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#tbt what’s old is new? A v0.2 content widget from what would become #Rallyverse.

By , on July 24, 2014 at 4:06 pm


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Case Study: Microsoft Succeeds On LinkedIn With Rallyverse

By , on July 22, 2014 at 2:32 pm

When Microsoft wanted to reach business decision makers on LinkedIn in five markets in Europe, they turned to Rallyverse. We were able to deliver a solution that used a unique connection to LinkedIn Trending Topic data to map content recommendations to the topics that were most relevant to Microsoft’s target audiences in each of the five markets.

By scoring and filtering content based on LinkedIn trend data, the solution not only delivered strong organic performance (40 percent higher than Microsoft’s high-performance benchmark) but also built a foundation for a successful paid media program:

”Working with Rallyverse provided us with a stronger understanding of what mattered most to business decision makers on LinkedIn.

Their solution allowed us to scale our presence on LinkedIn across multiple markets with content that was tuned to what was relevant  in each country – and gave us a solid foundation for a successful social media campaign, with organic, paid and earned working hand in hand”

— Aina Bolstad, Senior Marketing Communications Manager, Microsoft 

You can learn more and download a copy of the case study here.

 

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What’s The Right Mix Of Content? The Golden Ratio, Part II

By , on July 18, 2014 at 5:40 pm

What’s the right mix of Owned, Curated, and Promotional content in a content marketing strategy?

Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice?

We looked at data for June 2014 to see how marketers are planning and executing their content marketing strategies — and what the real-life mix of Owned, Curated, and Promotional content looks like.

From our SlideShare:

#tbt early early prototype of #rallyverse

By , on July 17, 2014 at 3:56 pm


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