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Pretty sure the #pingpong table is the most #startup thing we’ve done in a while. Also, insert your #rally puns [here].

By , on September 9, 2014 at 10:37 am


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Categories: Uncategorized

Introducing Rallyverse Content Hub Beta: Your Content And Ours, Wherever You Want

By , on September 8, 2014 at 1:52 pm

We’re very proud to announce the public beta of the Rallyverse Content Hub.

With the Rallyverse Content Hub, marketers can curate content for inclusion on web pages or in html widgets. You can power a widget in your sidebar (like we’re now sporting here on the blog) or an entire destination page (like we’re doing here):

Each item in the hub comes with a set of sharing controls for Twitter, Facebook, LinkedIn and Google Plus that will allow site visitors or readers to click and share the content right from the Content Hub. It’s good for you, good for your audience, and good for the publishers’ whose content you’re sharing.

While we’ve offered html outputs in the past, those were static and required you to manually update them every time you made a change to your List of content items. With the Content Hub, you can automatically curate content, edit it, and have the results displayed immediately on your destination site. Think of it as a super-light CMS for scaling the content assets you already have — and building value for your team and your audience.

How does the Content Hub work? Let’s dig in on some details.

You Control The Content

The Content Hub offers a mix of manual and automated inputs to allow you to exercise as much control as you like over the content included in your Content Hub. You can add any item from your Rallydeck to your Content Hub by clicking the globe icon from the Editor:

You can also choose to use automated content sources to popular your Content Hub. In Settings –> Content you’ll find a set of controls for your Content Hub that allow to include content from (a) Owned Sources, (b) Sent Posts, (c) All-Stars, and (d) Third-Party Sources.

For each source, you can control the amount of content flowing into your Content Hub. You can set them at None or at various levels up to Max.

Why use the automated sources at all? It gives your the flexibility to create widgets and pages that feature content that you can trust (from your Owned Sources, or maybe just your Top 5 posts from the week from your All Stars) with minimal manual work for you. You’ve already done the work to curate and create content — there’s no reason you shouldn’t be able to scale that work into web pages and widgets.

Edit And Arrange Your Content Hub

The Content Hub offers easy controls for you to edit the order of the content displayed and remove any items that you’d prefer not to include:

To change the order of items, you click the Edit button and drag items into the order you’d prefer — your changes will be saved immediately to your publicly display Content Hub.

Flexible Outputs

The Content Hub offers three options for users to output the results of their Content Hub; think of them as Easy, Intermediate and Advanced.

The Easy option is an IFrame that you can drop into any web page. The width of the IFrame is set automatically by the page (and the tile output is responsive so it will reformat to fit whatever page you add it to), and you can adjust the height of the output (default is a single tile height, 280px).

The Intermediate option is an RSS feed that you can use to build a widget from any one of the many third-party widgets and readers on the market. RSS is easy if you’re familiar with it, but might be a hassle for some users.

The Advanced option is our REST API call for the Content Hub results, which requires authentication and some coding knowledge to deploy.

What’s Next for The Content Hub

While the Content Hub is still in beta, we have plenty more coming ahead in the full release, including multiple output styles and options, additional automated inputs (like Twitter and Instagram hashtags), more editing tools for the individual items, and a drag-and-drop management interface in tile view.

Our Bad! Turns Out We Helped Microsoft To Beat Their Engagement Goals By 60 Percent, Not 40

By , on September 5, 2014 at 4:23 pm

We’d like to issue a correction.

When we shared the results of our case study with Microsoft a month ago, we noted that we had helped Microsoft to beat their engagement goals on LinkedIn by 40 percent across five European markets. While that was true at the time, it appears we may have reported the results a bit early.

It turns out that we kept working with Microsoft even after we published the case study, and that our final results were actually 60 percent over our goals, not 40 percent.

You can download the (updated) case study here.

And, of course, apologies for the shameless #humblebrag.

 

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Categories: Case Study

【ツ】August Newsletter: Repost Research, Webinar With Scripted, ASCII Art

By , on August 28, 2014 at 10:16 am

In case you missed it, the Rallyverse August Newsletter has great details on our research on reposting content on Twitter (spoiler alert: don’t be shy about sending that link again), our upcoming webinar with Scripted, and some fun new features in the Rallyverse editor.

To read the whole newsletter, click here.

To sign up for our mailing list, click here.

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Categories: Newsletter