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Category Archives: Case Study

Boost your Marketing Outreach with Automation – Social Media Automation and Content Marketing Automation

Written on September 13, 2016 at 6:00 am, by

Boost your Marketing Outreach with Automation – Social Media Automation and Content Marketing Automation We have 5 Strategies to help you make sure your Marketing Outreach is in overdrive. Now people say bad things about social media automation and for good reasons like in this post.  Some marketers and start ups push the envelope too […]

5 Reasons why Social beats Search for Discovery

Written on July 7, 2016 at 6:01 am, by

5 Reasons why Social beats Search for Discovery Search is great!  I use it everyday.  Many times a day in fact.  You are welcome Google and Bing!  I get great results and it is super fast.  But let’s face it, Search is not discovery.  When I go to Google or Bing, I am in “find […]

Infographic: How Do Marketers Mix Owned, Curated and Promotional Content?

Written on January 14, 2015 at 1:32 pm, by

How do marketers mix their owned, curated and promotional content? We looked at this topic last summer and are now circling back with fresh data from Q4 of 2014, in a handy infographic. You can download the infographic here.

Our Bad! Turns Out We Helped Microsoft To Beat Their Engagement Goals By 60 Percent, Not 40

Written on September 5, 2014 at 4:23 pm, by

We’d like to issue a correction. When we shared the results of our case study with Microsoft a month ago, we noted that we had helped Microsoft to beat their engagement goals on LinkedIn by 40 percent across five European markets. While that was true at the time, it appears we may have reported the […]

Case Study: Microsoft Succeeds On LinkedIn With Rallyverse

Written on July 22, 2014 at 2:32 pm, by

When Microsoft wanted to reach business decision makers on LinkedIn in five markets in Europe, they turned to Rallyverse. We were able to deliver a solution that used a unique connection to LinkedIn Trending Topic data to map content recommendations to the topics that were most relevant to Microsoft’s target audiences in each of the […]