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By , on April 15, 2014 at 2:20 pm


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Rallyverse Roundup: Absolutely Nothing Happened On USAir’s Twitter Yesterday

By , on April 15, 2014 at 10:38 am

In today’s Roundup, we’re talking about, ahem, that one tweet that hopefully we’ll all forget soon enough, the what-not-to-do list for visual content marketing, details on YouTube’s push to make YouTube stars bigger stars, and the Mad Men-Game of Thrones mashup you probably assumed existed already.

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The Twitter feed of US Airways posted an extremely not-safe-for-work picture on Monday that remained up for roughly one hour before it was eventually removed. The tweet from the…
Marketing & Advertising
Apr 15, 10:28 AM

Let’s all pretend this never happened, mmkay? Also, it would be really awesome if there was a way that you could hypnotize yourself to selectively forget seeing that Tweet. And yes, I know that posting on this topic is probably yielding the opposite effect. Sorry about that.

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Are you committing any of these 10 plagues of visual content marketing? Here are 10 Actionable Visual Content Marketing Tips to help your content succeed. The post The 10 Plagues of Visual Content Marketing appeared first on Heidi Cohen .
Heidi Cohen
Apr 15, 10:28 AM

A solid list of reminders from Heidi Cohen to inform your visual marketing, including why you shouldn’t neglect to include your branding and (especially) why you shouldn’t forget to tell a story.

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Michael Learmonth / AdAge: YouTube using traditional advertising to promote star content creators Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube Stars Real-Life Famous And Guaranteeing Audiences In Bid to Pry More TV Dollars Away…
Online Media
Apr 15, 10:28 AM

Google is writing checks to help their YouTube stars become actual stars. Though I would assume that being a YouTube star is a pretty good thing on its own.

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Here is the latest comic from our Joy of Tech friends at Geek Culture , Nitrozac & Snaggy.
Re/code ยป Media
Apr 15, 10:28 AM

Everyone would keep dying at weddings?

Rallyverse Roundup: Hashtag Snack Foods And Other #Fails

By , on April 14, 2014 at 11:44 am

In today’s Roundup, we’re checking out a Hall Of Shame of social media marketing fails, yet another reminder that certain jokes aren’t ever going to be taken as jokes, an intro to Instagram for brands, and, finally, a way to consume selfies and nothing but selfies on Instagram.

There’s a particularly smug form of schadenfreude I feel when a conglomerate like Birds Eye gets its pitch to ‘the youth’ wrong It’s always been painful yet irresistible to watch when businesses try tuning in to “the youth”, but the 21st century has an especially abundant array of opportunities for such misguided behaviour. After all, everything moves so fast on the internet that you’re out of …
feeds.theguardian.com
Apr 14, 11:15 AM

Well this is awkward. We hate to get down on folks who are at least trying to engage and do something a bit different with their brands. Still, when you’re coming up with cringe-worthy/ tone-deaf/ hopelessly not self-aware things like these, well, people are going to notice.

After a popular Twitter user who later claimed to be a teenage girl tweeted that she was a terrorist planning a June 1 attack, the airline said it contacted the FBI.
PR Daily News Feed
Apr 14, 11:15 AM

The social media lesson? Jokes about terrorism aren’t actually funny. Like, ever. And certainly not in a conversation with an airline on a completely public forum that archives everything you say. Just, you know, in case you were considering making these kinds of jokes. Like this guy.

Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than selfies, what I ate for lunch, and…
Marketing & Advertising
Apr 14, 11:15 AM

Is your brand on Instagram yet? If you haven’t gotten there yet, this is a very reasonable list of tips for getting started. And, when you do get there, #Rallybot will be waiting.

A new website called Selfeed shows all Instagram photos tagged “#selfie” in real-time and thus creates a dynamic exhibit of the selfie culture. While the individuals in selfies stand alond, here they are part of a collective. The post Selfeed website lets you follow all Instagram uploads tagged #selfie in real-time appeared first on Digital Trends .
digitaltrends.com
Apr 14, 11:15 AM

FINALLY: Selfeed website lets you follow all Instagram uploads tagged in real-time. It’s…actually kind of mesmerizing.

Rallyverse Roundup: Facebook Would Prefer Publishers As Publishers

By , on April 11, 2014 at 12:13 pm

In today’s Roundup, we’re continuing to bemoan Facebook’s squeeze on brands, encouraging marketers to loosen up with their content marketing, cheering some big digital spending numbers, and checking out some ridiculously great photos taken with mobile phones.

Facebook’s newfound commitment to “high quality content” has meant promoting publishers’ pages for free while turning organic reach down for brands. The post Facebook squeezes brands, promotes publishers for free appeared first on Digiday .
Digiday
Apr 11, 11:32 AM

Brands as publishers? Not so fast. Facebook thinks users prefer publishers as publishers. Which they may. But why decide this programmatically? Why not just let the clicks and engagement decide? You probably don’t do this unless you’re worried that some important usage stats aren’t heading in the right direction. If I may guess.

Forbes Why Some Companies Will Never Win With Content Marketing Forbes Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of propaganda (read: advertising), when brand messaging was carefully curated and funneled through one-way communication. Brands were able to …
forbes.com
Apr 11, 11:32 AM

Why will some companies always struggle with content marketing? Because they’re holding on too tight and not willing to open up. We actually agree. A bias for action goes a long way.

Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads.
Online Media
Apr 11, 11:32 AM

Internet Ad spending beats broadcast TV for first time! Huzzah! Still lags total TV spend, though. That means, ahem, cable. There’s a lot of cable.

The Verge – All Posts
Apr 11, 11:32 AM

Yup, absolutely worthy your time: Help Smithsonian choose best mobile photos of the year.