In today’s roundup, we have SumAll’s findings on Instagram’s impact on business, a warning from Facebook about organic reach numbers, social media case studies from MasterCard and Starbucks, and finally, a glimpse of the Twitter response on the live broadcast of “The Sound of Music.” Rallybot likes bright copper kettles, too.
SumAll analysed data from 6,000 of its customers and determined that Instagram was the most effective social network based on three criteria: growth, engagement and impact on sales. SumAll customers in the U.S. saw 1.5 to 3 percent increases in revenue due to Instagram usage, whilst those in the United Kingdom benefited form a 3.6 percent uptick.
Why Your Facebook Page’s Organic Reach Will Decline
Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
How MasterCard Enlists Employees in Social Media
MasterCard is one of many companies that have discovered that one of their strongest social media assets is their vast workforce. Like many companies, however, MasterCard has evolved from looking at employees sounding off in social as a risk to a big opportunity. The trick is how to do it right.
Starbucks ‘Tweet-a-Coffee’ Campaign Prompted $180,000 in Purchase
Research firm Keyhole tracked all the instances in which someone used “@tweetacoffee” in conjunction with a friend’s Twitter handle and found that more than 27,000 fans used the program. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day… The report also demonstrates a downside of Twitter-based marketing: Keyhole used publicly available information to determine the campaign’s success. So can competitors.
‘Sound of Music Live’: Sing Along with Twitter
@MiaFarrow: “The Von Traps make my fam look almost normal”
Today’s Rallyverse Roundup has some interesting stats on how Pinterest won Cyber Monday, a list of the 20 most popular brands on Twitter (including a few you definitely would not have guessed), a primer on what exactly “the internet of things” means and why 2014 might force you to know about, and, just in time for the holidays, Twitter Retargeting.
Pinterest doubled the revenue sent to retailers on Black Friday, and more than tripled the revenue (up by 3.6x) on Cyber Monday, when compared with the 30-day average preceding the Thanksgiving holiday.
Advertising technology has drastically changed the way online media is bought and sold, but it could have implications far beyond the world of advertising.
Social media profiles continue to dominate Twitter, accounting for six of the first seven spots.
It’s the prototypical internet-connected listening station, equally adept at monitoring our health, the velocity of our car, the magnitude of earthquakes and countless other things that its creators never envisioned.
Big news from the ads team at Twitter: they’re hopping into the retargeting game. Why? Because it works, because marketers love buying it, and because, if you’re a public company with investors who are very interested in your ad revenues, well, you’ll want to do it.
Today’s Rallyverse Roundup is showcasing an increasingly widening age gap between top social networks, some thoughts on why linking Facebook and Twitter is not a smart move for your brand, news on Facebook’s effort to highlight top publications as opposed to low-quality memes, and a lesson in entrepreneurship from Walter White – who, whether good or evil, was a master entrepreneur.
Half of Twitter’s unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn’s unique visitors were older than 35.
Though this might seem like a great solution, Facebook and Twitter are completely different animals and require entirely different management. User behavior, consumption of information, structure of posts/tweets, and the ways fans and followers engage vary dramatically between the two platforms.
According to Google’s Zero Moment of Truth, the average person digests at least 10 pieces of online information before making a purchasing decision. By creating high-quality content, your company can establish itself as a credible, trustworthy guide in the consumer purchasing process.
Facebook has announced another round of changes to its News Feed algorithms, which it says will be adjusted to promote high-quality articles from your favorite publications, while weeding out “meme photo[s] hosted somewhere other than Facebook.” So I think Facebook and I might disagree about the definition of quality here.
I thought it would be fun to review what lessons the show teaches us about entrepreneurship. Walt is, in the end, an entrepreneur.
OK, we’re over the first holiday hump: today, the Roundup is back to its laser-focus on content marketing and curation. Serious stuff, no gravy, no cranberry sauce. We have some tips on growing a brand’s social media reach, as well as the latest on Facebook’s news feed tweaks, the Topsy acquisition, and some insights on how Pinterest looks at its data.
Yup x4: Leverage untapped networks, Get over the fear of losing control, Establish the rules for engagement, Provide quality content.
Facebook acknowledged in a blog post today [Monday] that it’s tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices.
Mashable’s video recap of some of the major media stories: Yahoo published its list of the top searches for 2013, as well as its first list of the most viral blogs on Tumblr. According to a report, scientists have developed malware capable of transmitting data via inaudible sound using a computer’s internal speakers and microphone. And Apple purchased social media analytics firm Topsy for more than $200 million, according to The Wall Street Journal.
VentureBeat interviews Andrea Burbank and Mohammad Shahangian to get the scoop on data crunching at Pinterest.