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15 Capabilities you need in a Complete Content Marketing Platform

By , on March 1, 2016 at 6:00 am

You probably have a content marketing platform for your business but is it a Complete Content Marketing Platform?  We think you should have a complete one so you can do all your content related tasks in one place.

So What’s in a Complete Content Marketing Platform?  Here is our list of the 15 capabilities you need in a content market platform to make it a Complete Content Marketing Platform.

Content Curation – with Enterprise controls so the content that matters to your content strategy flows to you.

Brand Library – because your content matters most. You need to be able to find, leverage and republish your content quickly. You don’t need to go to another tool or platform, it should be right there for you.

Content Discovery – because if it is National Pizza Day you should be able to discover the content trending right now without leaving your platform.

Content Creation – because content! You need to be able to create content for your blog, for your social media sites and for your website, quickly easily and efficiently.

Content Previews – because this content is you and it needs to look awesome just like you and your brand.

Content Publishing – duh

Content Calendar – we are talking enterprise content calendar with filters so you know when your content is being published and when. Not to mention you need to be able to email that calendar to the boss so she knows that you are killing it at your job.

Content Distribution – because everyone needs to see your content.

Content Hub – because your web site needs a real-time content injection that will keep people clicking and coming back.

Social Selling – because your sales team needs all the right content so they look wicked smart on social.  You know they are already asking for the content.

Employee Advocacy – because your employees want to look cool on social.  Not to mention it but your company is cool so you want every one to know the latest for themselves and their networks.

Analytics – because you need to show the ROI on all your content marketing efforts. Plus the boss wants a quick report.

Integration with 3rd Parties Tools – you need to have that vanity short domain supported so you aren’t jumping between tools. And because the advertising agency wants to know how you are closing all the deals you need to support 3rd party click tracking from Atlas and Doubleclick.

User Roles (Editors/Approvers) & Workflow Approvals – because not everyone gets the last say in what goes out to the world.

API Access – because it is the 21st century and every company has developers that want to build something cool.

 

Do you have a Complete Marketing Platform? 

I will tell you who does…Rallyverse.  Don’t believe me you can check out the platform right here.

Or better yet go try it our yourself. You will be amazed at the never ending features in this platform.

Remember when Rallyverse Launched Social Selling 2 Years Ago

By , on March 1, 2016 at 5:58 am

Rallyverse launched Social Selling 2 Years Ago on Februrary 19th, 2014.  A lot has changed sense then and scores of organizations and thousands of consumers have utilized this powerful tool in your selling arsenal.

We first launched Social Selling to help the core marketing department to distribute content to field marketing teams supporting local sales offices and teams.  It was a great success but the use case has significantly blossomed.

Today, core selling teams are the primary customers with their sales marketing and trade marketing teams using Rallyverse to ensure everyone in their selling organizations have content that helps their sales teams stay current and close their prospects.

Rallyverse has also had a strong contingent of customer powering their employee advocacy programs with our easy to use platform.  Not only can the Human Resources (HR, Recruiting, Staffing, Employee Engagement Teams) use our platform to make sure employees have great company approved content to share with their personal networks but we make it really easy to distribute to match their organizational needs such as email, internal sites, widgets, rss feeds or built right into their apps.

 “This is a powerful feature for any organization.”  – Joe Doran

Remember when Rallyverse Launched Social Selling via Rallyverse Blog Features

 

We have made several improvements to the Rallyverse Social Selling program over the past 2 years. Most of all we have made it super flexible to meet your needs as a marketing team so you can get the content where ever your sales team or employees need it. We have also improved the core product so you can let your employees know exactly why they are getting this content and what to do with it.
Put your Social Selling Content Anywhere! Rallyverse lets you put your social selling content where your sellers and employees are – not just in some app that they never log into.
YES – email!
Internal Websites / Intranets (even behind the toughest security)
External Websites
Iframes
Website Widgets
RSS Widgets
XML objects
Direct API Access

Put your Social Selling in Context! Rallyverse lets you easily tell your sellers and employees WHY! Why they are getting this content and what they should do.
Tags
Descriptive Context

If you don’t have a Rallyverse account yet, I highly recommend you run (don’t walk) over here and find a Rallyverse Plan that fits your needs and budget.  Remember that Social Selling is only included in our Professional and Enterprise packages.

What social networks am I connected to in Rallyverse?

By , on February 24, 2016 at 6:30 am

What networks am I connected to in Rallyverse? Great question and one we get a lot from our clients that are often managing multiple brands or campaigns for brands.  

Rallyverse Profile Card

When you are managing social and content publishing for a host of accounts, it is sometimes hard to remember what account you are working on right now. Well in Rallyverse we tell you what account you are working everywhere so you always know what account you are working on. Now if you are a content marketing or social media agency it is critical you know what social media or word press account you are working on so you only do what is appropriate for that brand. That is also why we remind you everywhere in Rallyverse what accounts you are working on.

