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Rallyverse Roundup: Your Customers Don’t Just Visit Your Web Site

By , on April 16, 2014 at 11:56 am

In today’s Roundup, we’re talking about to think about a distributed social and content strategy (since you really can’t expect folks to find you only on your very own dotcom), how the marketing team needs to think about partnering with the sales organization, how PR shops are starting to dig into Big data resources at holding companies, and, finally, cowering in fear of spray-paint-wielding robots.

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Turns out consumers really only spend their time on about 15 different web sites. Your corporate site isn’t likely one of them. So how do you get consumers to engage with your content? “Create informational outposts that represent your brand in as many of those ‘magic 15′ as possible.”

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Put that coffee down. Coffee’s for closer’s only. If Blake (played by Alec Baldwin in the classic film Glengarry Glen Ross) were staring you straight in the eyes, would you put the cup down? Do you even know what it means to be a closer? The answer…
Entrepreneurship & Small Business
Apr 16, 11:39 AM

Coffee is for closers (and those who help closers). Remember, sales problems are everyone’s problems, and the more you help your partners, the more they’ll help you.

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When Weber Shandwick learned late last year that Interpublic Group of Cos.’ sibling Mediabrands had constructed a system that allowed other shops in the holding company to access its tools and data, the PR giant wanted in. Now Weber Shandwick can access data down to ZIP codes and geography, and is using Mediabrands’ data to identify and target audiences, as well as study how exposure to earned and social-content prompts behavior like buying habits. Like Interpublic, most holding companies began centralizing their disparate data resources last year so their agencies could access behavioral data for a small fee. This year, those systems are live, and PR agencies — arguably the most data-deprived of the bunch — are diving in. Continue reading at AdAge.com
Advertising Age – Agency News
Apr 16, 11:39 AM

PR goes Big Data with a little help from the holding companies’ trade desks? Sure.

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Katsu pilots the craft remotely, but every movement is translated through the machine’s need to keep itself aloft.
WIRED
Apr 16, 11:39 AM

This week in robot/ drone scenarios that you hadn’t even considered but will haunt your dream: “Open Source Graffiti Drones.” Don’t worry. This isn’t dystopian horror. It’s art. And politics. But not dystopian horror.

Thanks to the folks at @redbullnyc for hooking up #Rallybot today #wingsatwork

By , on April 15, 2014 at 2:20 pm


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Rallyverse Roundup: Absolutely Nothing Happened On USAir’s Twitter Yesterday

By , on April 15, 2014 at 10:38 am

In today’s Roundup, we’re talking about, ahem, that one tweet that hopefully we’ll all forget soon enough, the what-not-to-do list for visual content marketing, details on YouTube’s push to make YouTube stars bigger stars, and the Mad Men-Game of Thrones mashup you probably assumed existed already.

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The Twitter feed of US Airways posted an extremely not-safe-for-work picture on Monday that remained up for roughly one hour before it was eventually removed. The tweet from the…
Marketing & Advertising
Apr 15, 10:28 AM

Let’s all pretend this never happened, mmkay? Also, it would be really awesome if there was a way that you could hypnotize yourself to selectively forget seeing that Tweet. And yes, I know that posting on this topic is probably yielding the opposite effect. Sorry about that.

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Are you committing any of these 10 plagues of visual content marketing? Here are 10 Actionable Visual Content Marketing Tips to help your content succeed. The post The 10 Plagues of Visual Content Marketing appeared first on Heidi Cohen .
Heidi Cohen
Apr 15, 10:28 AM

A solid list of reminders from Heidi Cohen to inform your visual marketing, including why you shouldn’t neglect to include your branding and (especially) why you shouldn’t forget to tell a story.

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Michael Learmonth / AdAge: YouTube using traditional advertising to promote star content creators Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube Stars Real-Life Famous And Guaranteeing Audiences In Bid to Pry More TV Dollars Away…
Online Media
Apr 15, 10:28 AM

Google is writing checks to help their YouTube stars become actual stars. Though I would assume that being a YouTube star is a pretty good thing on its own.

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Here is the latest comic from our Joy of Tech friends at Geek Culture , Nitrozac & Snaggy.
Re/code ยป Media
Apr 15, 10:28 AM

Everyone would keep dying at weddings?

Rallyverse Roundup: Hashtag Snack Foods And Other #Fails

By , on April 14, 2014 at 11:44 am

In today’s Roundup, we’re checking out a Hall Of Shame of social media marketing fails, yet another reminder that certain jokes aren’t ever going to be taken as jokes, an intro to Instagram for brands, and, finally, a way to consume selfies and nothing but selfies on Instagram.

There’s a particularly smug form of schadenfreude I feel when a conglomerate like Birds Eye gets its pitch to ‘the youth’ wrong It’s always been painful yet irresistible to watch when businesses try tuning in to “the youth”, but the 21st century has an especially abundant array of opportunities for such misguided behaviour. After all, everything moves so fast on the internet that you’re out of …
feeds.theguardian.com
Apr 14, 11:15 AM

Well this is awkward. We hate to get down on folks who are at least trying to engage and do something a bit different with their brands. Still, when you’re coming up with cringe-worthy/ tone-deaf/ hopelessly not self-aware things like these, well, people are going to notice.

After a popular Twitter user who later claimed to be a teenage girl tweeted that she was a terrorist planning a June 1 attack, the airline said it contacted the FBI.
PR Daily News Feed
Apr 14, 11:15 AM

The social media lesson? Jokes about terrorism aren’t actually funny. Like, ever. And certainly not in a conversation with an airline on a completely public forum that archives everything you say. Just, you know, in case you were considering making these kinds of jokes. Like this guy.

Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than selfies, what I ate for lunch, and…
Marketing & Advertising
Apr 14, 11:15 AM

Is your brand on Instagram yet? If you haven’t gotten there yet, this is a very reasonable list of tips for getting started. And, when you do get there, #Rallybot will be waiting.

A new website called Selfeed shows all Instagram photos tagged “#selfie” in real-time and thus creates a dynamic exhibit of the selfie culture. While the individuals in selfies stand alond, here they are part of a collective. The post Selfeed website lets you follow all Instagram uploads tagged #selfie in real-time appeared first on Digital Trends .
digitaltrends.com
Apr 14, 11:15 AM

FINALLY: Selfeed website lets you follow all Instagram uploads tagged in real-time. It’s…actually kind of mesmerizing.