In today’s Roundup, we’re talking about to think about a distributed social and content strategy (since you really can’t expect folks to find you only on your very own dotcom), how the marketing team needs to think about partnering with the sales organization, how PR shops are starting to dig into Big data resources at holding companies, and, finally, cowering in fear of spray-paint-wielding robots.
Turns out consumers really only spend their time on about 15 different web sites. Your corporate site isn’t likely one of them. So how do you get consumers to engage with your content? “Create informational outposts that represent your brand in as many of those ‘magic 15′ as possible.”
Coffee is for closers (and those who help closers). Remember, sales problems are everyone’s problems, and the more you help your partners, the more they’ll help you.
PR goes Big Data with a little help from the holding companies’ trade desks? Sure.
This week in robot/ drone scenarios that you hadn’t even considered but will haunt your dream: “Open Source Graffiti Drones.” Don’t worry. This isn’t dystopian horror. It’s art. And politics. But not dystopian horror.