About: Gabe Bevilacqua
Recent Posts by Gabe Bevilacqua
In the Rallyverse July newsletter, we’ve got all the details on our recent case study with Microsoft on LinkedIn, details on our new What’s On Deck emails, and data from our Owned versus Curated Content report. To sign up for our Newsletter, head here.
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When Microsoft wanted to reach business decision makers on LinkedIn in five markets in Europe, they turned to Rallyverse. We were able to deliver a solution that used a unique connection to LinkedIn Trending Topic data to map content recommendations to the topics that were most relevant to Microsoft’s target audiences in each of the [...]
What’s the right mix of Owned, Curated, and Promotional content in a content marketing strategy? Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice? We looked at data for June 2014 to see how marketers [...]