As someone with social media on the brain day in and day out, I’m thrilled to be participating in the AllTwitter Marketing Conference tomorrow in San Francisco. I’ll be speaking on the keynote panel, examining the future of Twitter: how Twitter should be defined, how it relates to brands and marketers, what it will look like five years from now, and whether it should be classified as a media company, tech company, or something else entirely.
While techie talking heads love to note how much has changed in regard to brands and social media in just a few years’ time, we’re still at the very beginning of what I like to call the “always on” revolution in media and marketing. When it comes to real-time marketing, most companies are still far, far away from Oreo, relying heavily on interns and opting for a random, “whatever sticks” method over a coherent long-term social media strategy. Even worse, nearly 45% of businesses seem to not think it’s necessary to spend a dime on social media marketing!
But more than anything else, companies are still afraid to engage with customers and each other, and we can’t emphasize enough how important that is (especially with a recent study showing that each “like” on Facebook is worth $174). That’s where Rallyverse’s focus lies: saving businesses time and money, while providing them the most relevant content and room for their own original voice.
As you can imagine, there will sure be a whole lot to cover throughout the conference. Keep an eye on this space, as I’ll be back with a recap of the AllTwitter discussion following the conference. Cheers!