Last week we shared 3 reasons why the most important content you curate is your own. The tl;dr is that your evergreen assets can produce engagement again and again, so long as you know when they’re relevant to promote and share.
This week we want to offer five very concrete suggestions for how you can use Rallyverse to be smarter and more efficient when you do curate your owned content. Note: “owned” content is our term for the assets that exist in your CMS or on distributed social sites that you’ve created already.
So if you believe the theory about the value of owned content (and you should), then here are some ways Rallyverse helps you put said theory into practice.
1. Connect and catalog your owned content assets
You can’t curate your owned content unless you can easily find your owned content. When you set up your Rallyverse account, we make it easy to connect to your existing content assets spread across your various social accounts as well as your own CMS. You can enter YouTube, Slideshare, Tumblr and Instagram usernames, and we’ll index all of the content contained in those accounts. You can also give us RSS or XML feeds from your CMS and we’ll index all of that content as well. What’s great is that Rallyverse is smart enough to tag this content as yours as we index it — which has a lot of advantages for you as you use the system (we’ll get to those in a minute).
2. Control how much of your owned content you surface and share
In addition to connecting to your owned assets, Rallyverse lets you control the parameters by which we’ll surface and recommend this content. You can choose to boost the scoring of your owned content (which will make it more likely to show up in your real-time recommendations). You can also set the lookback window for how deep into your archives we’ll look for content (anywhere from 12 hours to 365 days).
3. Sort and organize your owned content recommendations
Once you set up your owned content assets and scoring, we make it pretty easy to sort and filter your owned assets from among your total set of recommendations. Just click the “Owned” filter and we’ll pull up only the content that we’ve curated from your archives.
4. Search your owned content archives
Looking for something from your owned content archives that maybe falls outside the lookback window you set for recommendations in Settings? You can use our search tools — either via one of your keyword filters or a query you type in — to search all the content we’ve indexed for you. Need something from a few months ago on a specific topic? Pop it in the search box and we’ve got you covered.
5. Schedule your owned posts in advance
While you can run into problems by scheduling content too far in advance, when it’s your branded owned content that’s pushing people to your landing pages, it’s a good idea to make sure you keep a steady drumbeat of social posts. Our scheduling, tagging and calendar tools make it easy to set your strategy weeks in advance, and to sort and share your content calendar with the rest of your team.
Heidi Cohen wrote a great piece about the importance of curating your brand’s owned content, and why it’s as essential a part of your content strategy as curating content from third parties.
It’s absolutely worth a read, and you should head over and read it now:
At Rallyverse, we’ve always been big proponents of maximizing the use of your owned content assets and sharing those assets in as many channels and as many formats as you can. So it was great to hear another perspective on both the why and the how of curating your existing content assets.
Why do we think curating your owned content assets is a good strategy? Here are three reasons:
1. Evergreen content is always in season
If you mix evergreen content along with more timely content pieces on your blog or Slideshare, then you likely have a stable of ready-to-go content that addresses topics that will be relevant today, next week, even a month from now. Finding those items when they’re relevant and re-posting them means you’re getting additional value out of your assets.
2. You have more content than you think
You may think you only have a few content items to choose from when curating your owned content, but there’s likely more distribution-ready content in your organization than you realize. It isn’t just stuff from your social accounts, it’s the images that accompany blog posts, photos from company events, videos of presentations, tips and tricks from your support materials, screenshots of your product, even plain old pages on your web site. All of that makes for shareable content. (Of course, being smart about connecting to all of those assets, indexing them appropriately and retrieving them quickly is another story, one we’ll cover soon.)
3. Re-posting doesn’t hurt performance
Next time you get hung up on worrying about whether or not you can Tweet a link to the same blog post again, remember that no one follows your Twitter as closely as you do. If content is relevant, you can share it again. And again. And again. Trust us, we did the research and you’ll be fine.
In terms of how you put this all into action? Rallyverse can help. Look for details here on the blog in the next few days.
For an “unofficial secular holiday” that’s only been around for 4 years and has largely become a thing due to good-natured social media sharing, Star Wars Day really seems to be working out.
Given what we know about the ambient levels of excitement around all things Star Wars, I suppose we shouldn’t be surprised that a holiday has taken off like it has, but still — there is no shortage of Star Wars celebration on the internet this morning.
With that in mind, here are some of our favorite Star Wars things on the internet today.
Perhaps we should start with the world’s largest LEGO Millennium Falcon? All 250,000 bricks strong? As far as we can tell, those are just normal people in Stormtrooper costumes and not some sort of elaborate oversized Lego statues.
We definitely got a kick of out this Star Wars cosplay roundup from the folks at Uproxx. Definitely make sure you scroll down until you get to Han Solo Cup.
If you’re given to wordplay and memes, we highly recommend checking out Star Puns. Given our broader Twitter presence, we were a bit partial to Bounty Hunter.
We know, it’s almost noon and you’ve barely made plans for Star Wars day. Don’t worry, it isn’t too late. Here’s a list of six suggestions for how you can celebrate #Maythe4th, including spending money on a silly toy.
If you’re geeking out about The Force Awakens, the team at the A.V. Club assembled a wish list of 15 things they want to see from the next installment in the series, including more real sets, less reverence about the series’ sacred cows (what is the Force actually good for besides stopping other people from using it for evil), and more of a sense of humor. Yes, sold.
Speaking of geeking out, Wired has a detailed scientific analysis of an exploding stormtrooper. Don’t worry, there are both equations and charts.
And, finally, today’s big news is the set of high-end set photos that are running in Vanity Fair, which of course offer a few new character and plot reveals.
We’ll let Bill Murray take us home:
New in Rallyverse: you can now manage the time that receive your Daily Deck emails in Settings. Navigate to Settings // Notifications and you can set the time that you receive your Daily Deck email each morning.
The default is 8 am in your time zone, but feel free to flip that to whatever you want:
And, of course, if you need a refresher on our email options, we’ve got a full write-up here:
Have a great Thursday.
Do we know you?
Maybe not, but if you give us your Twitter handle and OAuth, we’ll analyze your bio, last 200 Tweets and even the accounts you follow to predict the content categories that you’re most interested in.
It’s a sneak peak into how our patented recommendation engine works, and a sample of how we can build an account for a new client in a matter of minutes. Our customers have had access to this for a while, and now we’re letting anyone give it a shot.
So go ahead. Give it a try. Let us know what you think. Share your results.