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Hype cycles: taking tech journalists to task for Meerkat

By , on March 30, 2015 at 4:01 pm

If you’re in a cynical mood or just feeling a bit exhausted by another cycle of tech-journalism hype, treat yourself to this piece by Tero Kuittinen on Meerkat and Periscope (or, more succinctly, how there really is no Meekat): 

 calls out what he considers to be lazy reporting by a set of unnamed tech journalists that hyped up Meerkat as a major phenomenon, even though, as an app, it was never actually that popular. Some choice snippets from the piece:

The ugly truth that U.S. tech media has declined to mention even in passing is that Meerkat had never been a hit to begin with. All those breathless media reports about “the hot new app” and “the break-out app” were deeply misleading at best — and cynical legerdemain at worst.

And:

Meerkat’s “success” was the creation of a handful of West Coast tech bloggers who managed to lure major newspapers into covering a phenomenon that did not exist.

And:

Almost precisely one year later, the same crew of tech “journalists” who proclaimed Secret would be massively influential, declared Meerkat the next huge social media app. With almost supernatural synchronicity, Meerkat has just peaked at No. 140 on the U.S. iPhone download chart and gone into a heart-stopping tailspin after raising a ton of money from credulous investors.

That’s a whole lot of ouch. And a not-so-subtle reminder to take business-press enthusiasm about trends without corresponding data with appropriate amounts of caution.

6 bad digital habits and how to beat them

By , on March 30, 2015 at 11:37 am

It’s Monday morning, and you’re trying to get your week started right. You’re cleaning out the weekend email, filling up your task list, getting meetings scheduled for the week.  

And yet, you’re tempted to check your basketball pool, aren’t you (the Final Four totally broke your way!). Or maybe just pop into Facebook for a few minutes. Or maybe ignore your work computer altogether and spend some quality time with Instagram on your phone. 

That’s why this infographic from the folks at Study Web resonated with us this morning.

(Now get back to work!) 

 

Create WordPress content with Rallyverse

By , on March 27, 2015 at 2:43 pm

Rallyverse now supports direct publishing to your WordPress blog.

You can create original WordPress content, build content from Rallyverse-curated links, or even from automated aggregations from within Rallyverse. Whatever your approach to your blog, Rallyverse is now making it a whole lot easier to create more content. 

In the Rallyverse editor, you should now see fourth publishing destination which, when clicked, opens up an html editor where you can build your WordPress post.

You get everything you’d expect from a blog editor: a WYSIWYG editor that lets you apply styles and add images to your post, the ability to select categories, tags and authors, and all the scheduling tools that power all your other social accounts. 

But, more than the basics, you get the opportunity to power your blog with content recommendations from Rallyverse. Here are some of the ways you can use Rallyverse to create more content for WordPress.  

Comment on an article, post or image

See something in Rallyverse that you’d like to share on your blog? An article you’d like to link to or comment on? Click on any item and we’ll give you a formatted link that will fit right into your blog’s styles. Rallyverse also gives you multiple options to display the link (inline or hero) in case you want to share a large image (like an infographic — for example, this). 

 

Build a post from your Rallyverse lists: social selling, top 5, sent posts

Rallyverse allows you to manually or automatically aggregate content into Lists for social selling and email distribution. You can also add any of those lists to a blog post with a click:

Just click “Send to blog” and we’ll open up an editor window for you to craft a post. For example, you can share your Top 5 social posts from the past week, along with your comments on why you think they each worked.   

Add WordPress posts to your content calendar

Since you’re creating WordPress content alongside your other social posts and social selling emails, you can see how your blog posts fit into your overall content strategy and where it sits on your content calendar.

How to get started

WordPress is available to all Rallyverse clients. If you host your own instance of WordPress, you’ll need to have Jetpack installed and a wordpress.com account to connect Rallyverse to your blog. 

 
(And, as you might have expected, this post was written in Rallyverse.)

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Categories: Infographic

Our most popular social posts this week: Too Many Cooks, Jupiter smashing planets, Emoji

By , on March 27, 2015 at 1:44 pm

What was popular on our social channels this week? As much as we talk about content marketing and social media, we also tend to mix in posts on digital culture as well as topics that seem to resonate with our audience (like space news).

How do we figure out what works and what doesn’t? We track clicks and engagements on each post, and we also pay close attention to tags on each of our posts as well as the days and times that work best for us (thanks, Rallyverse Reports).

Let’s go through our Top 5 (below) and see what made each of these work:

1. “The CNN riff on “Too Many Cooks” with politicians is outstanding. Watch this now.”

Why it worked: this is a pretty mass topic (we all get politics, and most of us remember Too Many Cooks), and it’s just exceptionally well done. It was well worth the attention it earned.  

2. “Jupiter smashed the solar system like a wrecking ball, study claims (Miley approves)”

Why it worked: dirty secret alert: people love stories about space, especially if they have (a) cool photos and (b) mentions of possible aliens. We are not alone, I s’pose. Also, Miley.

3. “Love the logic of this: CMOs buy more #martech, keep their jobs longer.”

Why it worked: #martech is a popular and rising hashtag, and maybe the snarky comment that went along with it didn’t hurt?  

4. “Cool stuff: Curiosity finds evidence of life-giving nitrates in Mars rocks”

Why it worked: see above re: aliens.  

5. “Here are the emoji used the most on Venmo: food, booze, partying, and, occasionally, rent”

Why it worked: we do love us some emoji, and the hint of salacious content here (drugs! partying!) is a nice tease. Also, sharing bar charts is a pretty reliable way to lure readers out of their social feeds, especially if they can almost but not quite make out the text on the bar chart.  

Categories: Top 5

From Re/Code, this is why media companies are obsessed with Snapchat

By , on March 27, 2015 at 8:12 am

Looking to find younger audiences on social networks? Today, that means Snapchat, as summarized here by Peter Kafka at Re/Code:

Worth noting: it isn’t just that Snapchat has such a huge share of the 18-24 crowd (that’s a whole lotta orange up there), or that Facebook isn’t connecting with the young people either, it’s that erstwhile darling Pinterest struggles with a younger crowd as well.  

I guess the kids just aren’t into crafting. At least not while they’re in college.