In today’s Roundup, we’re talking content marketing goals, reminding you that TV is still kind of a big deal, sharing some details on how content marketing is changing, and finally celebrating the launch of World Cup shirts with pictures of dogs in their nation’s soccer kits. Of course.
These 5 Business Goals of Content Marketing are solid, but needed more calls to action. Sure, we appreciate that content marketing helps with brand awareness and other top-of-the-funnel activities, but can’t there also be room for bottom-of-the-funnel conversion activities as well?
I mean, I probably would believe that TV was really big, but point taken. So how big? How about $74 billion with a B in TV ad revenue this year, compared to $3.5 billion in online video ads. Oh, and a whopping 283 million Americans watch TV every month. Makes you wonder what those other folks do with their free time.
How is content marketing changing? As you might imagine a keywords-only strategy isn’t quite enough. But we’d actually argue that the future outlined in this piece (where “measurement” is the next big objective for most marketers) feels a little behind reality. Or maybe we need to readjust our sense of reality?
How about a series of photos of dog breeds tied to particular nation photoshopped into their nation’s 2014 World Cup jersey? Sure.