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Tag Archives: Social Media

Everyone needs to be media trained

In case you haven’t heard, marketing is everyone’s job now. You. Your mom (sorry, had to). Your cousin. Your barber. Your boss. Me. Everyone. These days, whatever your job is, somebody’s watching. That’s not meant to be as scary as it may sound. What I mean is that that digital reflections of you, your company [...]

What counts as content creation?

Good question! Let’s start off with what doesn’t count as content creation. Here are seven common social behaviors that DO NOT COUNT as content creation: 1)   Reposts 2)   Retweets 3)   Honestly, adding one line that says “ya” or “kewl” or “great point!” or “what a visionary” and then linking to someone else’s article does not [...]

Instagram #Hashtags In Your Rallydeck, On Your Content Hub

Rallyverse now offers Instagram hashtag searches as a content ingredient for your Rallydeck and your Content Hub. That means you can follow, display and share your brand’s favorite hashtags in all the places you create and share content: build social posts, highlight hashtags on your blog, even build a widget with hashtagged images. Here’s a [...]

5 Ways To Use All-Star Posts To Scale Your Content Marketing

If you manage content marketing across multiple channels, you know your All-Star posts. They’re the posts that stand out in your analytics, the ones that see the most clicks and earn the most Likes, Retweets and Shares, and you should be proud of them. High fives all around. But the best part of All-Star posts, [...]