We believe that content marketing is the biggest challenge in marketing today, and that it impacts every business and marketer in the world. Marketers need to post every day, multiple times per day, across social networks, a blog, and an email newsletter, as well as support multiple brands, markets and employees. To make it all work, you need to either hire a massive team or prepare to work late. Every day.
We’re product people who believe that technology can help marketers of all sizes to scale their content marketing. We believe that giving marketers a smart set of tools can help them to build great content marketing programs — on their social networks, on their blogs, in their email, and across their organizations — and still make it home in time for dinner.
We used to do ad tech, and we think that the lessons we learned building search and display ad platforms translate to content marketing: that relevance matters, that marketing needs to scale, and that tools need to be easy to use and to reduce complexity for marketers.
We’re not an agency, and we’re not social media gurus or any kind of ninjas. We love building products to solve complex marketing problems, and nothing makes us happier than seeing our customers using Rallyverse.
Our platform unifies Paid and Owned social media content to capture Earned Media for marketers.. What’s that, you say?