In honor of April Fool’s Day, Google is letting you play Pac-Man on any section of Google Maps.
And while you might be tempted to try to play in Washington D.C., Paris or Milan, we’d like to invite you to check out the area in and around Rallyverse Global HQ. Sure, the streets are mostly at right angles (no fancy roundabouts or bridges on offer), but you’ll get to experience the 8-bit version of when our team all walks to lunch together.
Give it a shot. It’s fun.
Playing Pac-Man in the Rallyhood.
According to a press release this week from the New York Times, the venerable newspaper has developed “a new form of storytelling” (both the idea and term surely coming from the marketing department and not the editorial team) to accommodate the tiny reading space, and presumably the attendant attention spans, of the Apple Watch screen.
From the release:
One-sentence stories, crafted specially for small screens, will provide the news at a glance across many Times sections, including Business, Politics, Science, Tech and The Arts.
One-sentence stories are accompanied by The Times’s award-winning photography and short, bulleted summaries. Readers can use Handoff to continue reading any story on iPhone or iPad, or tap “Save for Later” to build a personal reading list.
This move, of course, brings us ever closer to our dream of a New York Times article written exclusively in emoji. The future is now!
If you’re in a cynical mood or just feeling a bit exhausted by another cycle of tech-journalism hype, treat yourself to this piece by Tero Kuittinen on Meerkat and Periscope (or, more succinctly, how there really is no Meekat):
Kuittinen calls out what he considers to be lazy reporting by a set of unnamed tech journalists that hyped up Meerkat as a major phenomenon, even though, as an app, it was never actually that popular. Some choice snippets from the piece:
The ugly truth that U.S. tech media has declined to mention even in passing is that Meerkat had never been a hit to begin with. All those breathless media reports about “the hot new app” and “the break-out app” were deeply misleading at best — and cynical legerdemain at worst.
Meerkat’s “success” was the creation of a handful of West Coast tech bloggers who managed to lure major newspapers into covering a phenomenon that did not exist.
Almost precisely one year later, the same crew of tech “journalists” who proclaimed Secret would be massively influential, declared Meerkat the next huge social media app. With almost supernatural synchronicity, Meerkat has just peaked at No. 140 on the U.S. iPhone download chart and gone into a heart-stopping tailspin after raising a ton of money from credulous investors.
That’s a whole lot of ouch. And a not-so-subtle reminder to take business-press enthusiasm about trends without corresponding data with appropriate amounts of caution.
It’s Monday morning, and you’re trying to get your week started right. You’re cleaning out the weekend email, filling up your task list, getting meetings scheduled for the week.
And yet, you’re tempted to check your basketball pool, aren’t you (the Final Four totally broke your way!). Or maybe just pop into Facebook for a few minutes. Or maybe ignore your work computer altogether and spend some quality time with Instagram on your phone.
That’s why this infographic from the folks at Study Web resonated with us this morning.
(Now get back to work!)
Rallyverse now supports direct publishing to your WordPress blog.
You can create original WordPress content, build content from Rallyverse-curated links, or even from automated aggregations from within Rallyverse. Whatever your approach to your blog, Rallyverse is now making it a whole lot easier to create more content.
In the Rallyverse editor, you should now see fourth publishing destination which, when clicked, opens up an html editor where you can build your WordPress post.
You get everything you’d expect from a blog editor: a WYSIWYG editor that lets you apply styles and add images to your post, the ability to select categories, tags and authors, and all the scheduling tools that power all your other social accounts.
But, more than the basics, you get the opportunity to power your blog with content recommendations from Rallyverse. Here are some of the ways you can use Rallyverse to create more content for WordPress.
Comment on an article, post or image
See something in Rallyverse that you’d like to share on your blog? An article you’d like to link to or comment on? Click on any item and we’ll give you a formatted link that will fit right into your blog’s styles. Rallyverse also gives you multiple options to display the link (inline or hero) in case you want to share a large image (like an infographic — for example, this).
Build a post from your Rallyverse lists: social selling, top 5, sent posts
Rallyverse allows you to manually or automatically aggregate content into Lists for social selling and email distribution. You can also add any of those lists to a blog post with a click:
Just click “Send to blog” and we’ll open up an editor window for you to craft a post. For example, you can share your Top 5 social posts from the past week, along with your comments on why you think they each worked.
Add WordPress posts to your content calendar
Since you’re creating WordPress content alongside your other social posts and social selling emails, you can see how your blog posts fit into your overall content strategy and where it sits on your content calendar.
How to get started
WordPress is available to all Rallyverse clients. If you host your own instance of WordPress, you’ll need to have Jetpack installed and a wordpress.com account to connect Rallyverse to your blog.
(And, as you might have expected, this post was written in Rallyverse.)