David Cohen on March 10, 2014 12:25 PM. Facebook announced an overhaul of the design for its News Feed last week, but why did the social network choose to go in certain directions with its primary destination? News Feed Product Manager Greg Marra spoke with Jennifer Van Grove of CNET and shed some light on the topic. On why Facebook never fully rolled out the revamped News Feed it introduced last March and chose to switch gears, Marra told Van Grove:. We found that some parts of this updated design for News Feed were working for people, but others werent. For example, the left-hand navigation bar showed fewer links to your groups and applications if you were on a smaller screen, and many people on smaller screens told us it took much more effort to visit these parts of Facebook with this design. We wanted to take the time to listen to this feedback, understand it, and make changes that improved the new design. Thats what weve been working on for the past year in order to get to the design were rolling out now. After a few months, we realized that we were going to need to do some bigger revamps and change some of the bigger elements of the design, especially the links to navigate around the site. All of the parts of the site have to fit together into one cohesive design, so moving one thing causes rippling changes that require adjustments elsewhere. We got the next big iteration of the design ready, tested it, found that it worked well for people, and thats what were rolling out now.
Mar 11, 10:19 AM