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How do you build a healthy content calendar? By mixing evergreen, curated, and promotional content.

By , on August 19, 2014 at 4:55 pm


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Social Media Reruns Are Ratings Gold, From Our SlideShare

By , on August 18, 2014 at 2:17 pm

Does posting the same URL more than once bore your audience on social media and lead to a decline in clicks and engagement? Or can you continue to share your owned content again and again — provided you’re smart about how and when you re-share that content?

We looked at the data and summarized our results in this recent addition to our SlideShare:

This is roughly what counts as a product spec around here.

By , on August 18, 2014 at 12:24 pm


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Upcoming Webinar With Scripted // Original & Curated Content: How To Scale Your Content Marketing Strategy

By , on August 14, 2014 at 1:13 pm

Due to the rise in content marketing, many are depending on content efforts — like a regularly publishing to company blogs, creating eBooks and more — to drive leads and traffic. But without a team of in-house writers, how can marketers consistently scale their strategies? On September 4, I’ll be teaming up with Ryan Buckley of Scripted.com to discuss how marketers can scale their content strategies through original and curated content.

Specifically, we’ll talk about:

• Why scaling your strategy is important in content marketing
• How to scale your strategy with original content
• How to use curated content to build your brand and community
• How to optimize your distribution and traffic acquisition from your content assets

We’d love to have you join us. You can register for the event here.