Skip to Content

Category Archives: Industry News

Content Marketing Works: 4 Clear Benefits from Great Content Marketing

Written on September 20, 2016 at 6:00 am, by

Content Marketing Works! It really does but some business owners aren’t always sure what is in it for them and their business.  Well here are 4 ways Content Marketing Works for your business – at least how we have seen Content Marketing Work for our customers! Telling Your Story With Content Marketing, you get to […]

Everyone is a content marketer

Written on September 18, 2016 at 5:08 pm, by

When we started doing Rallyverse a few years ago, “content marketing” wasn’t really a thing yet. Sure, there were early adopters and enthusiasts at brands and agencies, but, as a label (much less a discipline), it wasn’t widely understood. A lot has changed since then. The biggest change? That’s actually an easy one: Everyone is […]

Social is the Act of Discovery Stupid!

Written on July 5, 2016 at 3:58 pm, by

Social is the Act of Discovery Stupid! People talk about “Social” being the new thing. That prior to the advent of Facebook, Twitter, Instagram and Snapchat people have never before connected like this. Obviously, some of this is just hype, but it does reflect a bias in how we view new technologies. The reality is […]

Are you using a Complete Content Marketing Platform?

Written on February 16, 2016 at 6:00 am, by

You probably have a content marketing platform for your business but is it a Complete Content Marketing Platform?  We think you should have a complete one so you can do all your content related tasks in one place. So What’s in a Complete Content Marketing Platform?  Here is our list of the 15 capabilities you need […]

Here’s why Content Marketers believe technology can help them be more effective

Written on June 30, 2015 at 1:13 pm, by

According to data shared today by eMarketer, content marketers are remain concerned about their ability to create engaging content, and almost half of those surveyed were worried that their content wasn’t creating any engagement at all.   Article: To Create Engaging Content, Marketers Need Tech via eMarketer Articles and Newsroom Posts This is sobering news […]