In today’s Roundup, we’ve got a retrospective to explain the history of selfies, some interesting news from the folks at Getty Images, a reminder that marketing is all about addressing basic human needs, and a pelican with a GoPro (what else?). Enjoy.
The Science of Selfies: turns out people have been taking Selfies for a while. Essentially, for pretty much as long as people had any sort of technology to create a image. Why the longstanding appeal? It might have a lot to do with staking a claim to your own identity, and defining yourself in new terms.
In a fairly bold move, Getty Images will now be allowing anyone to embed photos from a subset of the Getty library on their sites and social media accounts. Getty will still host all the images (and track their usage), but it’s still a big step for Getty and for appropriate image licensing.
What’s old is new: in marketing as in everything else, there is a hierarchy of needs that will define consumer behavior. It’s things that you should know, and probably do know, but a reminder is always welcomed.
A GoPro video of a bird learning to fly? Yup, not bad. These GoPro videos really aren’t getting old any time soon.