In today’s Roundup, we’re talking about, ahem, that one tweet that hopefully we’ll all forget soon enough, the what-not-to-do list for visual content marketing, details on YouTube’s push to make YouTube stars bigger stars, and the Mad Men-Game of Thrones mashup you probably assumed existed already.
Let’s all pretend this never happened, mmkay? Also, it would be really awesome if there was a way that you could hypnotize yourself to selectively forget seeing that Tweet. And yes, I know that posting on this topic is probably yielding the opposite effect. Sorry about that.
A solid list of reminders from Heidi Cohen to inform your visual marketing, including why you shouldn’t neglect to include your branding and (especially) why you shouldn’t forget to tell a story.
Google is writing checks to help their YouTube stars become actual stars. Though I would assume that being a YouTube star is a pretty good thing on its own.
Everyone would keep dying at weddings?
In today’s Roundup, we’re checking out a Hall Of Shame of social media marketing fails, yet another reminder that certain jokes aren’t ever going to be taken as jokes, an intro to Instagram for brands, and, finally, a way to consume selfies and nothing but selfies on Instagram.
Well this is awkward. We hate to get down on folks who are at least trying to engage and do something a bit different with their brands. Still, when you’re coming up with cringe-worthy/ tone-deaf/ hopelessly not self-aware things like these, well, people are going to notice.
The social media lesson? Jokes about terrorism aren’t actually funny. Like, ever. And certainly not in a conversation with an airline on a completely public forum that archives everything you say. Just, you know, in case you were considering making these kinds of jokes. Like this guy.
Is your brand on Instagram yet? If you haven’t gotten there yet, this is a very reasonable list of tips for getting started. And, when you do get there, #Rallybot will be waiting.
FINALLY: Selfeed website lets you follow all Instagram uploads tagged in real-time. It’s…actually kind of mesmerizing.
In today’s Roundup, we’re continuing to bemoan Facebook’s squeeze on brands, encouraging marketers to loosen up with their content marketing, cheering some big digital spending numbers, and checking out some ridiculously great photos taken with mobile phones.
Brands as publishers? Not so fast. Facebook thinks users prefer publishers as publishers. Which they may. But why decide this programmatically? Why not just let the clicks and engagement decide? You probably don’t do this unless you’re worried that some important usage stats aren’t heading in the right direction. If I may guess.
Why will some companies always struggle with content marketing? Because they’re holding on too tight and not willing to open up. We actually agree. A bias for action goes a long way.
Internet Ad spending beats broadcast TV for first time! Huzzah! Still lags total TV spend, though. That means, ahem, cable. There’s a lot of cable.
Yup, absolutely worthy your time: Help Smithsonian choose best mobile photos of the year.