Somewhere in the halls of the Unwritten But Generally Agreed Upon Rules Of Social Media Etiquette is written that there is something a bit gauche about sending six unrelated Tweets within a matter of minutes. It clogs your followers’ timelines and all but announces, “Hey, I’m spending five minutes to do my Twitter here and then moving on to something else.”
And that’s just Twitter. Let’s not even talk about Facebook or LinkedIn or, gasp, Instagram.
This is one of the reasons why we built SmartQueue into Rallyverse. Here are three ways SmartQueue makes your life as a social marketer a whole lot easier:
1. Get your posts done in 15 minutes without looking like you got your posts done in 15 minutes.
SmartQueue will automatically space out your posts at the intervals that you choose — every 10 minutes or every three hours, whichever works for you. So if you want to spend 15 minutes working on a set of posts for the morning or even the whole day, your followers will be none the wiser.
2. Tune into the most relevant topics without having to tune back into Rallyverse.
If you have a series of posts in your SmartQueue, the order of publishing is determined by whichever post scores the highest. That is, Rallyverse will look at all of the posts in your SmartQueue and send the one that is most relevant at the time of publishing. It makes you look smart, and makes sure your followers get the most relevant content available.
3. Stop pretending that every post needs to be scheduled for a specific time.
There are some posts that need to be scheduled for a specific time of day or week — either to tie into other marketing activities or because you have an established rhythm in your account. But if you’ve ever found yourself haphazardly assigning times to Tweets (“Yeah, this one will totally work at 3:43 pm, sure”), then you might be overthinking things. And wasting cycles. With SmartQueue, you can trust that a good decision is being made for you.
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Remember the high-school kid who was making millions day trading only it turned out that he wasn’t? Or Manti Te’o’s imaginary girlfriend?
The folks at Who Is Hosting This pulled together this infographic of famous internet hoaxes, including details of exactly which news organizations were fooled, so you don’t have to feel so bad about any of it.
This is all essentially why Snopes exists.
According to data shared today by eMarketer, content marketers are remain concerned about their ability to create engaging content, and almost half of those surveyed were worried that their content wasn’t creating any engagement at all.
This is sobering news for sure. Given the amount of energy and resources currently assigned to content marketing within most enterprises, it’s shocking to hear so little confidence in those efforts. Is it a strategy problem? Is it a measurement problem? Is it a resource problem?
While there are a number of different symptoms cited, marketers seem to agree on a solution:
Technology will change content marketing and help address these issues. When Pan Communications asked marketers which trends they envisioned having the largest impact on marketing over the next five years, 38% cited the convergence of marketing and technology—the No. 1 response.
Adoption of such tools should allow marketers to ensure content creation is tailored to specific customer personas based on data and insights, as opposed to just taking a shot in the dark on each channel, and continuously engage consumers.
It’s a story we’ve heard before — with all the challenges facing content marketers, there’s no choice but to turn to technology and automation. And, used appropriately, those tools can make marketers a lot more productive and effective.
On the off chance you’re not among those sipping rosé and attending parties on yachts this week, we would like to share the following Tumblr, which should make you feel at least slightly better about being stuck in the office:
As you were.