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Happy Veteran’s Day – For your service we THANK YOU!

By , on November 11, 2015 at 11:14 am

 It is Veteran’s Day.  For all the veterans out there, we thank you for your service and salute you.  

Veteran’s Day was originally named Armistice Day, the official end of World War I on November 11, 1918, the holiday saluting US soldiers was established by President Woodrow Wilson in 1919.

“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations.”

President Woodrow Wilson, November 11, 1919

Congress made it a legal holiday in 1938, amending the day to be renamed “Veterans Day” to include US veterans of all wars.  Now that is an action we can thank Congress for.  

So to celebrate we found some cool Veteran’s Day stories around the interwebs – check them out.  


17 Inspiring Quotes About Military Leadership for Veterans Day.  Great list but is it missing one of my favorite quotes from Teddy Roosevelt – not only President of the United States but also Secretary of the Navy, US Army Colonel and Medal of Honor.  The full quote is below.


It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.  Teddy Roosevelt

And Veteran’s Day isn’t Veteran’s Day without a Google Doodle.  I really like the historic veteran’s day doodles.  Check them out.


We should not only thank our vets but we should learn from them.  This article does a great job of laying out one of the many great characteristics of our nations veterans.  Their Sense of Purpose. 



And why not close this blog post off with who is hiring our veterans.  They are great talent and could be put to great use in today’s corporations.  Check out who is leading the way today in hiring vets.  


It’s Friday. Go check out the new LES bar Stay Classy or at least read this hilarious …

By , on November 6, 2015 at 5:17 pm

via Instagram


Categories: Uncategorized

Putting the Content Calendar to Work

By , on October 30, 2015 at 6:28 am

We like to put the Rallyverse Platform to work here.  And we really put the content calendar through its paces with scheduling a record high 141 posts.  


That is double our last effort.  


We think 73 is our all-time high score for filling our content calendar #rallyverse #contentmarketing #smm

A photo posted by Rallyverse (@rallyverse) on

Nothing like putting the platform through its paces!




Got Writers Block? 5 Tips to get Writing again

By , on October 28, 2015 at 7:07 am

Got Writers Block? 5 Tips to get Writing again.  Writers Block happens to all of us. You sit down to write a new blog post, newsletter, social media post and you stare blankly at the computer screen. Or worse yet you avoid doing your post because you don’t think you can break through the writers block.

It happens to all of us content marketers but we have 5 tips on how to get the content ideas and your writing flowing.

1)  Start with a Picture or Image

Sometimes your blog post is a simple idea.  Put that idea down as a meme or a picture.

Pretty soon that picture becomes a social media post.  Add 200 words and it is a blog post.  Take the blog post and break it into slides and it is a slideshare.

Take that slideshare and every slide is an image and the process starts all over again.

2) Change your environment

It can be as simple as moving from your desk to a conference room.  Or going to the couch in the common area.  Or going to the cafeteria or a local coffee shop.  Or just go sit outside.  In this mobile world you can go anywhere and you can write that blog post wherever inspiration finds you.

3) Use Data as Inspiration

Our content ideas tend to have some data associated with it.  Grasp that data or find the data in the idea.  Tackle the story from the data angle and make data your lede.  For example if your post is about data on what marketers share vs what followers engage with, then make the data the lede.

4) Ask or Listen to others

It can be as simple to ask or run your content ideas by your team mates, your influentials followers or just strangers.  People have opinions and if you ask they will tell you.

You can also just use Rallyverse for inspiration.  We give you trending content articles right in your deck based upon what you brand likes to talk about.  But we do way more.  On the left navigation pane we provide Trending Topics for your brand and business.  Just click on one of those topics and you will see related stories.

Or you can just search in Rallyverse with your idea and Rallyverse will come back with related terms and content that will provide you with the inspiration you need to get your writing back on track.

It happens to the best of content marketers: you sit down to write a new blog post or newsletter and stare blankly at the computer screen, waiting for a content idea to come to mind. But the ideas just don’t want to cooperate. You’re suffering from content block.

5) Outline, Bullet, Listicle

My favorite trick is to take my content idea and turn it into a very rough outline.  I just bullet out the main body of the idea.  I now just fill in the meat under each of the bullets and I have a perfect listicle.  I like my listicles to be odd numbers and the data proves out that odd numbered listicles get much more engagement.

Next I just add an SEO focused opening paragraph and an ending paragraph calling for a call to action and I am done and done.


Now you are armed with 5 Tips to break any writers block.  Go out and write a ton of content for your brand and business.  Of course this all goes so much faster if you are using Rallyverse.  Check out the plans and pricing page and get your own Rallyverse today.


Is there anybody out there…. #facebookbroken

By , on September 24, 2015 at 12:39 pm

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Categories: Uncategorized