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Tag Archives: Content Marketing

What’s The Right Mix Of Content? The Golden Ratio, Part II

What’s the right mix of Owned, Curated, and Promotional content in a content marketing strategy? Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice? We looked at data for June 2014 to see how marketers [...]

Curation Report: Which Publishers And Content Types Matter Most? Our June 2014 Data

Marketers publish thousands of posts via Rallyverse every month, from hundreds of different sources, on scores of different topics. And while each marketer has their own unique strategy for creating, curating and sharing content, almost all of our clients include curated content from third-party publishers as a part of their content strategy. We were curious: [...]

Rallyverse Roundup: The World Cup Isn’t A Popularity Contest, Soccer Typeface

We’re still reeling from last night’s USA-Portugal match and gearing up to cheer on Mexico this afternoon. In the meantime, we’ve got the most popular teams and players on social media from the World Cup, brands newsjacking the USA game (with mixed results), world leaders cheering on their teams, and a fun soccer-themed typeface. Well [...]

From SlideShare, How The World Cup Explains Rallyverse

We get asked a lot about how our platform discovers and recommends content for marketers. And it’s one thing to tell you how Rallyverse works, and another thing to actually show you how it works, by way of the World Cup. In this presentation, we take a tour of the Rallydeck and show you how [...]