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Rallyverse Roundup: Annoying People On Social Media, Facebook’s 180

By , on April 18, 2014 at 11:39 am

In today’s Roundup, we’re talking about the habits of highly annoying people on social media, more coverage and whinging on Facebook’s bait-and-switch, looking at how to make sure you can deliver a minimum viable social product, and allowing ourselves to indulge some more pre-World Cup hype. Enjoy the holiday weekend!

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As a Director of Marketing, I wear many hats on any given day. One of those involves managing social media. I am constantly amazed at some of the things I witness on a daily basis, and this week has been exceptional. I did not list one of my biggest…
Social Media
Apr 18, 11:22 AM

A semi-comprehensive guide to annoying business contacts on social media. If you’re saying the same thing to people again and again and again, you can be reasonably sure you’re probably annoying. Essentially, try not to talk without listening, mmmkay?

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Facebook, it has widely been reported, has dramatically limited brands’ ability to organically reach their hard-earned audiences. As of April, 2012, pages could reach 16 percent of their audience organically. Today that number has dropped to 1 to 2 percent. Brands, as a result, have already begun modifying their approach to the social platform mid-game. And in an ironic wrinkle, many of them are finding the algorithm tweaks could ultimately help in the long run. The post Wait, Facebooks newsfeed tweaks are good for brands? appeared first on Digiday .
Digiday
Apr 18, 11:22 AM

More hating on Facebook cutting organic reach; really, this won’t stop for a while, will it: “One agency social director who asked to remain anonymous characterized this stance as ‘a legit 180′ from Facebook’s previous mantra that engagement was king. His agency, he said, is adjusting accordingly. His clients aren’t taking the news well, but they ‘will be fine in four months when they see the impact of what paid can do if they use it right.’”

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I’ve always been a perfectionist, and it worked for me when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had to be fact checked twice. Sentences had to be carefully crafted, and words…
Social Media
Apr 18, 11:22 AM

Not everyone has the time and tools to execute the social media strategy of their dreams. Think of it as Minimum Viable Product for your social media.

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With the 2014 FIFA World Cup less than two months away, Brazilian designer Leandro Urban decided to have some fun with the logos of participating football teams by turning them into flat design icons. The teams given the minimalist treatment include Brazil, France, Portugal, England, The Netherlands and Mexico. Check out some of Urbans designs below and view the entire collection here . [via Creative Bloq , images via Leandro Urban ]
TAXI Daily News
Apr 18, 11:22 AM

Expect us to post more and more World Cup-themed stuff as June approaches. So. Consider yourself warned.

#Rallybot may live in #nyc but will be rooting for the #Flyers tonight.

By , on April 17, 2014 at 2:34 pm


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Rallyverse Roundup: These Brands Will Be Begging Your Forgiveness

By , on April 17, 2014 at 11:38 am

In today’s Roundup, we’re wondering if it makes sense for brands to spend so much time apologizing on social media, offering a counterpoint on the general panic about Facebook squeezing our organic reach, talking culture clashes between agencies and journalists, and giving you a sneak preview of a super cool transit hub concept in Queens.

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US Airways’s apology for its infamous porno tweet was not out of character: data shows it’s one of the most apologetic airlines on Twitter. Does it have a ‘sorry’ problem? The post Should brands apologize so much in social media? appeared first on Digiday .
Digiday
Apr 17, 11:00 AM

Should brands apologize in social media? While the data is pretty focused on airlines (whose social media presence we do not remotely envy and which we imagine consists predominantly of strangers saying terrible and angry things to you while demanding their money back), it does lead us to wonder what all the apologizing adds up to. Also worth noting: the answer might depend on precisely how much pr0n you’ve recently posted to Twitter.

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Facebook is getting criticized for driving advertisers to paid ads, but before marketers slam Facebook they should recall that Yahoo and Google were once free.
Marketing & Advertising
Apr 17, 11:00 AM

The It-Happened-Before-In-Search defense of Facebook killing organic reach: many moons ago, all search traffic was free, and all were free to game it as they chose. Then the gaming became more complicated and game-like, and the search engine owners needed to pay bills, and, well the rest is history.

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Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of [] The post Ad Agency Process Is Slower Than Molasses Clients Are Not Impressed appeared first on AdPulp .
AdPulp
Apr 17, 11:00 AM

Tough, tough love for the agency crowd, though, um, I didn’t realize that journalists were quite so scrappy as a class of people: “People who work in advertising want things to be as cushy as possible. Not just free M&Ms during brainstorms. Ad people create wealth for gigantic companies and some may feel entitled to a ride or two on the client’s yacht. Or the agency’s yacht, as the case may be.”  Yikes!

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This spectacular looking transit hub could form the future skyline of Queens, New York.
DVICE News
Apr 17, 11:00 AM

Good. The aliens will know where to land. Go Queens!

Rallyverse Roundup: Your Customers Don’t Just Visit Your Web Site

By , on April 16, 2014 at 11:56 am

In today’s Roundup, we’re talking about to think about a distributed social and content strategy (since you really can’t expect folks to find you only on your very own dotcom), how the marketing team needs to think about partnering with the sales organization, how PR shops are starting to dig into Big data resources at holding companies, and, finally, cowering in fear of spray-paint-wielding robots.

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Turns out consumers really only spend their time on about 15 different web sites. Your corporate site isn’t likely one of them. So how do you get consumers to engage with your content? “Create informational outposts that represent your brand in as many of those ‘magic 15′ as possible.”

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Put that coffee down. Coffee’s for closer’s only. If Blake (played by Alec Baldwin in the classic film Glengarry Glen Ross) were staring you straight in the eyes, would you put the cup down? Do you even know what it means to be a closer? The answer…
Entrepreneurship & Small Business
Apr 16, 11:39 AM

Coffee is for closers (and those who help closers). Remember, sales problems are everyone’s problems, and the more you help your partners, the more they’ll help you.

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When Weber Shandwick learned late last year that Interpublic Group of Cos.’ sibling Mediabrands had constructed a system that allowed other shops in the holding company to access its tools and data, the PR giant wanted in. Now Weber Shandwick can access data down to ZIP codes and geography, and is using Mediabrands’ data to identify and target audiences, as well as study how exposure to earned and social-content prompts behavior like buying habits. Like Interpublic, most holding companies began centralizing their disparate data resources last year so their agencies could access behavioral data for a small fee. This year, those systems are live, and PR agencies — arguably the most data-deprived of the bunch — are diving in. Continue reading at AdAge.com
Advertising Age – Agency News
Apr 16, 11:39 AM

PR goes Big Data with a little help from the holding companies’ trade desks? Sure.

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Katsu pilots the craft remotely, but every movement is translated through the machine’s need to keep itself aloft.
WIRED
Apr 16, 11:39 AM

This week in robot/ drone scenarios that you hadn’t even considered but will haunt your dream: “Open Source Graffiti Drones.” Don’t worry. This isn’t dystopian horror. It’s art. And politics. But not dystopian horror.