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Forget 2015, here’s what’s in for 2016 BECAUSE THE FUTURE IS NOW!!!!!!

By , on December 10, 2014 at 5:45 pm

The folks at Digiday published a list of What’s Out and What’s In for 2015 last week. If you haven’t given it a look, you should stop and do that right now:

Grab an ice bucket and load up the podcast machine — it’s the end of the year and we’re in a list-makin’ mood.

(It’s cool, we’ll wait.)

We liked this post. A lot. So much so that we were inspired to make a list of our own. We think it’s fair to say that Digiday took care of 2015 just fine, so we decided to take our own swing at 2016. Sure, you may be up to speed on what’s in and out for the start of 2015, but that barely leaves you any time at all to get ready for 2016!

With all due apologies and respect to the folks at Digiday, here’s our riff on their riff on what’s in and out for 2016.

In the market for content marketing software? Download Content Marketing Tools 2015: A Marketer’s Guide

By , on December 9, 2014 at 12:03 pm

Whether you’re interested in learning more about the capabilities that matter most in content marketing platforms, how the content marketing vendor landscape is evolving, or a recommended process for evaluating and selecting content marketing software, Content Marketing Tools 2015: A Marketer’s Guide has you covered:

The report has details on Rallyverse as well as a number of other vendors, and is a valuable resource for both industry vets and folks who are new to content marketing.

Head over to Digital Marketing Depot to check out the details.

Image via Third Door Media.

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Categories: Press, Research

How to rein in your social media

By , on December 5, 2014 at 12:35 pm

The impulse is natural. Sign up. Give your email. Select a prof pic. Draft a witty subhead. Add your location. Check yes for single.

We’ve all done this time and time again—it’s become ritualized to the point of abstraction.  All these platforms, networks, apps, systems that enable me to this or that—I’m getting tired of overlapping capabilities and little differentiation. So, maybe it’s time to cut back?

Sounds a little scary. We all have had those friends who “go off the book” for a certain period of time to focus on their studies, jobs…lives. Some inevitably return. Some stay obscure in the unknown that is the world, IRL.

Maybe leaving Facebook is too much of an ask. But there remains merit in the consolidation and thoughtful evaluation of your social spread. Think about those skeletal accounts you still get email reminders about. Delete those. Those platforms you signed up for because of a friend’s startup or a 15% off code? Delete those too. (You can always sign up again to get that code again).

Think about the networks you are most excited about checking. Keep those. Think about the networks that are increasingly requiring you to sign Terms and Conditions, which, upon further investigation are really more like contracts to Hand Us Your Personal Information. One example, I stopped using Facebook’s app and instead browse with mobile web. Facebook does not need to be reading my text messages.

For content marketers, this might mean making a few clever bets or at least focusing more on the right content on the right platform–not some content on every platform.

Deleting an account is a little step, but it might take a bunch of small steps until you really balance the risk/reward equation of having dozens of social media accounts. My social media prediction for 2015? Users paring down, big time. Unlike likes, less might be more.

How to newsjack (politely)

By , on December 4, 2014 at 11:02 am

Something happened.

Everybody’s posting about it. It’s going viral on Facebook. Even your grandma wrote a status update.

Do you get involved? More importantly, should you get involved?

There’s nothing wrong with newsjacking, so long as you are appropriately self-aware. And sensitive.

Ask yourself these questions before you go crazy with the reposting.

1. Is the news relevant to your industry or brand?

2. Is the news relevant to your audience (this should open up a lot more areas for you to comment on)?

3. Did you spend more than five minutes thinking about it?

4. Do you have more than one line to say—especially if it’s on a topic that probably warrants more than one line.

5. If it’s out of your area, are you making an amazing joke or just a joke? Think hard. Could your response go viral for the wrong reasons?

6. Where are you linking to? Gawker vs. BBC? Keep in line with the nature of the purveyor—but also check your sources. (There’s nothing funnier than a hoax that a brand takes seriously!)

7. Be sincere. ‘Nuff said. If it’s a joke, be sincere in your execution of that joke. Be in it for the laugh.