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Tag Archives: Social Media

World, stop trying to make “Millennial” happen.

Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart, they’re different! They hate authority! They value free time! They just want to find themselves! They’re screwed! We’ve read it all. Any ounce of [...]

The 30-minute community manager

If you had to do a day’s worth of social media in 30 minutes, what would you do*? This is, in fact, not a ridiculous proposition. For many entrepreneurs-on-the-side, 30 minutes a day is a generous but essential amount of time to devote to social. Let’s presume you have access to some kind of publishing [...]

Everyone needs to be media trained

In case you haven’t heard, marketing is everyone’s job now. You. Your mom (sorry, had to). Your cousin. Your barber. Your boss. Me. Everyone. These days, whatever your job is, somebody’s watching. That’s not meant to be as scary as it may sound. What I mean is that that digital reflections of you, your company [...]

What counts as content creation?

Good question! Let’s start off with what doesn’t count as content creation. Here are seven common social behaviors that DO NOT COUNT as content creation: 1)   Reposts 2)   Retweets 3)   Honestly, adding one line that says “ya” or “kewl” or “great point!” or “what a visionary” and then linking to someone else’s article does not [...]