Facebook. Snapchat. Twitter. Vine. Desktop. Mobile. Everything in between. Ahhhhhhh!
Fear not, young content marketing grasshopper. Everyone thinks that all these different communication platforms and social networks are *so* unique and require different native ads / posts / messages for each.
They’re not wrong. But, we can make it a bit easier when we think about form. Below, we’ve compiled a common taxonomy for all of them. Take a look at the breakdown and start thinking about the building blocks that will work for you and when best to use them*:
What does it all mean?
For one, the ingredients are all the same. Images and words will get you pretty far and this knowledge should impact your paid and organic strategy. Yes, the native ads might render differently across platform, but you know you’ll probably need a short caption, image and a link for most of them. Spend extra time refining those few key executions, and think smarter around the outputs for your media strategy (this means ideating and iterating around what you’ll actually use!)
Social media seems to be turning into a binary: Big platforms where you can share and do it all vs. more niche content sharing tools and experiences with a tighter focus. The latter group comprises the ones that are thriving off of mobile while Facebook and LinkedIn require separate apps that supersede their mobile-web experiences. People are going to do different things when they are on-the-go vs. in one place, but there’s a platform for every state you could be in.
*For some of these, as well, it’s worth noting that you have the option of doing or sharing more, but people’s behaviors have crystallized in a certain way (ie; you could write a longform Instagram post…but why?)
If you’ve logged into Rallyverse today, you’ve noticed a fresh set of tutorials. And, if you’ve been following us for a while, you won’t be in the least bit surprised to discover that those tutorials are full of GIFs.
Why GIFs? Our product is meant to be extremely simple to use, but it has a lot of surface area. For a user to master a new app or task, they really only need to see a few clicks. So instead of videos where you’re going to need to hit play and put your headphones on and sit patiently while a voiceover explains what you’re seeing, we figured we can save us all some time and effort with a GIF and some text.
We have 8 tutorials available that cover all of the basic Rallyverse apps. We’ll be adding more as we hear feedback from users (and add new features).
If you ever need to find tutorials, they’re listed in your profile menu.
(Also, for what it’s worth, we are absolutely a team GIF-with-a-hard-G; it’s not peanut butter and we don’t really care what the inventor says.)
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It’s been a big week for email at Rallyverse: in addition to new email formats, we’ve also added the ability to include extra comments on individual posts and show each item’s tags in our social selling emails.
For each item in your social selling list, Rallyverse will now display any tags that you’ve applied to the post via the Editor, and allow you to add additional comments in the social selling list view:
Why include the extra comments or tags on the content you’re sharing?
You may want to map social selling content to marketing themes or personas. You may want to keep the publicly posted text separate from the reasons you’re suggesting a particular post. Or you might want to provide your team with a little more color on the themes you’re looking to address with your selections. Or maybe you just want to include an aside to a friend. Any way you want to play it, we’ve got you covered.
And, if you need a refresher on tags and how they can fit into your content marketing strategy across multiple social channels as well as your social selling program, you can read up here and here.
If you received a Daily Deck or social selling email from Rallyverse in the past couple days, you may have noticed a new email format. (If you haven’t seen them yet, get in touch and we’ll send you a sample.)
Yes, we’ve polished the typefaces and the header, but the most dramatic change is how we’re handling individual content posts that you email via our social selling app and content calendar:
We’ve standardized the size of the preview images for each post (they’re now square and 100 pixels on a side). We’ve done away with the description text for each post, and only include the post copy (that the user has entered) and the post title. We’ve also narrowed the sharing buttons and added a tiny border to set them apart from each other.
While your mileage may vary on some elements of the new emails (the specific typefaces will only render if you have them loaded locally), we’ve made sure to standardize the look across the major mail clients.
If you have suggestions on feedback on the new email formats, we’ve love to hear them; get in touch with us @Rallyverse.