We know you’ve been waiting all weekend for the Monday Roundup, so read on for news on why tech titans including Google, Facebook, Twitter and Apple joined forces, a primer on LinkedIn’s Showcase Pages, and helpful tips on what NOT to post to social media during the holidays.
Eight of the biggest companies in technology have united to speak out against the NSA’s leaked surveillance programs and demand sweeping reforms. AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter, and Yahoo have all signed a letter to President Obama and Congress that The Hill reports will run in national print ads on Monday.
The ads are supposedly more interactive than traditional display ads, because if you “engage” with them by hovering your cursor over them for a couple seconds, you can leave comments on them, or do other Googley things, like joining a hangout.
Personal branding isn’t just about getting noticed, published, and “known.” This isn’t about being Kim Kardashian at all. It’s about being yourself and managing how people perceive you.
Showcase pages allow companies with multiple brand messages to segment them easily and deliver them to the right audiences.
Before you go ahead and publish that hilarious office party photograph, take a moment to think about the possible negatives, which range somewhere from “that was a bit silly” to “I understand… can I still count on you for a reference?”
In today’s roundup, we have SumAll’s findings on Instagram’s impact on business, a warning from Facebook about organic reach numbers, social media case studies from MasterCard and Starbucks, and finally, a glimpse of the Twitter response on the live broadcast of “The Sound of Music.” Rallybot likes bright copper kettles, too.
SumAll analysed data from 6,000 of its customers and determined that Instagram was the most effective social network based on three criteria: growth, engagement and impact on sales. SumAll customers in the U.S. saw 1.5 to 3 percent increases in revenue due to Instagram usage, whilst those in the United Kingdom benefited form a 3.6 percent uptick.
Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
MasterCard is one of many companies that have discovered that one of their strongest social media assets is their vast workforce. Like many companies, however, MasterCard has evolved from looking at employees sounding off in social as a risk to a big opportunity. The trick is how to do it right.
Research firm Keyhole tracked all the instances in which someone used “@tweetacoffee” in conjunction with a friend’s Twitter handle and found that more than 27,000 fans used the program. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day… The report also demonstrates a downside of Twitter-based marketing: Keyhole used publicly available information to determine the campaign’s success. So can competitors.
@MiaFarrow: “The Von Traps make my fam look almost normal”
Today’s Rallyverse Roundup has some interesting stats on how Pinterest won Cyber Monday, a list of the 20 most popular brands on Twitter (including a few you definitely would not have guessed), a primer on what exactly “the internet of things” means and why 2014 might force you to know about, and, just in time for the holidays, Twitter Retargeting.
Pinterest doubled the revenue sent to retailers on Black Friday, and more than tripled the revenue (up by 3.6x) on Cyber Monday, when compared with the 30-day average preceding the Thanksgiving holiday.
Advertising technology has drastically changed the way online media is bought and sold, but it could have implications far beyond the world of advertising.
Social media profiles continue to dominate Twitter, accounting for six of the first seven spots.
It’s the prototypical internet-connected listening station, equally adept at monitoring our health, the velocity of our car, the magnitude of earthquakes and countless other things that its creators never envisioned.
Big news from the ads team at Twitter: they’re hopping into the retargeting game. Why? Because it works, because marketers love buying it, and because, if you’re a public company with investors who are very interested in your ad revenues, well, you’ll want to do it.