We’re having quite a busy spring here at Rallyverse. You may have seen that we’ve just added local content and real-time keyword customization, and now we’re giving you the opportunity to enter your brand’s Pinterest page, Instagram account, Tumblr, YouTube channel, or corporate blog into the Rallydeck as primary content sources.
This is cool for a couple of reasons. If you’re a brand that has different teams working on content development and community management, Rallyverse makes the process of connecting your content seamless — so as soon as that photo of a puppy wearing sunglasses and a hat with your company’s logo posts on Instagram, it’s formatted and available for your community manager to share on Twitter, Facebook or LinkedIn using Rallyverse.
Our algorithms treat your owned content differently than third-party content, specifically when it comes to time. While we’ll never suggest third-party content that’s more than 24 hours old, when it comes to your content, we’ll go much deeper into your archives. So if your business has built up a lot of content on channels like Instagram and Tumblr in the past, this update enables you to quickly identify when that existing content is most relevant again, allowing you to get more mileage out of that ‘Iron Man’-themed infographic that posted on Tumblr in 2010.
More to come!