We have 5 ways to remind you what account you are working on.
1) The Welcome Screen
When you first log into Rallyverse we will give you a login screen. The log in screen tells you who you are logged in as and what account you are working on as you can see in this screenshot.
Welcome Screen
2) Your profile pic.
Your profile picture is the Twitter Profile image for the Twitter account connected to that profile.


3) Your Profile Card
Your profile card is a simple way to see your current profile settings without leaving the current screen. Just click on your profile picture in the upper right corner and then click on your profile name.

Rallyverse Profile Card

You will see your current profile, your connected social networks, your plan and a quick search box to navigate to other profiles. Pretty neat right?

4) Settings
You can click on the gear icon to navigate to the settings. By default you land on the content tab on settings. Just click on the Social Networks tab and you will see all your current social networks you are connected to. 

Rallyverse Settings Social Networks

5) Help
Just click on the question mark to bring up the help files. From here our first tutorial screen is connecting to social networks. Just click on that and you will be brought to a screen where you can connect your social networks. If you are already connected we show you want networks and accounts you are connected to.

 

 Don’t have a Rallyverse account yet? What are you waiting for, go get one now!

Are you using a Complete Content Marketing Platform?

By , on February 16, 2016 at 6:00 am

You probably have a content marketing platform for your business but is it a Complete Content Marketing Platform?  We think you should have a complete one so you can do all your content related tasks in one place.

So What’s in a Complete Content Marketing Platform?  Here is our list of the 15 capabilities you need in a content market platform to make it a Complete Content Marketing Platform.

Content Curation – with Enterprise controls so the content that matters to your content strategy flows to you.

Brand Library – because your content matters most. You need to be able to find, leverage and republish your content quickly. You don’t need to go to another tool or platform, it should be right there for you.

Content Discovery – because if it is National Pizza Day you should be able to discover the content trending right now without leaving your platform.

Content Creation – because content! You need to be able to create content for your blog, for your social media sites and for your website, quickly easily and efficiently.

Content Previews – because this content is you and it needs to look awesome just like you and your brand.

Content Publishing – duh

Content Calendar – we are talking enterprise content calendar with filters so you know when your content is being published and when. Not to mention you need to be able to email that calendar to the boss so she knows that you are killing it at your job.

Content Distribution – because everyone needs to see your content.

Content Hub – because your web site needs a real-time content injection that will keep people clicking and coming back.

Social Selling – because your sales team needs all the right content so they look wicked smart on social.  You know they are already asking for the content.

Employee Advocacy – because your employees want to look cool on social.  Not to mention it but your company is cool so you want every one to know the latest for themselves and their networks.

Analytics – because you need to show the ROI on all your content marketing efforts. Plus the boss wants a quick report.

Integration with 3rd Parties Tools – you need to have that vanity short domain supported so you aren’t jumping between tools. And because the advertising agency wants to know how you are closing all the deals you need to support 3rd party click tracking from Atlas and Doubleclick.

User Roles (Editors/Approvers) & Workflow Approvals – because not everyone gets the last say in what goes out to the world.

API Access – because it is the 21st century and every company has developers that want to build something cool.

 

Do you have a Complete Marketing Platform? 

I will tell you who does…Rallyverse.  Don’t believe me you can check out the platform right here.

Or better yet go try it our yourself. You will be amazed at the never ending features in this platform.

30/ 60/ 10: The Golden Ratio for Social Media Marketing UPDATED

By , on February 12, 2016 at 6:00 am

We first published 30/ 60/ 10: The Golden Ratio for Social Media Marketing over 2 years ago.  It was based on data from our customers on how they were using social and content marketing.  And our customer came from a wide swath of industries and targeting B2B and B2C customers.  It has been one of our more popular research findings.

So we went back and looked at the data to see if things are really still the same – you know the world of social and content marketing has changed a ton in the last 2 years.  Low and behold, the Golden Ratio is still GOLDEN!

So let’s review this Golden Ratio.  In planning your social and content marketing strategy, what’s the right mix of first-party and third-party content? How often should you post purely promotional messages?

While plenty of people will tell you that it “depends,” we’re willing to commit to a specific ratio: 30/ 60/ 10. It’s how we run our social media and content marketing, and we think it’s a good way for you to run yours as well.

So please dive deep into our Slideshare and review all 33 slides we have on the Golden Ratio:

We have lots of interesting research on how our customers use content marketing, you can find them all on our slideshare.
If you want to check out Rallyverse you can see our platform right here.  If you want to give us a try we are sure we will find a plan that fits your needs and budget.