In today’s Roundup, we’re hearing about the evolution of advertorial into native advertising, coming to terms with the scale of content marketing, sharing some tools to make your Instagram life easier, and marveling (and quivering) at the prospect of the dronie.
Long read from the UK on the state of content marketing and journalism, and how the world has evolved: “10 years ago, working in advertorial, you wouldn’t have had a conversation with the editorial side.”
In a world flooded with content, it’s wise to acknowledge that going deep on original content creation isn’t the answer to every single scenario and challenge: “Content marketing doesn’t have to mean creating new content.”
I mean, we could all use a little bit of help beyond just the native app on our phones and tablets.
Selfies are soooooo 2013; you really need to start taking dronies.