When Microsoft wanted to reach business decision makers on LinkedIn in five markets in Europe, they turned to Rallyverse. We were able to deliver a solution that used a unique connection to LinkedIn Trending Topic data to map content recommendations to the topics that were most relevant to Microsoft’s target audiences in each of the five markets.
By scoring and filtering content based on LinkedIn trend data, the solution not only delivered strong organic performance (40 percent higher than Microsoft’s high-performance benchmark) but also built a foundation for a successful paid media program:
”Working with Rallyverse provided us with a stronger understanding of what mattered most to business decision makers on LinkedIn.
Their solution allowed us to scale our presence on LinkedIn across multiple markets with content that was tuned to what was relevant in each country – and gave us a solid foundation for a successful social media campaign, with organic, paid and earned working hand in hand”
— Aina Bolstad, Senior Marketing Communications Manager, Microsoft