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Your notifications panel is the next News Feed

By , on April 24, 2015 at 4:37 pm

Whether it’s your email inbox, your Twitter home timeline or your Facebook News Feed, most of us are used to lots of different people, companies and services aggressively trying to capture a tiny slice of our attention as we scan for the information and messages we care about most.

Of course, the rituals and rules of attention chasing in those various locations are well established and policed, whether by the spam filters at Google or the latest News Feed update at Facebook (you’re on your own with Twitter).

But there’s another place on your minute-to-minute digital checklist that, to date, is relatively undercolonized: your mobile notifications screen. And some recent news suggests that it may not be undercolonized for much longer.

Why do notifications matter? Because they aggregate the attention demands of the other apps:

That pull-down panel aggregates activity from everything on your phone, and Google and Apple have made notifications actionable and given them payloads. One can already look at an iPhone or Android phone’s notification screen and ask – ‘where’s the algorithm filtering this?’ And in a sense, the notification panel fills the ‘cross platform compatibility’ role that some people would like to see in messaging – all the notifications for all my messaging apps show up there. More and more, one’s primary interaction with any app, social messaging or otherwise, is a little pop-up with a button or two.

In other words, that notifications panel is relatively unexploited, and mostly controlled by the folks operating your OS (Apple, Google for the most part). Getting to users in this environment is valuable. It’s essentially a meta-layer that sits atop all the other places that apps attempt to get your attention.

With that in mind, we shouldn’t be shocked to discover that the Apple Watch is especially aggressive with notifications. Or that Facebook is allowing other apps and services to push notifications through its extremely popular (600 million MAUs) Messenger app. Or that Chrome is going to have its own notification layer.

Everyone is coming for your notifications. Consider yourself warned.

Rallyverse kicks: Asics Gel Lyte 3 Bandana pack

By , on April 24, 2015 at 1:19 pm


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Categories: Uncategorized

Our Top 5 social posts: Star Wars, emoji, Star Wars emoji, and pretty much, yeah, everyone loves Star Wars

By , on April 23, 2015 at 4:49 pm

What was popular over the past week on the Rallyverse social media channels? While our bread-and-butter might be talking about content marketing, social media and advertising, we can’t be too surprised to see some of our less topical posts earn attention.

Especially when it’s the week that a new Star Wars trailer debuts.

We’re only tracking the top five social posts this week, but, well, when posts about Star Wars make up three of our top five posts. Turns out that, um, we guess a lot of people like Star Wars? Oh, and emoji are involved in two out of five.

On to the list:

1. “It’s about time, world: Twitter Unveils Star Wars Emojis, and All Is Right With the Galaxy”

Why it worked: on the heels of the release of the Star Wars trailer, we posted this last Thursday night and it really took off, especially on Twitter. And, really, it’s all there: a social media hook, new emoji, and Star Wars. This was a trifecta of internet perfect.   

2. “The Hubble telescope just turned 25 and holy wow these images are awesome.”

Why it worked: not quite Star Wars, but it isn’t too tough to sell space pr0n, especially on the Hubble telescope’s birthday. This got great play on Facebook for us.

3. “The United States uses the eggplant emoji more than any other nation.”

Why it worked: eggplant emoji. Giggle giggle.  

4. “Happy Friday: Star Wars trailer recreated with LEGOs”

Why it worked: More Star Wars, this time multiplied by Lego. Also, it was a Friday afternoon and I would assume most people were pretty Work Twittered out.  

Sure, you can watch it again: “New Star Wars trailer is out, all your favorites are back”

Why it worked: just a link to a trailer. Seriously, the internet can’t get enough.

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Categories: Top 5

Facebook updates the News Feed again; Publishers probably won’t be psyched

By , on April 21, 2015 at 5:11 pm

Facebook announced today that they’re changing the News Feed algorithm (yet) again, and it sounds like publishers will be less than excited about the results, while Page owners will just shrug their shoulders.

According to a blog post from Facebook, there are three big changes coming through:

1. Two or more in a row is now fine.

Facebook is relaxing the rule that prevented users from seeing posts from the same person twice in a row in  their News Feed. This is apparently to benefit users who “don’t have a lot of content to see” (bless their hearts!). This is much more interesting to end users than Pages or Publishers.

2. Friends >>>>>>Publishers and Pages

The second (and probably most consequential) change is that content from friends will be prioritized over content from Pages and Publishers.  This is potentially a very big deal, especially to Publishers who’ve grown accustomed to a healthy stream of traffic from Facebook. (Brand Pages are nodding knowingly at this news.)

3. Fewer “Someone you sort of know liked this post” stories

Facebook is going to show users fewer stories about the friends liking or comments on other posts. This is tough news for Pages and Publishers that enjoyed secondary traffic bounces from posts that earned lots of comments. Consider it a tough day for earned media.

The question you want answered is probably pretty straightforward: how will this impact the traffic you see both on your page and coming from Facebook?

The answer from Facebook was polite but firm:

The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline.

Read the whole post by clicking through below.

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Categories: Industry News

Twitter opens up direct messaging; what you need to know

By , on April 20, 2015 at 2:38 pm

Big announcement from Twitter today: the rules governing direct messages have been opened up to make it easier for you to communicate with other Twitter users via DM, even if you aren’t both following each other.  

You can now opt in to receive DMs from any other user (a big, big change), the ability to reply to any DM that you receive and even check another user’s profile to see if they’ve chosen to opt into DMs.

While the obvious read here is that this is a big move in the direction of messaging (for both consumers and businesses who do lots of customer support via Twitter), there are obvious opportunities here for marketers. It will be interesting to see how many users actually choose to opt into messages from anyone, and how aggressive marketers are in targeting those users. 

(Don’t worry, though, you’ll be able to block anyone you think is spamming you.) 

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Categories: Industry News