11:22 AM

Not everyone has the time and tools to execute the social media strategy of their dreams. Think of it as Minimum Viable Product for your social media.

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With the 2014 FIFA World Cup less than two months away, Brazilian designer Leandro Urban decided to have some fun with the logos of participating football teams by turning them into flat design icons. The teams given the minimalist treatment include Brazil, France, Portugal, England, The Netherlands and Mexico. Check out some of Urbans designs below and view the entire collection here . [via Creative Bloq , images via Leandro Urban ]
TAXI Daily News
Apr 18, 11:22 AM

Expect us to post more and more World Cup-themed stuff as June approaches. So. Consider yourself warned.

#Rallybot may live in #nyc but will be rooting for the #Flyers tonight.

By , on April 17, 2014 at 2:34 pm


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