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About: Gabe Bevilacqua

Recent Posts by Gabe Bevilacqua

Rallyverse Roundup: These Brands Will Be Begging Your Forgiveness

In today’s Roundup, we’re wondering if it makes sense for brands to spend so much time apologizing on social media, offering a counterpoint on the general panic about Facebook squeezing our organic reach, talking culture clashes between agencies and journalists, and giving you a sneak preview of a super cool transit hub concept in Queens. [...]

Rallyverse Roundup: Your Customers Don’t Just Visit Your Web Site

In today’s Roundup, we’re talking about to think about a distributed social and content strategy (since you really can’t expect folks to find you only on your very own dotcom), how the marketing team needs to think about partnering with the sales organization, how PR shops are starting to dig into Big data resources at [...]

Thanks to the folks at @redbullnyc for hooking up #Rallybot today #wingsatwork

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Rallyverse Roundup: Absolutely Nothing Happened On USAir’s Twitter Yesterday

In today’s Roundup, we’re talking about, ahem, that one tweet that hopefully we’ll all forget soon enough, the what-not-to-do list for visual content marketing, details on YouTube’s push to make YouTube stars bigger stars, and the Mad Men-Game of Thrones mashup you probably assumed existed already. US Airways Twitter Feed Posts Extremely NSFW Picture The [...]