Creating dynamic content widgets on your website is a powerful way to keep content on your website fresh and delivering great content to your site visitors but can be quite tedious if you update it manually. Well Rallyverse has included in its service the ability to have dynamic content widgets and RSS feeds with very easy editorials controls in its core platform. If you can put a widget, rss module or iframe on your website, you can use our very powerful tool to put fresh content on your site in 3 easy steps.
You should read our blog post on how to Optimize your Content Hub [Making your content hub your own] and how this will better reflect your brand. But lets just get you started. If you need a refresher on what a Content hub is and its uses, read our post here [Content Hub – what is it and why should I care]
1) Add individual content items to your content hub. These could be anything from posts that you have sent in the past to promotional posts for your brand or fresh posts about your brand. We have a simple animated gif to show you the process.
2) Update your automated inputs, change the order of the posts or delete items
We have a very simple editorial dashboard for your content hub. it allows you to update your automated inputs, change the order of items, delete items, preview the hub and email the hub. The automated inputs are very powerful. We allow you 5 sources of automated inputs and a slider to control how many of each of those inputs you want. So if you want the last 10 items you have posted to sociall media to be in the content hub automatically, just move the “Sent Items” slider to the first position. When you publish Rallybot will also add that item to your content hub. You have other powerful automated inputs of “All Stars” (your top performing posts), Brand Library(content you publish to your blog automatically shows up), 3rd Party Content(top recommended content for your profile) and Instagram hashtag content.
We have a great animated gif that shows you how it works.
3) Preview and Deploy the Widget
Once you have updated the inputs and edited the content hub you should click the preview link to see how it looks. If you are happy now we get to deploy and we have 3 easy ways for you to put the content hub on your site.
Easiest: Copy the iframe code and drop it into your site or blog. You can update the settings of the iframe to fit your site whether you are deploying a content hub as a full page width or deploying as a right or left rail widget.
Easy: Drop the RSS feed into your RSS widget on your site.
No so Easy: Give your developers our API call to get the full json object of your content hub.
Of course an animated gif for that.
Content Hubs are powerful tools to dynamically add content to your website. You may have heard about them before but what exactly is a content hub and why should I have one for my brand.
Content Hub Defined
A content hub is a collection of content that reflects your content strategy. This collection of content is distributed or displayed on your website, microsite, blog or email. A content hub can be anything from manually curated content to dynamically curated content and everything in between.
Most content hubs are deployed as content widgets (iframes) on websites or blogs. Some are added to widgets from rss or xml feeds. You can see the Rallyverse content hub as a right rail widget on our blog. And below is our favorite StarWars content hub.
We first launched our content hubs in September 2014. We have customers using our content hubs through our iframe, rss, xml and direct API access. You should have your. Get your Rallyverse account here.
So remember a content hub is a…
a) a collection of content either manually or dynamically curated
b) reflects your brands content strategy or specific audience content needs
c) can be distributed to your customers on your website, microsites, blog, or email