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Rallyverse Blog

In which #Rallybot does his best 1 line art impression. #umadbro?

By , on July 30, 2014 at 1:26 pm

via Instagram


Categories: Instagram

Rallyverse July Newsletter: Case Study, New Emails, Owned Versus Curated Content

By , on July 30, 2014 at 10:04 am

In the Rallyverse July newsletter, we’ve got all the details on our recent case study with Microsoft on LinkedIn, details on our new What’s On Deck emails, and data from our Owned versus Curated Content report.

To sign up for our Newsletter, head here.


Categories: Newsletter

#tbt what’s old is new? A v0.2 content widget from what would become #Rallyverse.

By , on July 24, 2014 at 4:06 pm

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Categories: Uncategorized

Case Study: Microsoft Succeeds On LinkedIn With Rallyverse

By , on July 22, 2014 at 2:32 pm

When Microsoft wanted to reach business decision makers on LinkedIn in five markets in Europe, they turned to Rallyverse. We were able to deliver a solution that used a unique connection to LinkedIn Trending Topic data to map content recommendations to the topics that were most relevant to Microsoft’s target audiences in each of the five markets.

By scoring and filtering content based on LinkedIn trend data, the solution not only delivered strong organic performance (40 percent higher than Microsoft’s high-performance benchmark) but also built a foundation for a successful paid media program:

”Working with Rallyverse provided us with a stronger understanding of what mattered most to business decision makers on LinkedIn.

Their solution allowed us to scale our presence on LinkedIn across multiple markets with content that was tuned to what was relevant  in each country – and gave us a solid foundation for a successful social media campaign, with organic, paid and earned working hand in hand”

— Aina Bolstad, Senior Marketing Communications Manager, Microsoft 

You can learn more and download a copy of the case study here.


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Categories: Case Study