If you’re managing content marketing, you’re always on the lookout for relevant topics to discuss with your community. The challenge is, of course, that the topics that matter most to you and your community are always evolving and it can be difficult to keep up.
Rallyverse can help.
We now show Suggested Keywords in Settings to help you discover new keywords and topics to add to Rallyverse. Our loyal gang of social media robots scours your recent social media activity to identify the keywords that are most relevant to you — and that you aren’t already using in Rallyverse.
In the example above, for my soccer handle (@FCCamena), Rallyverse saw that I was sharing pictures of ridiculous soccer jerseys and discussing the recent firing of the Manchester United manager. So what did it suggest? Manchester United, David Moyes, soccer jersey, and soccer shirt.
You can check out your own suggested keywords right now by going to Settings/ Content/ Keywords in Rallyverse.
We are essentially speechless. Click or tap to pause. And then start again. And bask in its glory.
Excellent work, Avery Monsen. All the pluses for you.
“In the future, we will all communicate exclusively in crudely drawn pictograms.”
In today’s Roundup, we’re hearing about the evolution of advertorial into native advertising, coming to terms with the scale of content marketing, sharing some tools to make your Instagram life easier, and marveling (and quivering) at the prospect of the dronie.
Long read from the UK on the state of content marketing and journalism, and how the world has evolved: “10 years ago, working in advertorial, you wouldn’t have had a conversation with the editorial side.”
In a world flooded with content, it’s wise to acknowledge that going deep on original content creation isn’t the answer to every single scenario and challenge: “Content marketing doesn’t have to mean creating new content.”
I mean, we could all use a little bit of help beyond just the native app on our phones and tablets.
Selfies are soooooo 2013; you really need to start taking dronies.
In today’s Roundup, we’re guessing where you’re reading something based on the site and/ or device you’re using, listing a great set of Twitter tips (that are better than average), rolling our eyes a bit as marketers talk about how to best market their particular strain of marketing, and finally are amazed by the things folks can do with LEGOs.
If you’re reading this on a desktop or laptop, chances are you found it through LinkedIn. If you’re on your phone or tablet, well, it’s probably coming from just about anywhere else (but we’d guess Twitter or LinkedIn). You shouldn’t be surprised that most traffic is heading to mobile, but you should pay attention to the places that buck that trend.
Think of it as a listicle that will actually take you longer than 14 seconds to read (and doesn’t contain any GIFs!).
Marketers talking about the marketing of marketing? I appreciate that categories and taxonomies are important, mostly because when you work in an emerging business, you need to make it easy for potential customers to understand who you are and what you do. It’s certainly important for our business. But can we admit that the urge to outhipster “others” in the “industry” with chest-beating about how long you’ve been doing whatever you’re doing in the course of making that point is kind of a turnoff?
It would be difficult for us to like this more. I’m not even sure the Michael Jackson one is the best one, though it’s puh-retty good.