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Rallyverse November Newsletter: Everyone’s A Content Marketer, Beta InvitationsDid

By , on November 26, 2014 at 8:04 am

Did you miss the Rallyverse November newsletter? We have details on why content marketing is everyone’s job now, invitations to our beta, and a Thanksgiving message from the team here.

To sign up for the Newsletter, click here.

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Categories: Newsletter

So yeah, more #pingpong crafting at #rallyverse HQ.

By , on November 24, 2014 at 5:57 pm


via Instagram http://ift.tt/1zmz2Cx http://ift.tt/1zmz2Cx

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Categories: Uncategorized

You’re Invited: Open Beta For The Next Version Of Rallyverse

By , on November 24, 2014 at 1:42 pm

You are cordially invited to beta test the next version of Rallyverse.

Rallyverse vNext Beta

After a successful alpha test of the new version of our platform, we are offering current customers and users the opportunity to test the beta version of the new Rallyverse.

What’s new? Lots more than we can adequately include here, but we’ve given the entire interface an overhaul, updated navigation to focus on specific tasks (like content calendars, social selling and content hubs), improved the editing and scheduling workflow, and added a ton of new tools to discover and create content.

If you’re a current client and are interested in access to the beta, please contact us at info@rallyverse.com. We’ll be happy to get you set up with a quick training session and a login to the new platform.

Categories: Features

What counts as content creation?

By , on November 20, 2014 at 5:29 pm

What counts as content creation?

Good question!

Let’s start off with what doesn’t count as content creation. Here are seven common social behaviors that DO NOT COUNT as content creation:

1)   Reposts

2)   Retweets

3)   Honestly, adding one line that says “ya” or “kewl” or “great point!” or “what a visionary” and then linking to someone else’s article does not count.

4)   Liking something on Facebook does not count.

5)   Copyediting an existing piece of work? Nope.

6)   Photoshopping your brand’s logo on something else does not count.

7)   -_-  –> doesn’t count. Okay maybe emoticons count. I’m torn on that one.

Content creation. Say it with me. Easy. Creating content? Less easy.

Content creation is all about contributing your own personal ideas, touches, drawings, words, graphics…to something that already exists, or—even better—something totally fresh. Write something that you actually think, draw something that’s never been drawn before. In a perfect, ironic world, originality would be tablestakes for content creation. Try to not use a ton of marketing/business buzzwords like tablestakes. Try to, you know, find your own voice.

Forget 140 characters, the world is your oyster. So much content that people create now is dictated by the rules of the channel. As practical as that is, it’s also reductive. People spend a lot of time thinking about what they can’t do, versus what they can. I would encourage you to think about what you want to say before how you choose to say it.

There are many perks to embarking on this journey. You get ownership over a point of view, your brand looks smart, you look smart…all of these contribute to an increase in sales and a fatty promotion or something.

That being said, feel free to repost this with your created content: “what a visionary!”).