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About: Gabe Bevilacqua

Recent Posts by Gabe Bevilacqua

Case Study: Microsoft Succeeds On LinkedIn With Rallyverse

When Microsoft wanted to reach business decision makers on LinkedIn in five markets in Europe, they turned to Rallyverse. We were able to deliver a solution that used a unique connection to LinkedIn Trending Topic data to map content recommendations to the topics that were most relevant to Microsoft’s target audiences in each of the [...]

What’s The Right Mix Of Content? The Golden Ratio, Part II

What’s the right mix of Owned, Curated, and Promotional content in a content marketing strategy? Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice? We looked at data for June 2014 to see how marketers [...]

#tbt early early prototype of #rallyverse

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CRISIS: we’re on #day2 of #coffee pot malfunction at #rallyverse global HQ. #nespresso machine it is.

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