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Tag Archives: Content Marketing

No one will read your white paper

Did you make a white paper? Or, should I say, did you pay an agency several (many?!) thousand dollars to concept, copywrite and produce a white paper on a very serious but also probably very niche topic on which you/your brand/your CEO is a “thought leader?” It’s okay. I get how you are feeling. Probably [...]

In the future, we will all communicate exclusively via crudely drawn pictograms

I have written in the past about the significance of images in today’s over-saturated media landscape. However, we content marketers must also ask ourselves—to what degree will the simplification and “picturization” (a real term?) of both content and human interaction continue? Let’s think about this. When was that last time someone under thirty left a voicemail?  You [...]

Making Your Content Marketing All-Star Team: From Our SlideShare

How can identifying your content marketing All-Stars help you to scale your content strategy to more channels, more successfully? We dig in on why your All-Stars matter, and recommend five ways you can make them work harder for you. From our SlideShare: Making Your Content Marketing All-Star Team from Rallyverse

Weekend Warriors: 3 Reasons You Should Schedule Content For Weekends

  1. Your audience is there. Really there. Not scrolling, zooming, clicking, texting, talking…in addition to “reading.” On the weekends, readers aren’t usually (as) inundated by work deadlines, familiar duties, cooking responsibilities, networking events, general stress and mayhem. This means the brilliance you post will more likely be consumed without distractions. You write pure content [...]