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Dear Facebook, Can We Have A News Feed Reset Button?

By , on September 17, 2014 at 12:10 pm

Dear Facebook,

Hey there! Great to connect, feel like we haven’t been hanging out so much lately, and, well, I felt like I needed to come clean with you a bit. I know this is a little awkward, but I have a request for you and I hope you’ll hear me out.

It’s about the News Feed.

First, let me start by saying that I know you work really hard to make sure that I have great stuff in my News Feed that I’ll want to click and share and do all sorts of #amazeballs social engagement things with. You measure every click and view of every item that you show me (and everyone else) to figure out what’s going to be best for me. You know that I follow a few publishers on your network, and you make sure I see their popular posts. You make sure I don’t miss career moves and new babies. You’ve asked me for feedback and I’ve given it to you, asking you to hide posts from certain folks and even taking the time to tell you why.

I really appreciate all of that. I do. I know you have all sorts of smart folks having meetings and writing things on whiteboards about this all day long. I’m sure they’re doing a bang-up job. And I certainly don’t have any beef with algorithms making decisions about what I should and shouldn’t see; you know, pot, kettle, all that.

The problem is that, lately, I think we both may have run out of ideas. It feels like I’m seeing the same sorts of things from the same people every time I log in; if I’m friends with hundreds of people and like all sorts of things, why don’t I ever see them? Don’t take this the wrong way, but I’m starting to get a little bored.

Look, I admit that I may have overdone it with the feedback and left you in a spot where you only feel like you can recommend a few of the same things to me. I’m just as much to blame here as you are — I was the one who clicked on those stories and liked those photos and gave you all that feedback. It’s not you, it’s me.

But I think it’s time to freshen things up a bit. So I’ve got an idea: how about you give me a reset button for my News Feed. That is, I push a button and you forget everything I’ve ever clicked/ liked/ commented/ shared before. (I mean, I know you won’t actually forget, that’s not how you roll, but for the purposes of my News Feed, you agree to ignore it all.) If I’m friends with all these people and like all these different companies and publishers, give me a shot to check them out again. I’m not saying you can’t try to make recommendations for me again (and I’m cool with the ads, no worries there), I’m just saying that maybe it’s time for us to ditch our baggage and start fresh.

What do you think? You up for starting over?

Oh, and if you want to bury the Reset Button three menus deep in some dark corner of the site, that’s cool too. Baby steps.

Talk soon,


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Categories: Industry News

Do you plan your content around themes and campaigns? #smm #contentmarketing

By , on September 15, 2014 at 11:50 am

via Instagram


Categories: Uncategorized

Three Practical Strategies For Scaling Content Marketing, From Our SlideShare

By , on September 11, 2014 at 9:00 am

When you need to manage multiple social networks, a blog, a social selling program, you either need a large team and agency, or you need to be ruthlessly smart and efficient with your content marketing.

In this presentation, we offer three very pragmatic strategies for scaling your content marketing resources, along with data to back up the strategies and best practices for each.

Instant Replay: Our Webinar With Scripted On Scaling Content Marketing

By , on September 10, 2014 at 9:00 am

In case you weren’t able to make last week’s webinar with Scripted, we’re including a recording of the session below:

Take a look and let us know what you think; we’re always available for questions.