In today’s Roundup, we’ve got tips for dealing with a world with no more Facebook organic reach, a reminder that YouTube isn’t actually that old, publishers talking about how they measure native ads, and a happy birthday message for the Game Boy.
How do you deal with your dwindling Facebook reach? Step 1: get out of the Likes business. Seriously. Don’t buy another Like, ever. You might even want folks to stop Liking you altogether, especially if they’re of the out-of-market/ low-quality sort.
9 Years Later, this is YouTube’s First Video. A guy talking about an elephant. Feels about right. Also, YouTube has only existed for 9 years?
Digiday surveys publishes on how they measure native ads. As you might expect, there is much discussion of how clicks and impressions aren’t enough, and about how engagement is what really matters.
Happy 25th birthday, Game Boy! Let’s all go find Tetris emulators in your honor!
If you’re managing content marketing, you’re always on the lookout for relevant topics to discuss with your community. The challenge is, of course, that the topics that matter most to you and your community are always evolving and it can be difficult to keep up.
Rallyverse can help.
We now show Suggested Keywords in Settings to help you discover new keywords and topics to add to Rallyverse. Our loyal gang of social media robots scours your recent social media activity to identify the keywords that are most relevant to you — and that you aren’t already using in Rallyverse.
In the example above, for my soccer handle (@FCCamena), Rallyverse saw that I was sharing pictures of ridiculous soccer jerseys and discussing the recent firing of the Manchester United manager. So what did it suggest? Manchester United, David Moyes, soccer jersey, and soccer shirt.
You can check out your own suggested keywords right now by going to Settings/ Content/ Keywords in Rallyverse.