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What counts as content creation?

By , on November 20, 2014 at 5:29 pm

What counts as content creation?

Good question!

Let’s start off with what doesn’t count as content creation. Here are seven common social behaviors that DO NOT COUNT as content creation:

1)   Reposts

2)   Retweets

3)   Honestly, adding one line that says “ya” or “kewl” or “great point!” or “what a visionary” and then linking to someone else’s article does not count.

4)   Liking something on Facebook does not count.

5)   Copyediting an existing piece of work? Nope.

6)   Photoshopping your brand’s logo on something else does not count.

7)   -_-  –> doesn’t count. Okay maybe emoticons count. I’m torn on that one.

Content creation. Say it with me. Easy. Creating content? Less easy.

Content creation is all about contributing your own personal ideas, touches, drawings, words, graphics…to something that already exists, or—even better—something totally fresh. Write something that you actually think, draw something that’s never been drawn before. In a perfect, ironic world, originality would be tablestakes for content creation. Try to not use a ton of marketing/business buzzwords like tablestakes. Try to, you know, find your own voice.

Forget 140 characters, the world is your oyster. So much content that people create now is dictated by the rules of the channel. As practical as that is, it’s also reductive. People spend a lot of time thinking about what they can’t do, versus what they can. I would encourage you to think about what you want to say before how you choose to say it.

There are many perks to embarking on this journey. You get ownership over a point of view, your brand looks smart, you look smart…all of these contribute to an increase in sales and a fatty promotion or something.

That being said, feel free to repost this with your created content: “what a visionary!”).

Really can’t say enough about how passionate the @rallyverse team is about performing surgery on their #MacBooks; we do this a lot more than we should.

By , on November 20, 2014 at 10:40 am


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Pouring some out for the Facebook Privacy Dinosaur

By , on November 18, 2014 at 11:37 am

Facebook last week published a new explanation of its privacy policies designed to make it easier for Facebook users to understand how their personal information is shared with other Facebook users.

For consumers accustomed to quickly clicking past lengthy and often incomprehensible online privacy policies, Facebook’s new approach (simple language and explanations, friendly design) is welcomed, and will likely be a model for other sites and services to emulate.  “You’re in charge,” it assures us, and it had the charming animations to back it up.

At the same time, with this positive step comes some sad news: Facebook’s blue privacy dinosaur appears to be on the way out.

Blue Privacy Dinosaur

(Quick refresher on the Blue Privacy Dinosaur if you’re unfamiliar with his work.)

I clicked through the new privacy site, and couldn’t find that charming little blue sauropod anywhere! Sure, he’s still hiding up there in the settings menu, but to be passed over for such a high-visibility project surely doesn’t bode well for the Blue Privacy Dinosaur’s career trajectory; perhaps this is a signal of an upcoming reorg?

Also worth noting, as you review Facebook’s new privacy site, is the part where they offer no animations regarding data they’re collecting on you and how that data is being put to use, specifically around advertising and commerce. Those bits are still described in a lawyer-friendly section of the site called “Data Policy.” Rest assured that in exchange for using Facebook’s amazing free service, any and all actions you take on the site are available for packaging to marketers excited to share details of their unbeatable holiday deals with you and your friends.

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New on SlideShare: Meet Rallyverse

By , on November 17, 2014 at 12:16 pm

Meet Rallyverse.

If content marketing is everyone’s job, you need a platform that can help you tailor content for all the places your brand needs to live.

We’ve got a new overview presentation on SlideShare that discusses our approach, our platform and our clients:

Categories: SlideShare