We’ve been adding a number of new features to Rallyverse lately, and one update we wanted to highlight was the new local content option for the Rallydeck.
Forbes recently said that “national brands with multiple locations or franchises going increasingly local” will be one of the major trends to watch for local marketing in 2013. For businesses with a national and local presence, we know that a good social strategy will make sure to account for what’s relevant in the local community. Whether it’s a high school football championship or local news anchor goof, local news can be just as important your followers as big national trends.
By adding their location information in Content Settings, Rallyverse clients can easily add local news sources to their Rallydeck. For clients using Rallynet, local content helps your branch locations, local dealers, or agents in the field to add locally relevant content to the branded content shared by your central marketing team. The result? An opportunity to show their followers they are not only topic experts, but full engaged in what’s important to their community.
We’ve got thousands of United States locations covered by the launch of this feature, each with local news, sports, and community information. Check it out in your Content Settings or speak to your Rallyverse representative for more details.
We’ll highlight some of the other updates in upcoming posts.