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🔥 Emoji URLs make us 😃 and keep it 💯 but hey no 🍆 it’s a 👨‍👩‍👧‍👦 blog

By , on May 22, 2015 at 11:30 am

Oh, if only we could pretend we weren’t super duper excited about being able to use emojis in both WordPress blog titles and URLs:

It’s all bringing us one step closer to our dream of a world where we all communicate exclusively in crudely drawn pictograms.

Oh and ASCII art works too.  ┏(-_-)┛┗(-_- )┓┗(-_-)┛┏(-_-)┓


Categories: Found on the Internet

New in Rallyverse: all your tags are belong to us

By , on May 22, 2015 at 10:01 am

Rallyverse now automatically adds tags to all of your content suggestions. 

While we’ve supported tags for a while, they’ve required that you (a) set up those tags in Settings and (b) manually add the tags to posts before you share or publish them. 

Not anymore.

We now take any tags you’ve entered in Settings plus all the keywords you’re using to search for content and add them to your posts when we see a match. You can always remove the tags or add more of your own, but we’re at least giving you a bit a of head start.

Why use tags? We’re glad you asked!

1. Tags let you implement a content strategy

With tags, you can outline the themes and topics that you’re planning to address with your content strategy. What are the topics you care about? What are the themes you want to explore? By tagging your content and posts, you can plan and measure how often you’re posting on each topic, and make sure you’re sticking to your strategy. 

Our content calendar can help a ton on this front by enabling you to filter upcoming posts by tag so you can identify where you may have gaps in your plan. 

2. Tags give you a visual shorthand for your content recommendations

The tags provide an easy way for your eyes to scan your recommendations and quickly answer the “Hey what’s this one about” question. Our goal to help marketers to get more done, and the more information that we can present to you to enable you to make smart decisions, the better. 

3. Tags make it clear what’s working and what isn’t

With the tagging details that Rallyverse displays in Reports, you get a clear feedback loop on the topics that work best (and worst) for you, including a handy list of top performers and weak performers. You can use that information to adjust and optimize your posting strategy. 

As always, the answer (at least for us) is “more space, more Star Wars.”

6 things the Internet could do without, 1 which isn’t so bad

By , on May 21, 2015 at 8:23 am

The internet is awesome. We love it. We can’t imagine a world without it.

But that doesn’t mean it’s perfect. And this infographic from the folks at StudyWeb summarizes seven of the most annoying/ horrible/ troublemaking hazards of using the internet.

If we have any quibble with the list, including cookies doesn’t feel quite fair, and certainly isn’t annoying on the scale of spam or pop-up ads.

Otherwise, it’s a bunch of fun:

Rallyverse May Newsletter: enter your Twitter handle, we’ll predict your interests. It’s #science.

By , on May 20, 2015 at 10:44 am

Did you miss the Rallyverse May newsletter?

In it, we show you how you can get a sneak preview of our content recommendation technology with just your Twitter handle and a few seconds of your time, talking about how we can help you make the most of your owned content assets and sharing details on a few recent feature enhancements.

As always, you can subscribe to our newsletter here.  


Categories: Newsletter

Pinterest, WhatsApp remind us that something has to pay for all these amazing services we consume

By , on May 19, 2015 at 4:01 pm

Looks like it’s upfront season for new social ad products.

Pinterest announced a new portfolio of ad products that are set to debut this summer that cover advertising scenarios across the marketing funnel:

What’s on Pinterest’s list? Quite a bit, including new “less obtrusive” video ads called Cinematic Pins, promoted pin targeting based on user intent (with some black-box-y tech behind that claim), cost-per-engagement pricing, app-install pins, and even rumblings of a self-serve advertising interface.

It’s quite a list, and it contains some very clear nods to where the money is flowing fastest for the large social networks: from app vendors and on mobile/ video scenarios.

Pinterest isn’t the only company with ad news. Facebook’s CFO told a set of conference attendees yesterday that ads might be coming to WhatsApp as well, in the form of sponsored messages:

“We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” Facebook Chief Financial Officer David Wehner explained on Monday at a tech conference in Boston. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer term.”

For $21.8 billion, one would hope that there would be some good business potential there.

What do all of these announcements have in common? They’re all familiar tactics in new packaging. Whether it’s new spins on video ads or promoted content, or something as simple as a dumbed-down marketing email in a messaging app, the general form is recognizable, even if the delivery scenario feels new and/ or unique.

And, of course, none of us should even feign surprise that each of these platforms are pursuing monetization plans; something needs to pay for all these amazing web services we all consume.