Rallyverse now supports direct publishing to your WordPress blog.
You can create original WordPress content, build content from Rallyverse-curated links, or even from automated aggregations from within Rallyverse. Whatever your approach to your blog, Rallyverse is now making it a whole lot easier to create more content.
In the Rallyverse editor, you should now see fourth publishing destination which, when clicked, opens up an html editor where you can build your WordPress post.
You get everything you’d expect from a blog editor: a WYSIWYG editor that lets you apply styles and add images to your post, the ability to select categories, tags and authors, and all the scheduling tools that power all your other social accounts.
But, more than the basics, you get the opportunity to power your blog with content recommendations from Rallyverse. Here are some of the ways you can use Rallyverse to create more content for WordPress.
Comment on an article, post or image
See something in Rallyverse that you’d like to share on your blog? An article you’d like to link to or comment on? Click on any item and we’ll give you a formatted link that will fit right into your blog’s styles. Rallyverse also gives you multiple options to display the link (inline or hero) in case you want to share a large image (like an infographic — for example, this).
Build a post from your Rallyverse lists: social selling, top 5, sent posts
Rallyverse allows you to manually or automatically aggregate content into Lists for social selling and email distribution. You can also add any of those lists to a blog post with a click:
Just click “Send to blog” and we’ll open up an editor window for you to craft a post. For example, you can share your Top 5 social posts from the past week, along with your comments on why you think they each worked.
Add WordPress posts to your content calendar
Since you’re creating WordPress content alongside your other social posts and social selling emails, you can see how your blog posts fit into your overall content strategy and where it sits on your content calendar.
How to get started
WordPress is available to all Rallyverse clients. If you host your own instance of WordPress, you’ll need to have Jetpack installed and a wordpress.com account to connect Rallyverse to your blog.
(And, as you might have expected, this post was written in Rallyverse.)
What was popular on our social channels this week? As much as we talk about content marketing and social media, we also tend to mix in posts on digital culture as well as topics that seem to resonate with our audience (like space news).
How do we figure out what works and what doesn’t? We track clicks and engagements on each post, and we also pay close attention to tags on each of our posts as well as the days and times that work best for us (thanks, Rallyverse Reports).
Let’s go through our Top 5 (below) and see what made each of these work:
1. “The CNN riff on “Too Many Cooks” with politicians is outstanding. Watch this now.”
Why it worked: this is a pretty mass topic (we all get politics, and most of us remember Too Many Cooks), and it’s just exceptionally well done. It was well worth the attention it earned.
2. “Jupiter smashed the solar system like a wrecking ball, study claims (Miley approves)”
Why it worked: dirty secret alert: people love stories about space, especially if they have (a) cool photos and (b) mentions of possible aliens. We are not alone, I s’pose. Also, Miley.
3. “Love the logic of this: CMOs buy more #martech, keep their jobs longer.”
Why it worked: #martech is a popular and rising hashtag, and maybe the snarky comment that went along with it didn’t hurt?
4. “Cool stuff: Curiosity finds evidence of life-giving nitrates in Mars rocks”
Why it worked: see above re: aliens.
5. “Here are the emoji used the most on Venmo: food, booze, partying, and, occasionally, rent”
Why it worked: we do love us some emoji, and the hint of salacious content here (drugs! partying!) is a nice tease. Also, sharing bar charts is a pretty reliable way to lure readers out of their social feeds, especially if they can almost but not quite make out the text on the bar chart.
Looking to find younger audiences on social networks? Today, that means Snapchat, as summarized here by Peter Kafka at Re/Code:
Worth noting: it isn’t just that Snapchat has such a huge share of the 18-24 crowd (that’s a whole lotta orange up there), or that Facebook isn’t connecting with the young people either, it’s that erstwhile darling Pinterest struggles with a younger crowd as well.
I guess the kids just aren’t into crafting. At least not while they’re in college.
Thanks to the team at Leverage New Media for this sharp-looking social media comparison infographic:
We know we find these charts handy, even if the numbers tend to change pretty quickly and, um, new columns start to become necessary (see you soon, Snapchat!).
The full lifecycles of major social media platforms have yet to be realized.
Sure, there have been plenty of virally successful platforms that were quickly adopted, used and then dropped (Hello Friendster). But all of these platforms are still rather nascent when you compare them to, like, the lifespans of other game-changing innovations (automobile, refrigerator, electricity, the list goes on and on).
Facebook started in 2004, quickly differentiating itself from rival MySpace by leveraging existing educational networks to grow its user base. MySpace was chaotic, disorganized, unguarded and allowed users to take on any identities they chose. Facebook was the opposite. Organized. Clean. Rigidly un-customizable. And, of course, you had to be yourself.
I remember when Facebook was open to high schoolers, having previously been college-only. What a day! I didn’t have an invite though. But importantly, I didn’t yet want one.
Fast-forward a decade, and Facebook has undergone dozens of iterations, fundamentally changed the meaning of certain words (wall, poke, unfriend, post, newsfeed), and altered the course of digital interaction. All while trying to make a profit (lol).
Culturally, MySpace is no more. And we need to recognize what a big deal that is. That a social behemoth with millions of users could lose that relevance is a testament to our constant collective evolution. In short, we grew up, we got bored, and the new generation of users very naturally wanted to differentiate themselves from the old.
This is human nature and—ironically—it’s the one thing that isn’t going to change.
We will evolve from Facebook, and the kids younger than me won’t even go there. In fact, they aren’t going there.
Recently, I had the opportunity to interview eight teenage boys and grill them on their social media habits (long story). The result: Many of them didn’t even have a Facebook. Facebook is old-school. It no longer holds the cache of “you’re not on Facebook?!? Are you a real person?” Instagram is their Facebook. More on that in a later post.
A lot of people cling to The Book for one reason: what if they needed to contact someone in the future who they didn’t know very well? How would they do it?
This is Facebook’s core value proposition. It is your digital, extended network. You probably don’t want to contact everyone within it, but you don’t not want to contact them either. The future of needing those bridges is enough to make us maintain our accounts. For many of us, Facebook is the grid. Going off of it is scary.
But teenagers today are becoming less reliant on Facebook as their anchors to one another. And, even when I look inward at my own Facebook usage—it has completely shifted in the span of ten years, and not in a good way. I don’t use it actively anymore. I haven’t used it as a tool to communicate with someone I am close to in a long time (that’s what Snapchat is for!) I don’t write posts, I just sort of creep on it, scrolling through my endless newsfeed. My friends are the same. Facebook is feeling tired. And, it’s no surprise. How can one network suit the incredibly varied use-cases and peculiarities of everyone.
Facebook, for a lot of us right now, is a digital Rolodex. Its utility lies in potentiality, not in continued usage. Maybe that’s enough to keep it around forever—in some reduced shape or form.
But this isn’t about us, it’s about future generations. Digital is no longer transformative for them. It’s just life. They may no longer see the need for a “digital network” because they cannot conceive of a network that isn’t translated into digital. Don’t believe me? Ask any person under 25 if they can imagine what life was like without the internet.
Future teenagers won’t need “Facebook,” because having simply been born later, they’ll have already outgrown it.