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Rallyverse Blog

World, stop trying to make “Millennial” happen.

By , on January 20, 2015 at 9:30 am

Okay, this one has been bothering me for a while. Recently, but honestly it seems like forever, there has been an influx of “Millennial”-related content being produced. They’re stupid, they’re smart, they’re different! They hate authority! They value free time! They just want to find themselves! They’re screwed! We’ve read it all.

millennials not a thing

Any ounce of critical reasoning will tell you that if you are trying to evaluate a “generation” of people that spans over 25 years… (early 1980s to 2000s), you’re not going to get very accurate insights. People younger than me (25) are very different than people exactly my age. Adults five years older than me are equally different. Technology has exploded and “Millennials” orbit different moments in that chronology—some spin much closer to giants like Twitter and Facebook, and others are more fluent with newer platforms like WhatsApp or Keek (I hear tweens use this a lot? It scares me).

The reality is…it’s a much more complex landscape than ever portrayed in the media. Tech development and trends move at such a rapid pace…one year makes an enormous difference. These evolutions are only starting to be documented. I’d argue that—when it comes to social media—this diverse landscape has pulled people closer to the behavioral habits of their immediate peers.

My friends and I marvel at apps we’ve never heard of / think are stupid / are jealous we don’t understand. Similarly, people slightly older than me (one reference point I always use is Year Of Facebook Adoption [YOFA]) exhibit what I find to be hilarious social media habits. You really can only write about these behavioral nuances and micro-trends if you are actually experiencing them firsthand. Luckily (or unluckily), we’re all aging and new, young writers are starting to make their natural courses into media. They bring an important, more accurate, more intimate perspective on social media—one that’s grounded in experience. But this is more than just a stupid label, it’s about user experience, design aesthetics, habit-forming behaviors and the future of technology.

If we want to design and think better about the future of social media, we need to more rigorously acknowledge and articulate the nuances of its primary audience.

What’s New In Rallyverse: Reports

By , on January 19, 2015 at 1:53 pm

This is sixth in series of posts on the new version of Rallyverse. If you’re not yet using the new version yet, just click the link at the top of your Rallydeck. If you have questions, just get in touch. Up today are the new Rallyverse Reports.

Tracking your content’s performance is essential to any social media strategy. With our new Reports, we’re offering a new set of insights to help content marketers determine what’s working and what isn’t — and to tweak their strategy accordingly.

New Rallyverse Reports

New Layout and Design

The new Reports features an entirely new layout, with filters for networks and date ranges along the top, a new set of charts and new post-level details. We tried to tease out the data that’s most actionable to marketers and to lay it out in a way that was easily consumed.

New Rallyverse Reports

What’s Your Best Day And Time?

When is your audience most engaged on social media? To answer that question, you can’t just count engagements in each day or time slot, you need to know the rate of engagement so you can be sure that you’re not neglecting a day and time where posts outperform your average. We’ve got that.

New Rallyverse Reports

Detailed Post-Level Data

We’ve tightened up the post-level data view so that you can see more posts on the page at once, and sort by all the available columns with a click. You can also navigate directly to the post via the social network icons. Oh, and we’re now reporting reach from Facebook and LinkedIn so you can see (and sort by) audience size for each post.

New Rallyverse Reports

 

Our complete set of posts on the new Rallyverse includes:

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Settings

What’s New In Rallyverse: Settings

By , on January 16, 2015 at 12:26 pm

This is fifth in series of posts on the new version of Rallyverse. If you’re not yet using the new version yet, just click the link at the top of your Rallydeck. If you have questions, just get in touch. Up today are the new Rallyverse Settings.

While you may not visit Settings every day, they’re essential to making to sure that you have the right content and publishing options to execute your content marketing strategy with Rallyverse. With this update, we’ve reorganized the Settings to accommodate the current status of the platform and introduced some steps to give users more control over changes to Settings.

New Rallyverse Settings

A (Slightly) Different Taxonomy

Rallyverse has grown. To be honest, our old Settings pages were struggling to keep up. So we’ve reorganized around a clearer taxonomy, one that carves out separate spaces for connecting to social network, setting up post tracking and managing your content inputs. We’ve also added some choices (keep an eye on these — lots more coming soon here) for how content is ranked and how we deliver your notifications.

New Rallyverse Settings Taxonomy

Don’t Forget To Save Your Changes

We used to automatically save any changes you made to your Settings, but that could be a little confusing at times. So we decided to go old school and add an actual “Save Profile” button. Don’t worry, we’ll remind you when you make any change that you need to save.

New Rallyverse Settings

More Control

We’ve added more controls around how content is ranked and filtered under “Ranking” as well as new tools for managing your notifications and deeper controls for Admin users. Stay tuned for updates as these sections get filled out.

Our complete set of posts on the new Rallyverse includes:

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What’s New In Rallyverse: Creator

By , on January 15, 2015 at 5:11 pm

This is fourth in series of posts on the new version of Rallyverse. If you’re not yet using the new version yet, just click the link at the top of your Rallydeck. If you have questions, just get in touch. Up today is the new Rallyverse Creator.

New Rallyverse Creator

A big part of any content strategy is creating your own content, be it for social media or for your blog or landing pages. With the new Creator in Rallyverse, we’re giving you richer tools to create posts on all the topics that make sense for you. When you click the green Creator icon, we present you with a blank palette — but you can easily build from there.

Search Our Index

Rallyverse Creator Search

If you know what you want to talk about, but don’t have anything handy to share, you can search for content in our real-time index. Our index contains all the sources we’re examining to recommend content. The results are sorted in reverse chronological order so you get the most recent results at the top of your list.

Bring Your Own URL

Creator Add URL

If you have an article, video or image you’d like to share, you can drop the URL directly into the composer window and Rallyverse will fetch the all the relevant metadata (title, description, image) and help you to build a post.

Trending Topics, Twitter Hashtags, Your All-Stars

Still at a loss for what to post? You can sort content by trending topics, what’s trending on Twitter, your top keywords or even re-post your most popular content from the past seven days with quick access to your All-Star posts.

Our complete set of posts on the new Rallyverse includes:

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Categories: Features